Copper Square

09/09/2026

Back at The King's Trust today to deliver a guest talk on Ant & Dec's Making It In Media.

Thank you Helen Thompson & Angelina Fusco for inviting me to be part of it.

A fabulous, creative group of young people & a brilliant programme 👏

09/09/2026

Are we creating too much content... and not doing enough marketing?

“We need to post more.”
“We need more Reels.”
“We should be on TikTok.”
“We need to be more consistent.”

After 20+ years working in marketing, I hear versions of these statements all the time.

But I'd challenge the assumption behind them.

Most businesses don't need more content. They need a better marketing strategy.

We've fallen into what I call the content treadmill: constantly creating, posting and jumping onto new platforms, without stopping to ask whether all that activity is actually moving the business forward.

Because content matters, but content isn't your strategy.

That's why I've developed my 7C Marketing Framework:
🌟 Clarity
🌟 Customer
🌟 Competition
🌟 Choose
🌟 Creativity
🌟 Community
🌟 Calculating Success

And yes, Creativity is number FIVE. That's deliberate.

Because creativity becomes much more powerful when you know who you're talking to, what you're trying to achieve and where you need to show up. 💫

And in the age of AI, that's becoming even more important! AI can help us create faster than ever before. But without strategy, we're simply getting better at producing more content that doesn't serve a purpose.

I've unpacked all of this in the first edition of my new LinkedIn newsletter, The Marketing Reality Check: Less noise. Better marketing. 🧡

Read “You Don't Need More Content. You Need a Better Marketing Strategy” and subscribe here:
www.linkedin.com/newsletters/the-marketing-reality-check-7492196805145808897/

And I'd love to know what you think

Do businesses have a content problem... or a strategy problem?

07/09/2026

September content is here… and it wants you to stop posting the same old thing! 🍂

If your content calendar is looking a little meh, here are some of the trends we’re expecting to see EVERYWHERE this month. Save this one for your September planning! 📌

🌟 Animated Reel intros - Pattern interrupts are winning. Hook people with an animation before your Reel even begins.

🌟 “Just checking…” - Peer over your laptop/phone to check your audience is doing something VERY specific to your niche. Relatable = shareable.

🌟 iOS animations - Wishlists, add-to-basket animations and iPhone-inspired graphics are having another moment.

🌟 Cinematic Reels - Think storytelling, gorgeous shots and vertical mini-movies. More effort, but huge creative potential.

🌟 Gold star behaviour - What deserves a gold star in your industry? Make it opinionated!

🌟 Video carousel hooks - Start your carousel with VIDEO to grab attention, then get people swiping.

🌟 Autumn content - Cosy season has officially entered the chat. September is the perfect time to start transitioning your visuals and messaging.

🌟 “I’m an X, of course I…” - Your opportunity to get VERY niche and VERY relatable.

🌟 Mirror yaps - Casual, intimate, conversational content filmed from a mirror POV.

🌟 Creative photo Reels - Give the standard photo dump an upgrade with animated, unexpected layouts.

🌟 Personality signalling - “Who would I be without…” and “I’m sorry, I’ve been lying to you…” style posts are perfect for showing the human behind the brand.

But remember: you don't need to jump on EVERY trend. Pick the ones that make sense for your brand, audience and goals.

Strategy first, trends second. 😉

Which one are you trying this September?

Save this post for later and follow Copper Square for more practical social media and marketing advice. 🧡

06/09/2026

Something exciting is coming 📣

Over the years, we've worked with hundreds of businesses, and we've noticed something they all have in common...

They don't lack ambition.
They don't lack great ideas.

They lack the time, confidence and support to create consistent content that actually grows their business!

That's exactly why we've been building something new behind the scenes 🧡

Introducing The Content Growth Lab! 🤓

A brand-new community designed to help business owners and marketers create better content, stay consistent and finally stop feeling like they're doing it all alone.

Think practical advice. Real accountability. Fresh content ideas. Expert guidance. And a supportive community that genuinely wants to see you succeed.

We're putting the finishing touches on everything now, and we honestly can't wait to share it with you.

Trust us, It'll be worth the wait!

Keep your eyes on our socials over the next few weeks. We'll be sharing more very soon.

01/09/2026

Less noise. Better marketing.

Somewhere along the way, marketing got complicated.

Post more. Create more Reels. Join another platform. Try another AI tool. Be everywhere, all the time. 😵‍💫

But, more marketing activity doesn’t automatically mean better marketing.

After 20+ years working in the industry, I’ve seen the same challenge time and time again: businesses usually don’t have a shortage of things to say. What they’re missing is clarity.

🎯 What are we actually trying to achieve?
👥 Who are we trying to reach?
🧐 Why should they choose us?
📈 And is everything we’re doing actually moving us towards our goals?

That’s exactly what I’ll be exploring in my new LinkedIn newsletter: The Marketing Reality Check - Less noise. Better marketing. 🧡

Expect straight-talking thoughts, practical advice and lessons from 20+ years in marketing, covering strategy, social media, AI and what actually helps businesses move forward.

And we’re kicking things off with: “You Don’t Need More Content. You Need a Better Marketing Strategy.”

In the first edition, I’m also introducing my 7C Marketing Framework, the approach I’ve developed and refined to help businesses move away from doing marketing for the sake of doing marketing and start marketing with purpose.

If you’re a business owner, marketer or responsible for making marketing actually work, this one’s for you.

Read the first edition and subscribe to The Marketing Reality Check here:
https://www.linkedin.com/newsletters/the-marketing-reality-check-7492196805145808897/

And once you’ve read it, I’d genuinely love to know: do you think businesses need more content,or better strategy?

30/08/2026

If you’re serious about being more visible online, this is one for the diary.

Raise Your Visibility LIVE is coming to Belfast on 7 & 8 October, bringing together entrepreneurs, business owners and marketers for two days focused on practical, actionable marketing.

The main conference takes place on Thursday 8 October, with expert speakers covering everything from LinkedIn, YouTube and video to AI, email marketing and podcasting.

But the experience starts a day earlier on Wednesday 7 October is Fringe Day, with hands-on workshops, networking and activities designed to help you get even more from the event. There will be a YouTube workshop and a Canva workshop, alongside other sessions and a walking photography tour of Belfast. The Fringe Day activities are included with the in-person conference ticket!

Book your place

Learn practical LinkedIn, AI, video, podcasting and content marketing strategies from leading experts. Network with business owners and marketers from across the UK and Ireland.

19/08/2026

Not every business needs a full-service marketing agency. And not every business should be doing everything itself.

The best marketing support is the support that's right for where your business is today.

That's exactly why Copper Square offers a range of services that grow with you!

Here's how it works...

🌟 Training - Want to build confidence and develop your own skills? We'll teach you exactly what you need to know.

🌟 Mentoring - Need someone to bounce ideas off, keep you accountable and guide your strategy? That's where mentoring comes in.

🌟 Fractional CMO - Looking for senior marketing leadership without hiring a full-time Marketing Director? We'll become part of your team, helping shape your marketing strategy and business growth.

🌟 Social Media Management - Don't have the time? We'll take the reins, managing your social media while you focus on running your business.

The truth is, there's no one-size-fits-all approach to marketing.

Your business evolves, and your marketing support should too.

Swipe through to learn more about what we do here at Copper Square, then ask yourself...

'What's your next step?'

If you're ready to move your marketing forward, we'd love to help! 🧡

Discover how we can support your business at www.coppersquareni.com

14/08/2026

There's a common misconception that hiring an agency is always the answer.

But sometimes, what you really need is the confidence and knowledge to do it yourself!

If any of these sound familiar, it might be time to invest in social media training:

👉🏻 You never know what to post.
👉🏻 You're second-guessing every piece of content.
👉🏻 Your team all approach social media differently.
👉🏻 You don't understand your analytics.
👉🏻 Instagram updates leave you feeling lost.
👉🏻 You struggle to turn followers into customers.
👉🏻 You spend hours creating content that gets little engagement.
👉🏻 You know your business inside out, but struggle to communicate it online.
👉🏻 You're relying on trends instead of strategy.
👉🏻 You want to enjoy creating content again.

Our training isn't about teaching generic marketing advice you'll forget next week. It's practical, tailored to your business, and designed to give you the skills and confidence to create marketing that actually delivers results.

Because our goal isn't to make you dependent on us, it's to empower you to become a better marketer!

Swipe 👉🏻 to see whether any of these signs resonate with you.

If you're ready to stop guessing and start marketing with confidence, we'd love to help! 🧡

Find out more about our training programmes at www.coppersquareni.com

12/08/2026

There's one piece of social media advice we wish would disappear forever...

"Just post more." 🙃

The truth? More content doesn't automatically mean more results.

We've seen businesses posting every single day and still wondering why they're not growing. Not because they're not working hard enough, but because they're creating content without a clear strategy behind it.

The businesses that consistently stand out aren't always posting the most... they're posting with purpose.

They know exactly who they're talking to.
They understand what their audience actually cares about.
They create content that supports their business goals, not just fills a gap in the calendar.

That's where strategy changes everything!

Before you worry about posting more, ask yourself:
💭 Am I creating content my audience actually wants?
💭 Does every post have a purpose?
💭 Is my content helping move people towards working with me?

Because great marketing isn't about being the loudest... It's about being the clearest!

Swipe to discover why strategy will always outperform frequency

If you're ready to stop guessing and start creating content with confidence, we'd love to help. Whether you're looking for training, mentoring, strategic support or someone to manage your socials, Copper Square is here to help you grow with purpose. 🧡

Find out more at www.coppersquareni.com

10/08/2026

Here's something we've noticed after working with businesses of all sizes...

Most people don't ask for marketing support until they're already feeling overwhelmed.

They've run out of ideas. They're posting inconsistently. Growth has slowed. The pressure is mounting.

By that point, marketing feels like another job on an already overflowing to-do list.

But imagine if you'd had the right support before reaching that stage.

Imagine having a clear strategy.
A sounding board for new ideas.
Someone to challenge your thinking.
An experienced marketer helping you make better decisions.

That's the difference strategic marketing support can make.

Whether it's training your team, mentoring you through challenges, stepping in as your Fractional CMO or managing your social media, investing in support isn't a sign that you're struggling. It's a sign that you're serious about growing your business.

If you're waiting for the "perfect time", consider this your reminder... There's no better time than now! 🧡

Discover how Copper Square can support your next stage of growth at www.coppersquareni.com