ROUS+

Working with Britain's best businesses in luxury, education, motoring, charity and sustainability.

03/09/2026

There's nothing quite like a launch.

And over the last 20 years, we've launched everything from retail stores and bikeshare schemes to chocolate, candles, furniture and even a care home's Christmas play. (The three wise men had a combined age of 269, if you're wondering.)

Because whether you're launching something worth millions or something made around the kitchen table, the challenge is the same: What's going to make people care?

Our latest launch with JCB and Ryze Power was a pretty spectacular example.

Utah. Bonneville Salt Flats. Hydrogen-powered Hydromax.

And a world record of over 400mph.

84 hours in Utah. A 4am wake-up call. A photoshoot in the middle of the desert.

Worth it?

When your client's news becomes THE news, absolutely.

Some jobs are a privilege. This was definitely one of them.

20/08/2026

Exam results season. 📚

For those of us working in education PR, these have been a busy couple of weeks - A-levels last week, GCSEs today. Two days of happy students, relieved (sometimes stressed) parents, proud teachers and a lot of phones buzzing.

One of the things we find most interesting about results days is how much more there is to the story than the headline grades.

Yes, there are the Grade 9s, the top averages and outstanding performances. But there are also the pupils who have exceeded expectations, overcome setbacks, found a subject they didn't think they could do, or simply achieved something they worked incredibly hard for. That's often where the best stories lie.

For schools it serves as a useful reminder - results day isn't just about results themselves, it's about the people behind them.

Congratulations to every student getting their GCSE results today - and to all the teachers, parents and families who've supported them along the way. 👏

30/07/2026

Well look at us all dressy dress! After 3 months, the scaffolding is down and our home at National Trust Ironbridge Gorge NT is looking lovely. We've had a fresh lick of paint and a general overhaul and we're feeling summer fresh!

28/07/2026

One tap. One share. One reputation risk.

The latest political headlines involving Reform and the Greens are a reminder that on social media, you're responsible for everything your audience sees, even if you didn't create it.

Collaborations, tags, shared posts, and user-generated content can all become part of your brand. And with that comes risk to YOUR reputation.

Before you hit "accept" or "share", ask yourself:

👀 Have I looked at every image?
✔ Does this align with our values?
⁉ Could this be interpreted differently out of context?
📰 Would I be happy to defend this in tomorrow's headlines?

In PR, reputation isn't always damaged by one big mistake, it can be damaged by one small decision that wasn't properly checked.

09/07/2026

This stunning sight met us as we pulled up to see the lovely people at Malvern College.

We love going to see clients in person because the best PR rarely starts behind a desk.

The best media coverage comes from asking questions, speaking to people first hand and spotting the details that make something truly newsworthy.

Before we pitch, we make sure we know the story inside out.

30/06/2026

A little behind the scenes at where we’re with sister company New Power, showcasing their repowered truck offer and announcing a new deal (which has already attracted press attention). Sun’s shining. Come and say hello if you’re here

24/06/2026

According to a new study in the British Journal of Sports Medicine, taking 5 minutes "movement snacks" every hour is the best way to boost wellbeing at work without losing productivity.

Fortunately, being based in a World Heritage Site, that's something we're only too happy to do.

17/06/2026

📣 Mainstream media still matters.

Yesterday, we talked about the Reuters Institute's report in declining trust in the news. So if that's the case, why should being seen in the press matter?

Because the way people are finding out about you and your business is changing. Today people are as likely to turn to ChatGPT for answers as they are to 'just Google it'. AEO (Answer Engine Optimisation) is becoming every bit as important as SEO (Search Engine Optimisation).

And when people ask AI tools:
💬 “Who’s the best company in this space?”
💬 “Can I trust this company?”
💬 “What does this brand actually do?”

…the answers are often informed by information available from across the web, including independent reporting and other public sources.

That means a feature in a major publication isn’t only about reaching readers anymore.

It also contributes to the wider public record that helps shape how your brand is described and discovered.

In 2026, good PR isn’t just about publicity. It’s about building a credible digital footprint to get you noticed in the place where people are looking.

16/06/2026

Trust in the news has fallen to an all-time low globally - the lowest since annual reports by the Reuters Institute began more than a decade ago.

Why is that? It appears to be down to the way news is consumed, as more people look to social media and video networks rather than traditional news websites and apps (it's one of the reasons we work with our clients to ensure they get their visuals right - these are becoming just as important as the words that accompany them).

BUT here's the thing...trust in the most widely used news brands IS holding up - and doing better than trust in the news overall.

That's why, despite all the developments in the industry over the years, we always come back to our little black book - building relationships with the journalists and titles that people DO trust.

But when people no longer trust everything they see and hear, businesses and PR teams can't rely on headlines alone to build credibility.

Instead:

🔎 Lead with evidence, not spin.

🔨 Be transparent about mistakes and how you're fixing them.

👷‍♀️ Put experts and frontline voices ahead of executives.

📈 Publish data and methodology where possible.

📰 Build relationships with niche and local communities, not just national media.

🎯 Stay consistent - trust is earned through repeated actions, not one campaign.

In a sceptical world, authenticity becomes a competitive advantage.

11/06/2026

It's almost time for one of the biggest sporting events on the planet - the men's football World Cup. But here's the thing - most brands get major sporting events like this wrong.

They see the World Cup and think:
"Let's post a football graphic."

But audiences don't engage with events, they engage with relevance.

The brands that win are the ones that answer the questions:

- Why does this matter to our customers?

- What unique perspective can we offer?

- What are people talking about?

A restaurant can own match-day dining.

A travel brand can own fan journeys.

A fintech can own spending trends.

Don't chase the event. Find the angle.

Take a look at our tips on how to make the most out of the World Cup, whether it's coming home or not...

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