
02/05/2025
The biggest video marketing myth: "Our audience doesn't watch videos."
We hear this ALL the time. Then we show clients the data:
→ 91% of consumers want more video content from brands
→ Video generates 1200% more shares than text and image content combined
→ Viewers retain 95% of a message when watching video (compared to 10% when reading)
The truth isn't that your audience doesn't watch videos. It's that they don't watch BORING or IRRELEVANT videos.
Every day, we help marketing teams transform their approach from "let's make a video" to "let's solve a specific problem our audience has."
That shift changes everything.
Curious how your specific audience might respond to the RIGHT video strategy?
Let's chat! ↓