Authors & Co

Authors & Co From a work in progress, to a work of art, Authors & Co passionately co-walk the book dream journey Think of us as your publishing confidantes.

The friends who'll be honest about that metaphor that's not quite working (like that questionable haircut your real friends should have warned you about), but who'll also champion your voice and celebrate your perspective. What sets us apart? Like any great relationship, it's all in the details. While other publishers might treat your book like just another project, we treat it like the masterpiec

e it has the potential to become. Our team of industry experts – who've worked with some of the biggest names in publishing – bring their magic to every page, every paragraph, and yes, even every punctuation mark. But perhaps what truly makes Authors & Co special is that we understand something fundamental: publishing a book isn't just about seeing your name in print. It's about creating something that connects and stays with readers long after they've turned the last page. It's about starting conversations, changing perspectives, and maybe even changing lives.

Go on… makes someone’s day 🫶🏼♥️
06/06/2025

Go on… makes someone’s day 🫶🏼♥️

Today, we are celebrating Nicola Rowley and Arif Isikgun Allen on the launch of their brand new book StorySeller™️Did yo...
05/06/2025

Today, we are celebrating Nicola Rowley and Arif Isikgun Allen on the launch of their brand new book StorySeller™️

Did you know the most abundant asset you will ever have in your business is your story?

In a world flooded with noise, algorithms, and short attention spans, it’s not information that cuts through - it’s connection. And connection is built through the one thing that every successful brand and business owner must master: storytelling.

In StorySeller™️, award-winning journalist and PR expert Nicola J Rowley and global sales and storytelling strategist Arif Isikgun combine 50 years of real-world media and sales experience to bring you a transformational guide to selling through the power of story.

This is not just another sales book. It's a practical blueprint that shows you how to:

• Build instant trust and emotional connection with your audience
* Craft compelling stories that move people to action
* Sell seamlessly without ever feeling ‘salesy’
* Position yourself as an authority in your field through strategic storytelling
* Turn your message into a magnet for aligned clients and consistent sales

You can grab your copy HERE: https://www.amazon.co.uk/dp/B0F8R94HQT

Packed with practical frameworks, powerful case studies, and step-by-step strategies, StorySeller™️ gives you the tools to sell smarter, connect deeper, and grow your business with integrity. Because facts tell. But stories sell.

Huge congratulations to you both from all of us at Authors & Co. We wish you every success with your book.

BONUS ALERT: Nicola is live on her Facebook profile today between 10am and 1pm. She also has lots of prizes to give away.

23/05/2025

Imagine investing your time and energy just ONCE to create YEARS of ongoing Impact…

Now that’s worth a conversation about, surely?

Comment BOOK and I will DM you my link to chat.

Your methodology belongs to you.Your process belongs to you.Your professional approach belongs to you.But what most expe...
22/05/2025

Your methodology belongs to you.
Your process belongs to you.
Your professional approach belongs to you.

But what most experts don’t realise is that while you’re delivering transformations in private sessions, there’s no clear record of your intellectual property. The moment you publish, you create a public timestamp of your work.

Publishing doesn’t just share your expertise. It documents your authorship. It creates a clear record of your ideas. It provides evidence of when you developed your approach.

So when someone tries to copy your methodology or claim your frameworks as their own, you have more than just your word. You have dated, published proof of authorship.

Publishing leaves evidence.
Evidence that shows the world: this expertise is yours.

21/05/2025

Comment BOOK - you know it’s my fav word 🤣

I REALLY want to help you get this right….Book sales and book success aren't the same thing.A book that just sells:* Sha...
20/05/2025

I REALLY want to help you get this right….

Book sales and book success aren't the same thing.

A book that just sells:

* Shares all your knowledge at once
* Tries to serve everyone
* Focuses on information overload
* Ends with the last page

A book that converts:

* Strategically reveals your expertise
* Speaks directly to your ideal client
* Creates 'aha' moments that build trust
* Shows the path but saves the full journey for your programmes
* Ends with clear next steps

The real difference is in the structure.

Converting books are designed to:

* Demonstrate your understanding of their problems
* Prove the value of your unique approach
* Showcase results without giving away your complete system
* Build trust through carefully crafted chapters
* Guide readers towards working with you

It's not about holding back value - it's about creating a journey that naturally leads to deeper work.

That's why Authors & Co focuses on conversion, not just sales. Because your expertise deserves more than just readers. It deserves results.

Are you writing a book this year? Do you want to find out more about writing it with Authors & Co?

19/05/2025

Your business is primed for growth. Your ideal clients are waiting.

Then traditional publishing slaps you with reality - before you’ve even written a word…

* “Send us a proposal and three sample chapters”
* “If we like it, we might publish it... in 18-24 months”
* “You’ll get 10% of whatever we decide to charge”
* “No, you can’t update it when your business evolves”
* “Forget client conversion. Focus on selling books.”

Your book isn’t meant to gather dust on a shelf. It’s a powerful tool that should be:

* Converting readers into high-paying clients
* Opening doors to speaking stages
* Generating premium programme enquiries
* Building your authority
* Growing your business daily

Traditional publishing isn’t wrong - it’s just playing a different game. They want bestseller lists. You want business growth.

That 2-year wait? That’s 24 months of missed opportunities. That 10% royalty? One premium client is worth more than a year of book sales. That fixed content? Your expertise deserves better than being frozen in time. Unless your business isn’t evolving?

Your book should work as hard as you do. It should evolve with your business, attract your ideal clients, and fuel your growth.

Because your goal isn’t just to be published. It’s to be profitable.

And no one does it better 👩🏻‍🦰👑
18/05/2025

And no one does it better 👩🏻‍🦰👑

One of our most frequently asked questions is about royalties, so let’s break this down using Amazon as an example - aft...
17/05/2025

One of our most frequently asked questions is about royalties, so let’s break this down using Amazon as an example - after all, they’re one of the most popular places to publish your book.

Here’s the straightforward breakdown of how Amazon royalties work when you publish your book (and yes, these go directly to you as the author):

For your ebook:

* 70% royalty when priced £2.99-£9.99
* 35% royalty under £2.99 or over £9.99

For your paperback and hardcover:

* 60% of your list price (minus printing costs)
* Hardcover naturally has higher printing costs

What does this mean in real terms?

Let’s look at a £9.99 ebook: You earn £6.99 per sale Amazon’s fee is £3.00

The lovely bit?

These royalties:
* Land in your account monthly
* Continue for as long as your book sells
* Can be tracked easily in your KDP dashboard
* Work whilst you sleep (my favourite part!)

Plus, you have complete control to adjust your pricing whenever you wish, which is particularly useful when you’re using your book strategically in your business.

Worth noting that rates can vary in different territories, but Amazon handles all that admin for you.

Remember - as your publishing partner, we don’t take a penny of these royalties. They’re all yours, exactly as they should be.

Have more questions about the financial side of publishing? Just ask - I’m always happy to bring clarity to the numbers.
Ax

Here’s why most business authors start with the wrong question...“How do I turn my expertise into a book?”Seems like a n...
16/05/2025

Here’s why most business authors start with the wrong question...

“How do I turn my expertise into a book?”

Seems like a natural place to start. But it’s missing the bigger opportunity.

The most successful business books don’t start with expertise. They start with outcomes.

The real first question should be: “How do I want my readers to INVEST after the last page?”

Think about it:

* Which programmes should they be ready to join?
* What services should they be eager to explore?
* Which conversations should they be desperate to have?
* What transformation should they be craving?
* Where should their journey with you lead?

The answer transforms your entire book:

* Which methods you reveal
* What problems you solve
*Where you place your best gems
* How you structure your solutions
* When you introduce your more premium offerings

See, your book isn’t just about documenting expertise. It’s about designing a pathway that leads somewhere specific.

Your book’s success isn’t just measured by what readers learn. It’s measured by what they do next.

15/05/2025

I remember staring at my manuscript, cursor blinking, heart racing. Wondering if I was making a huge mistake.

Would anyone care? Was I good enough? What if people judged me?

Now, after helping hundreds of authors publish their books, I wish I could go back and tell myself:
That knot in your stomach? It means you’re writing something that matters.

Those experiences you think are ‘too basic’ to share? They’re exactly what someone needs to hear.
That voice telling you you’re not ready? It’s keeping your wisdom from people who need it right now.

So yes, your first draft will be messy. Yes, you’ll want to change things after it’s published. Yes, you’ll feel vulnerable.

But someone out there needs exactly what you know.

⬇️ Drop a ‘❤️’ if you’re ready to share your expertise with the world.

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Write the book you were born to write.

From hopeful to happening…

Just months from now, the book that you have always dreamed of writing could be in your hands.

Imagine…

Receiving that very first copy of your book, carefully opening it, feeling it for the first time and even smelling the paper. That beautiful cover, that title you celebrated once your decision was final and all of those pages filled with your words.