Objectiv Pictures

20/08/2025

A (hopefully) useful guide for anyone who’s been asked to give an on-camera interview, especially if you’re not very happy about the idea.

How to be Interviewed on Camera (And How Not to Hate It). Link in bio.

https://theobjectiv.tv/how-to-be-interviewed-on-camera/

15/08/2025

Video Diaries: The Production Pathway - New blog series.

A clear, jargon-free guide to commissioning video: planning that saves budget, production that protects schedule and quality, post that shapes the story, and a launch plan that actually reaches people, with proper archiving for future updates. Link in bio.

31/10/2023

Search engine optimisation (SEO) is crucial for businesses aiming to stand out in a saturated market. While traditional SEO methods focus primarily on text-based content and keyword optimisation, there’s an increasingly important medium that shouldn’t be overlooked—video. As a Newcastle-based corporate video production company, we understand the multifaceted impact that high-quality video content can have on your SEO efforts, customer engagement, and overall business performance. Here are five key ways that integrating video into your digital marketing strategy can significantly boost your SEO and offer a competitive edge.

26/09/2023

Objectiv is assisting Cancer Research UK in recruiting patients for a pioneering clinical trial at the Cancer Trials Centre, University College London. Link in bio.

25/09/2023

🎬 The coming year promises to be a watershed moment for video, offering new ways to experience, share, and interact with content. Armed with the right insights, your organisation can make agile and intelligent decisions to stay ahead of the curve.

So what developments can we expect in the next year? Click for our free .pdf guide to the ten emerging trends that are set to redefine the video landscape in 2024.

With 2024 on the horizon, a confluence of technological advancements and creative innovations is set to redefine the landscape of video production.

25/09/2023

The coming year promises to be a watershed moment for video, offering new ways to experience, share, and interact with content. Armed with the right insights, your organisation can make agile and intelligent decisions to stay ahead of the curve. Link in bio.

14/09/2023

What is it about storytelling that makes it so compelling? While the core essence of storytelling remains unchanged, the methods by which these stories are delivered have evolved dramatically. Of all these mediums, video stands as the most potent tool in modern storytelling. It combines visual elements, sound, and narrative flow to create an immersive experience that can't be rivalled.

31/08/2023

New blog post on the website: Imagine walking into a doctor’s surgery, and before you even get to describe your symptoms, you’re handed a prescription for medication. Such an approach would be considered not only unprofessional, but also extremely dangerous.

As professional communicators, we can bring tremendous value to our clients by taking time to understand in detail what it is that they are trying to achieve, and then applying our processes, experience and knowledge.

                                           

16/01/2023

There's talent in your organisation. We're here to help it blossom. Train your team in video production and unlock the power of in-house, on-demand video production.
https://theobjectiv.tv/training/