
18/08/2025
Social media has been moving away from the perfectly polished aesthetic, and more brands are finally embracing the 𝙪𝙣𝙥𝙤𝙡𝙞𝙨𝙝𝙚𝙙 𝙥𝙤𝙨𝙩.
Even though these effortless campaigns are often carefully thought through, the idea might have been spontaneous, and the design is also made to feel real and fun.
These kinds of posts help brands jump on trends without overthinking the sales pitch, making content feel like part of the conversation.
Read about some of our favourite campaigns:
Ultra polished social campaigns don't connect with your audience. Real and unpolished social posts perform better, it's content your audience wants to see.