20/11/2025
No matter how early you start discussing Black Friday campaigns with clients, there's always a handful that leave deciding to launch an offer until the very last minute.
The beauty of working with a marketing partner like myself... once you've decided on your offer, you can get back to running your business while I handle:
✅ Creating organic content that's offer specific with strong CTA's.
✅ Launching targeted email marketing campaigns segmented by audiences, and tweaking automations to reflect the current offer.
✅ Making sure your discount codes are created on the back end of your website, applied to the right products.
✅ Creating offer specific landing pages, optimised specifically for this period.
✅ Setting up your paid ads, making use of new audiences but also pulling on those that have recently engaged with your business and nurturing these through.
✅ Switching up your website banners so the customer is seeing consistent offer messaging right up to the point of purchase.
When all your marketing efforts are aligned, the easier it is to get the sale. Customers consumer SO much content on a day to day, consistent messaging and a strong user experience has never been more important!
I predict the next 10 days are going to continue to be full of Black Friday madness!
Are you running a Black Friday offer this year? Yes? Are you all prepped? 👀
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