Softly Social

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Softly Social

Rebecca | Simplifying Instagram for introverted business owners and coaches | Tailored management service | Custom strategies | One-to-one support & guidance

Navigating Instagram's crowded space can be overwhelming, especially if you're an introvert. But it is possible. As an introverted business owner myself, I understand how daunting social media can be. I specialise in crafting authentic, stress-free Instagram strategies that attract your ideal clients—without the overwhelm. Whether you're struggling to post consistently or you're tired of strugglin

g to be heard, I can help streamline your social media efforts. Do you crave a quieter, more genuine approach to Instagram? One that aligns with your values and doesn't require constant online presence? Here's how I can support you:

> Full Instagram management: I'll handle everything from posting to engagement, allowing you to focus on what you do best—running your business.

> Tailored guidance: Need a helping hand? I offer one-on-one sessions, detailed audits, power hours, personalised content plans, and strategic advice. If you're ready for a gentler yet effective way to enhance your online presence, let's connect. I’m based in Newbury, helping introverted entrepreneurs grow confidently on social media. Reach out today for a free mini Instagram audit and let’s chat about boosting your Instagram visibility. Book your free mini Instagram audit - https://forms.gle/ZqJohxWNhEso95Sy6. Find out more about my services here - https://tidycal.com/softly-social

27/07/2025

My 14-day personalised content plan is for business owners who want to be more visible on Instagram, but are unsure what to post, where to start or how to make it feel manageable.

The quick wins often look like:

✔️ Having a list of post ideas that actually fit your business

✔️ Feeling clearer about what you’re offering and how to talk about it

✔️ Having content that supports your goals without demanding extra time or energy

But what I hear most from clients is the ripple effect:

✔️ It feels easier to get started

✔️ You spend less time overthinking what to say

✔️ You settle into a way of showing up that feels more natural

✔️ You feel more confident sharing your work

✔️ You start seeing more engagement, questions and interest

You get:

✨ 14 content prompts

✨ 3 specific post ideas with caption templates & format suggestions

✨ Delivered in 7 days

💰 £39

⏳ Limited availability

📲 DM me “PLAN” to get yours

24/07/2025

You’ve got things to say.

But when you’re deep in the day-to-day of your business, content planning often gets left until last, or avoided altogether.

You want to post more consistently, but figuring out what to post takes more time and headspace than it should.

That’s why I created this personalised content plan.

There’s no recycled prompts or vague ideas, just a clear, tailored plan based on your goals, your capacity and how you like to show up.

So you can actually get started, or get going again.

✨ 14 content prompts tailored to your business

✨ 3 specific post ideas with caption templates and format suggestions

✨ Delivered within 7 days, no call needed

💰 £39

⏳ Limited availability

📩 DM me “PLAN” to book yours

23/07/2025

Have you been posting sporadically without a clear plan? Or not posting at all because you’re not sure what to share?

I’ve created something that can help.

With a personalised content plan, things start to feel easier and simpler:

✨ You know what to post and why

✨ Your content speaks to the right people

✨ You’re not overthinking every idea

And instead of sitting down to plan from scratch every time, you’ve got a structure that fits your goals and capacity.

This means:

❌ No more staring at a blank screen

❌ No more writing posts you never actually publish

❌ No more pressure to show up every day just to stay visible

What you get:

✔️ A 14-day Instagram content plan tailored to your business

✔️ 3 specific post ideas with suggested formats and caption templates

✔️ Delivered via email within 7 days, no call required

It’s £39, and I’ve opened 5 spots this week.

📩 DM me “PLAN” to book

21/07/2025

You don’t have to post constantly for Instagram to support your business, but a bit of structure can really help.

That’s why I’ve opened up a few spots this week for personalised content plans.

These are tailored to your business, your goals and how you like to show up online.

You’ll get:

👉 A 14-day Instagram content plan

👉 3 specific post ideas with format suggestions and caption templates

All delivered by email. No calls, you just need to complete a short form to get started.

This is not a generic template. It’s a plan designed to help you post with more ease and purpose, in a way that works for you.

💰£39

📩 DM me “PLAN” to book yours

18/07/2025

Reels are the best format for reach right now, but that doesn’t mean photo posts have stopped being effective.

They can still do the job, especially when your message is clear and your content is consistent.

They’re a simple, sustainable way to:

👉 Share practical insights

👉 Show your process

👉 Reinforce your offer

👉 Stay visible without relying on video

If writing feels more comfortable than filming, that’s a valid place to start. You can build up to video in your own time, there’s no deadline.

It’s about using the tools that support your goals in a way that feels manageable.

Do you still use photo posts in your content mix?

15/07/2025

You can still use Reels to build trust, even if you’re not on camera yet.

This has come up a few times in client conversations recently, the pressure to use Reels, but the hesitation to show your face.

And I get it, believe me I do!

It does help to show the person behind the business, but that doesn’t mean you have to start there.

Many of the introverted business owners I work with want to build visibility, but they also want it to feel sustainable. And for some, face-to-camera content isn’t where they feel comfortable, at least not yet.

It that’s you, it’s okay to build up to it.

You can begin with clips of your hands, your workspace or even a walk with the dog. Add your insight through the text instead. That still shows your personality, your values, your process and your way of working.

Over time, you might find that showing your face feels more natural. But there’s no deadline and no rush to get in front of the camera before you’re ready.

There are other ways to build connection. And they still work.

📲 DM “ONE” if you’d like a One-to-One session to explore a Reels strategy that fits your pace and capacity.

(Book now for September and secure the £99 rate - price increases on 1st September)

12/07/2025

It’s easy to get distracted by growth hacks, trending audio and the pressure to be everywhere.

But for most of the introverted business owners I support, that kind of approach doesn’t feel sustainable or meaningful.

What makes the biggest difference is knowing what Instagram is actually here to support.

Are you using it to attract new clients, build trust or boost visibility?

Once you’re clear on that, everything else gets simpler.

👉 You know who you’re speaking to
👉 You know what message you want to share
👉 And you know how to maximise your time and energy

Because it’s not about being seen by thousands of people you’ll never work with. It’s about making intentional connections with the right ones.

❤️ Double tap if you’re ready to focus on intention over algorithm pressure

08/07/2025

When I first started using Instagram for my own business, I struggled to see where I fitted in.

So much of the advice seemed built around being high energy all the time: showing your face every day, speaking confidently on camera, jumping on trends.

And that just didn’t feel realistic for me.

I knew I had valuable things to share. But the pressure to show up in a particular way made it harder, not easier.

Over time, I realised I wasn’t the only one.

There were other thoughtful, experienced business owners who also wanted to grow a presence on Instagram, just not in a high-energy, always-visible kind of way.

That’s who I now support.

Because you don’t need to change your personality to make Instagram work.

You just need a clear, manageable strategy that matches how you actually want to show up.

If that sounds like the right kind of support for you, I offer one-to-one Zoom sessions for tailored Instagram advice & guidance. These sessions are guided by what you need help with.

👉 Book now for September and secure the lower rate of £99. Price goes up on 1st September!

📩 DM me “ONE” to book

05/07/2025

This is what consistency actually looks like in my business.

Some weeks, I plan out my content in detail.

Other weeks, I only have capacity for a post or two. And that’s okay.

Last week I shared ten posts on Instagram.

This week, just two.

I used to think that one or two posts a week meant I wasn’t being consistent enough.

But I’ve learned to define consistency differently now.

➡️ I focus on clarity and purpose, not volume

➡️ I plan around the time and energy I actually have

➡️ I’ve let go of the idea that consistency means the same output every week

For me, what matters more is:

✨ Knowing what I want Instagram to support

✨ Sharing content that feels aligned with my values and voice

✨ Having a way of showing up that’s flexible, not forced

That’s also what I help my clients build - a sustainable presence that works for how they run their business.

👉 I’d love to know, what does consistency look like for you right now?

02/07/2025

Content planning gets simpler when you know exactly who you’re talking to.

When I first started my business, I tried to speak to everyone. I worried that being too specific would limit who I could help.

But the opposite happened. The less clear I was about who my posts were for, the harder content became. It felt generic and hard to write.

Everything became easier when I decided to speak specifically to introverted business owners:

👉 I instantly had more clarity and confidence in what to share.

👉 Content felt simpler and easier to plan.

👉 I knew exactly who I was writing to, and what they needed from me.

The more clearly you define who your content is for, the easier it is to create.

Being clear doesn’t limit your reach. It actually makes your message stronger, clearer and more engaging.

What are your thoughts on this? Let me know in the comments👇💬

30/06/2025

A lot of Instagram advice assumes you’re starting from a place of confidence and capacity.

Or that you already feel comfortable on camera, have the time to post several times a week and know exactly what to say.

But for many of my clients that’s not the reality.

They’re building confidence as they go and they want a way of showing up that doesn’t ask them to be someone they’re not.

👆These are some of the values I come back to in my work, especially with clients who are introverted, thoughtful and trying to build something that actually feels sustainable.

If showing your face doesn’t feel comfortable yet, we’ll look at other ways to add personality and connection.

If you’re not sure what to post, we’ll work through what you want Instagram to support and how to share that clearly.

If you’ve been told you’re not doing enough, we’ll gently reframe that and find a way forward that’s realistic and consistent.

Confidence doesn’t grow from pressure. It grows from support, clarity and doing things in a way that works for *you*.

That’s the kind of approach I offer.

Kind, practical support to help you use Instagram in a way that works for your energy, your business and your goals.

♥ If this is the kind of approach that feels right for you, you’re very welcome to follow along.

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Newbury

Website

http://www.softlysocial.com/

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