
25/07/2025
Did you know your small brand could get featured in big media — without paying a single rupee or dollar?
Yep. It’s possible.
And the tool that makes it happen? HARO (Help A Reporter Out).
It’s basically a free email list where 75,000+ journalists are looking for experts, tips, quotes, and real stories from people like YOU.
Big outlets like Forbes, Business Insider, The Guardian — they all use it.
So how does it work?
HARO sends out emails 3 times a day. Each one is full of questions from journalists working on articles.
You scan the list, find a question you can answer, and send a short, helpful pitch.
If they like it?
Boom — you’re featured.
Free PR, organic exposure, backlinks, and serious credibility.
But here’s the catch:
To stand out, your pitch needs to be short, clear, and valuable.
No fluff. No big “about me” paragraphs. Just a straight-to-the-point answer with a quick intro.
Because every mission-led brand deserves a moment in the spotlight — and HARO is one of the easiest ways to get it.