Copper Square, Sketrick House, Newtownards (2025)

15/08/2025

Ready to stop winging your social media? 👀 We’ve got you. 💁🏼‍♀️

At Copper Square, we partner with businesses of all sizes to take the guesswork out of social media and turn your ideas into scroll-stopping campaigns. Whether you're stuck, short on time, or just don’t know where to start - we’re here to make it simple, effective, and actually enjoyable! 🎯

Services we offer...
🌟 Expert Social Media Strategy
🌟 1:1 and Group Social Media Training
🌟 Social Media Management
🌟 Social Media Audits
🌟 Social Media Power Hour's

From planning content that works to managing full campaigns, your brand is safe in our hands. Let’s work together to make sure your socials aren’t just showing up - they’re standing out! 💥

Find out more at 👉🏻 www.coppersquareni.com
Ready to chat? Drop us a DM! 🧡

13/08/2025

Think email marketing is dead? Think again! 👀

In a world where your audience is everywhere, it’s easy to assume that email marketing is in its flop era. But, spoiler alert: it’s not! 🔥

While your social feeds are bursting at the seams and ad costs continue to rise, email’s are over here chilling… Sliding straight into inboxes, with no algorithm drama! 💁🏼‍♀️

People are checking their inboxes more than ever - 4.3 BILLION people checked their inboxes every day in 2023! 🤯

There’s real POWER in email marketing…
🌟 According to Omnisend’s research, their US-based customers make $68 for every dollar they spend on email and SMS marketing!
🌟 Email give your audience control - they open, read, and act on their time. Their inbox is a searchable archive for order confirmations, discount codes and shipping updates.
🌟 Email doesn’t just show up, it sells! With less noise than your feed, it’s a direct line from inbox to checkout. No fluff, just action.

Here’s our best practices for email marketing to take note of…
✅ Make sure they’re personal
✅ Follow data privacy laws
✅ Optimise for mobile users
✅ Experiment to see what works
✅ Segment to boost conversions

Are you still loving email in your strategy, or has it been on the back burner? Ler’s chat in the comments! 👇🏻

08/08/2025

Ever found yourself thinking ‘What the heck does THAT mean?’ 😳

Not anymore! 😉

Save this post to refer back to, because this is the Instagram and content glossary cheatsheet of all the marketing terms you need to know! 🤩

INSTAGRAM TERMS 📲

🌟 Views = The total number of times your content is displayed
🌟 Reach = The number of unique accounts that have seen your content at least once
🌟 Interactions = The number of likes, saves, comments and shares on your post
🌟 Accounts Engaged = The number of unique accounts that have interacted with the post
🌟 Engagement Rate = The % of people who interact with your post
🌟 Profile Activity = The number of actions that people take when they visit your profile
🌟 Saves = How many times your post has been bookmarked

CONTENT TERMS 🤳🏻

🌟 POV / Point of View = A style of content that shows your perspective or experience
🌟 UGC/ User-Generated Content = Content made by customers or creators, not brands. Think reviews or unboxings made by real people
🌟 Original Audio = Sound that you create or record yourself for your post or reel instead of using someone else’s
🌟Trending Audio = Popular sounds or music clips going viral on Instagram, often used to increase reach
🌟 B-roll = Extra footage or background video used with a VoiceOver or text overlay. Think behind the scenes or filler clips
🌟 Visual Hook = The first thing someone sees in your post or video that grabs their attention, e.g. bold on-screen text
🌟 Spoken Hook = The first words you say out loud in a video to grab attention
🌟 Call to Action = A specific prompt that tells your audience what to do next, e.g. comment below
🌟 Evergreen Content = Content that stays relevant over time, like tips or how-to posts that are not tied to trends or seasons

Did I miss any? 👀 Let me know which terms are new to you in the comments! 🧡👇🏻

06/08/2025

SUPER EARLY BIRD TICKETS ARE LIVE! 🚨

You asked… and we delivered! 🎉

Social Media Savvy is BACK with another incredible Bootcamp, and for a very limited time, you can grab your super early bird ticket for just £75! 💥

That includes...
✅ A full day of expert-led training
✅ Practical tools & personalised guidance
✅ Arrival refreshments and a 2-course lunch
✅ Networking with like-minded business owners
✅ Actionable strategies to grow online with CONFIDENCE

This isn’t just another event; this is your sign to invest in your business, level up your socials, and stop guessing when it comes to content that converts. 🤩

For just £75, you’ll leave with clarity, confidence, and a roadmap to real results. (Yes, really.) 🚀

Spaces are limited and these early bird tickets will sell out, so don’t wait! Book now and thank yourself later

🎟️ http://bit.ly/3GG0HNu

01/08/2025

Labubu’s - They became a collectible that went from cult favourite to global obsession overnight and there’s a LOT we can learn from the craze…👇🏻📝

1️⃣ Scarcity and exclusivity drive demand - Labubu dolls used limited drops and ‘blind box’ releases, creating a sense of urgency and exclusivity, increasing the perceived value and hype to drive action!

✅ Run limited-time offers or flash sales on select products
✅ Use countdowns in your socials to build anticipation
✅ Release exclusive ‘members-only’ items or early access for your loyal followers

2️⃣ Gamification and the blind box effect - Labubu’s blind box model taps into our love for surprises. Adding an element of fun and unpredictability can keep your audience engaged and coming back for more!

✅ Tease upcoming offers without revealing anything
✅ Create mystery bundles or surprise gifts with purchases
✅ Turn engagement into a game and reward yourself when you hit your weekly goal

3️⃣ The power of user-generated content - Labubu’s popularity soared thanks to fans posting unboxing videos and styling tips on social media.

✅ Ask customers to share content using your products
✅ Build a community by engaging with your audience and customers
✅ Encourage followers to share their own results using your products are repost when they do

4️⃣ Emotional resonance and nostalgia - Labubu appeals to adults as much as kids, tapping into nostalgia and emotional connection, creating stronger more loyal customers.

✅ Reference pop culture, trends or childhood faves that spark nostalgia
✅ Mix humour with heart by leveraging meme marketing
✅ Tell personal stories that reveal your why or what your brand stands for and connects with your audience’s values

5️⃣ Ugly-cute aesthetic and counter positioning - Labubu breaks the rules with its mischievous design, standing out in a sea of traditionally cute characters!

✅ Embrace your quirks! What makes you different is what makes you stand out to the right people.
✅ Use bold and unexpected visuals that stand out within your niche
✅ Position yourself against something popular and share your hot take

What’s your take on the Labubu craze? 🤭

30/07/2025

It’s almost the start of a brand new month! 🤩 Have you got your content plan sorted? 👀

If not, don’t panic! Here are some of the awareness days coming up in August to help you generate ideas for your social media and make content planning a breeze! 💁🏼‍♀️

Plus, I’ve got 10 more general post ideas for you too, so that you never run out of content ideas again!

🌟 'Nothing pains me more than...'
🌟 'The moment I realised... wasn't true'
🌟 'POV: You ditched... and started...'
🌟 'Steal my secret...'
🌟 '5 Things you need to know about...'
🌟 'A day in the life of...'
🌟 'If I had to start over, here's what i'd do...'
🌟 'Tell me I'm not the only one who...'
🌟 '(Insert niche) updates you might have missed...'
🌟 'Unpopular opinion but...'

Don’t forget to save this post to refer back to! 📌

Which awareness day are you counting down the days until? 🧐

We're looking forward to National Prosecco Day! 🤭🥂

25/07/2025

Instagram News! 📣🗞

Over the last few months, Meta has been gifting Meta Verified to selected creators! 🎁

This is likely part of an incentive to increase uptake in their Meta Verified subscriptions after it’s subsequent fall-off after the initial roll-out… 📉

If you’re not aware, this is what you get with a Meta Verified subscription 👇🏻

🌟 A Meta Verified Badge (Of course 💁🏼‍♀️)
🌟 Enhanced support for Instagram and Facebook
🌟 Better impersonation protection
🌟 The unspoken authority that comes with a blue tick

Would you take the free 1-year trial if it were offered to you?
Is the Meta Verified subscription something you’d ever sign up for? 👀

I’d love to hear your thoughts in the comments! 👇🏻🧡

23/07/2025

Are you up to date with social media right now? 🫣

There’s been some BIG updates in the last couple of weeks, but I’ve got everything you need to know right here for you… 🧡

🌟 Shared Access - Invite up to 3 people to access your account and set permissions. This is a win for social media managers or multi-person teams! Password sharing is not required which means your account stays secure. To access, go to your profile, tap ‘menu’ on the top right, tap ‘shared access’, tap ‘invite people’ and set your access level.

🌟 Coloured Instagram Notes - Instagram is rolling out new coloured backgrounds and emojis to notes! This is a fun way to align your notes with your brand! To access, click on ‘new note’, long press on the note itself, customise with a colour and emoji, then click ‘apply’!

🌟 ‘Lately’ Highlights - A new feature being tested by Instagram that automatically creates a highlight on your profile showing your stories from the past 7 days! If this feature is enabled on your account it will automatically pop up and ask you to enable it.

🌟 Edits Teleprompter - Edits is rolling out a new teleprompter. You can speak directly to the camera, with the script presented in the best positioning for addressing the audience. To access, navigate to the recording tab on Edits. Select the teleprompter icon from the menu on the left-hand side.

🌟 Transcribed DM’s - Hate listening to voice notes? Instagram is rolling out text transcription of voice messages in DM’s so that you can read them instead. When someone sends you a voice note, simply click on ‘View transcription’.

🌟 TikTok is testing the ability to schedule content in-app - This has been available in TikTok Studio for a while, but the ability to do this natively in the app will actually be a game changer!

🌟 Repost to Feed - Instagram is testing a new feature that will allow you to repost other people’s content to your feed. It will also have a dedicated tab on your profile. To access, click the ‘repost’ button on any content you like. Tap ‘add a thought’ to add your own text.

What do you think of these updates? 👀

18/07/2025

Want to grow on Instagram, but don’t have tonnes of time to invest?

Here’s my hour of power Instagram growth strategy!

⏰ BEFORE POSTING - 15 MINS
🌟 Post 15-20 mins before your audience’s most active time
🌟 Hype up your post on stories a couple of hours before posting by asking a question related to the post
🌟 Make sure your design is branded and the first slide graphic fits your feed
🌟 Go to 10 big creators' accounts and leave valuable comments
🌟 Respond to stories of big accounts in your niche
🌟 Go to the explore page and interact with 5 posts in your niche

⏰ AFTER POSTING - 30 MINS
🌟 Share your post to your stories with a poll or engagement sticker
🌟 Like all of the comments from your previous post to drive engagement on your new one
🌟 Respond to comments on your new post ASAP and start conversations to boost engagement
🌟 Pin a comment asking a question related to the post to set the tone for your engagement
🌟 Go to your following feed and leave 10 meaningful comments on the most recent posts
🌟 Reciprocate engagement from your previous post to build relationships and encourage engagement
🌟Engage with target audience who have recently left comments on other accounts within the last hour

⏰ THROUGHOUT THE DAY - 15 MINS
🌟 Turn post notifications on for 15 big accounts and be one of the first to comment
🌟 Reply to pinned comments on large niche accounts
🌟 Connect with 5-10 new accounts through hashtags, explore or large niche accounts
🌟 Respond to DM’s and stories
🌟 Save content ideas that inspire you
🌟 Join and interact with a live of a large niche account

Make sure you save this post to refer back to and follow for more social media marketing tips and tricks! 🧡

16/07/2025

Ever feel like your posts are getting ignored?🥺

It’s not you, it’s your hook!🪝

A strong storytelling hook makes people stop, read, and most importantly, care.

These are some of my favourite hooks that work like magic for different types of content!

🪝’s for sharing behind the scenes
🌟 ‘Here’s a peek at the part of my workday I never post about’
🌟 ‘Running a business is not always (highlight) - here’s what goes down behind the scenes’
🌟 ‘What it’s actually like to run (business name)
🌟 ‘Ever wondered what a typical day in (business name) looks like? Let me show you!’

🪝’s for sharing lessons and tips
🌟 ‘If I could go back and tell my past self one thing, it would be this’
🌟 ‘I learned this the hard way, so you don’t have to’
🌟 ‘I wasted (X) months doing this wrong before I figured out this’
🌟 ’The biggest mistake I made when (business task) and how you can avoid it’

🪝’s for selling your offer
🌟 ‘After (X years/ months) of struggle, I finally cracked the code’
🌟 ’Still doing (outdated method)? There’s a better way’
🌟 ‘If (pain point) is driving you crazy, you’ll love this’
🌟 ‘I’ve been there - stressed, stuck, and over it. Here’s what helped’

🪝’s for sharing results
🌟 ‘How I went from (problem) to (success) in (timeframe)’
🌟 ‘If you’ve ever felt (emotion) while growing your business, you’re not alone. Here’s my client's story’
🌟 ‘At first, (client name) was sceptical about (offer name), but here’s what happened next’
🌟 ‘From (problem) to (success) - here’s how (client name) did it with (offer name)’

Which one are you trying next?

Drop a 🔥 in the comments if you’re stealing these! 🤭

09/07/2025

4 ChatGPT prompts every content creator should steal! 🤭

If you’re not using ChatGPT to level up your content… what are you even doing?! 👀

These 5 prompts will have you cranking out ideas faster than you can say “content overload” 😉

🌟Monthly content calendars
‘Help me create a detailed monthly content calendar for Instagram as a (content creator/ business owner/ social media manager). Include themes, content types (reels, carousels, stories etc.), posting frequency, and key dates or trends that I should tap into.’

🌟Optimise your caption with keywords
‘Optimise this Instagram caption for SEO by adding relevant keywords for (specific niche or topic). Ensure the keywords Flo naturally, maintain a conversational tone, and enhance the caption’s engagement and readability.’

🌟Story content calendar
‘Create a weekly Instagram Story content calendar for (niche/audience). Include daily content ideas. Add engagement elements like stickers, quizzes, or links to drive interaction. Make sure it’s aligned with (specific goal: brand awareness, product promotion etc).’

🌟Optimise your bio
‘Write an optimised Instagram bio for (specific niche). Make it concise, engaging, and include relevant keywords, a value proposition, and a clear call-to-action. Keep it under 150 characters.’

Let me know which prompt you are trying first!

04/07/2025

We’re still buzzing from the amazing feedback we received from Theatre and Dance NI after a series of tailored social media and PR training sessions with Ashleigh! 💬💡

Their members, mostly freelancers and small organisations in the theatre and dance world, needed practical, no-fluff guidance that worked with limited time and resources. And that’s exactly what we delivered! 🙌🏻

Ashleigh made sure every session was packed with value, actionable advice, and tailored insights to help them cut through the noise online without burnout. 💪🏻🎭

Ready to upskill your team or elevate your social media strategy with industry-led training and support? 👀 Let’s chat! 🧡

Visit 👉🏻 www.coppersquareni.com to find out how we can help your business thrive!

Copper Square

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