What's What Magazine

27/03/2026

There’s something quietly powerful about the places on our doorstep… 🌿
In our Spring edition, The Thin Green Line explores the people working behind the scenes to care for Shropshire’s parks, paths and green spaces — the very places so many of us rely on.
It’s a reminder that strong communities are built on those who care — from countryside teams to local businesses and services.
If you’d like to promote your business or services to 16,000 Shropshire homes, ☎ Leanne on 01952 728162.

Shropshire’s parks and nature sites lift our spirits. Neil Thomas meets some of the dedicated team who care for them. Shropshire boasts some of the loveliest countryside in the UK. Rolling hills, verdant meadows, delightful waterways – including a majestic river and our very own lake district .....

02/03/2026

Our Spring edition is out now, and this beautiful cover image of a hare in the bluebells was captured by Shropshire’s award-winning wildlife photographer Andrew Fusek Peters
Delivered to 16,000 homes across Bridgnorth, Much Wenlock, Broseley, Ironbridge, Shifnal and the surrounding villages, each edition of WW! celebrates local life, from community stories and events to a trusted guide to local businesses and services.
It’s why the magazine is kept, shared and referred to throughout the season.
You can view the full Spring edition here https://digital.magmanager.co.uk/Reader/Index/2835645 /1

23/12/2025

Wishing all our readers, advertisers and friends a very happy Christmas and a bright start to the New Year.
Thank you for your continued support of What’s What throughout the year – it’s been a pleasure sharing the stories, businesses and people that make our area such a great place to live and work.
We hope the festive season brings you time to relax, reflect and enjoy good company, and we look forward to bringing you plenty more to discover in the year ahead.
With warmest wishes for Christmas and 2026 ✨

27/11/2025

Our Winter edition is on its way to 16,000 homes across Shropshire – but you don’t have to wait for the letterbox. You can read it online right now.
This issue shines a light on Merrythought the much-loved Ironbridge firm whose bears have been treasured for generations, and celebrates Bridgnorth Musical Theatre, entertaining the town for more than 70 years.
It’s also packed with local festive events and businesses and all the seasonal services you’ll need over the coming weeks.
Settle in with a cuppa and have a browse: https://bit.ly/4oocKOZ ☕️

08/11/2025

With Remembrance Day on the horizon, we share an inspiring piece by Neil Thomas on the Royal British Legion and the local people keeping its mission alive in Shropshire and beyond.
Discover how your poppy makes a difference.

As the annual poppy appeal approaches, Neil Thomas looks at the work of its organiser, Royal British Legion. This Autumn sees many of us enacting an annual custom that has endured for more than a century. We’ll buy and wear a poppy. Remembrance poppies have been worn in Britain since 1921, when th...

03/10/2025

✨ We love championing local businesses and sharing the fascinating stories behind them. At Leighton Lodge, father-and-daughter team Roger Newton and Kate Elwell run Roger Newton & Daughter School of Decorative Finishes. keeping heritage crafts alive while offering creative courses that are both inspiring and therapeutic.
👉 Discover their story in our latest feature below

Neil Thomas meets a father and daughter whose ‘crafty’ business offers a little creative therapy. Lunch in the elegant yet homely dining room is informal and convivial. Guests – half a dozen ladies and me – help ourselves to coronation chicken, quiche, new potatoes, refreshing salads and del...

18/09/2025

💙 It could save your life.
Bridgnorth Lions’ annual Prostate Cancer Screening Evening takes place next Wednesday 24 September, 5–10pm at Castle Hall, Bridgnorth.

✔️ PSA blood test (men)�
✔️ Optional cholesterol & diabetes tests (open to men & women)�
✔️ Free hearing health checks courtesy of our sponsors Second Sense Hearing Specialists - Bridgnorth

Pre-booking is essential – no walk-ins. Visit 👉 www.bridgnorthlions.org.uk to secure your place.

Bridgnorth Lions have already saved hundreds of lives through this event. Don’t miss it.

It just might save your life! Indeed, Bridgnorth Lions Club’s annual prostate cancer screening evening has saved hundreds of lives over the years. This much-valued annual date in the town’s calendar offers men the chance to take a simple blood test for a deadly disease that, caught early, is pot...

12/09/2025

📱✨ Got an old mobile lying around? Turn it into something amazing!
From now until the 20 September, Bridgnorth Rotary Club are collecting phones to raise money for local charities.
👉 Drop off at Millie’s Place, High Street, Bridgnorth this week – or hand it to Rotary members outside on Sat 13th & Sat 20th.
♻️ Reduce waste. 💛 Support local causes. 📱 Every phone makes a difference!

05/09/2025

🇬🇧 This year marks the 80th anniversaries of VE and VJ Day – moments that changed the course of history. Just outside Bridgnorth lies one of the most fascinating links to that era: Drakelow Tunnels Museum a vast underground military complex hidden beneath sandstone hills.
Step back in time and discover the extraordinary story behind this secret wartime site – and even book a tour 👇

There are moments in a nation’s life when from the swirling mists thunders the beast of history, full of meaning. Such a time is 2025, with ceremonies marking the 80th anniversaries of VE and VJ days. The Second World War is beginning to seem like ancient history – its black and white newsreels ...

29/08/2025

🍂 The Autumn edition of WW! Shropshire is here! 🍂

Delivered to 16,000 homes and businesses across Bridgnorth, Much Wenlock, Broseley, Ironbridge, Shifnal and surrounding villages – packed with community stories, local events, and trusted businesses.

Don’t get a copy through your door? No problem – you can read the full magazine online right here 👉🏻 http://bit.ly/3HXNXCh

22/07/2025

🎥 New Time-Lapse Footage!

Watch the incredible transformation at Mor Brook bridge in just over a minute – from prep work through to track reinstatement, ballasting and tamping – all captured from four different camera angles!

Thanks to a remarkable joint volunteering effort across the rail sector, Severn Valley Railway has successfully re-laid the track over its newly repaired Mor Brook bridge – in record time and at zero cost.

Thank you to AWE Technologies for generously filming and editing this time-lapse video for SVR completely free of charge.

📅 Don't miss Flying Scotsman as it reunites the full line this Friday, 25 July – a proud moment for SVR and heritage rail!

👉 Watch the video and see how it all came together!