RL Creative Studios

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RL Creative Studios

Freelance Marketing Consultant, bringing more brand awareness to businesses and to help them thrive with their Digital Marketing.
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RL Creative Studios has been in business officially, for one year as of today, 1st September 2024. ⁠
⁠There's been a lot of great stuff that's happened in the past year, but I think one of the biggest things I can take away from it: if I can give a client incredible results with the Marketing work I have been doing for them, that will increase their confidence in themselves, which will become a r

ipple effect across every interaction. It's a demonstration their target audience likes them, and will buy their products/services at events they attend. Their audience will seek them out at events advertised only on their social media, and will talk about them with their family and friends. ⁠
⁠
Being able to do this for businesses and watch them slowly begin to shine, when they were really beginning to doubt themselves and their business idea...there's not many things that will give such a heartwarming feeling like that. ⁠And knowing I did this for clients this past year, it makes me smile in slight disbelief that I have done that, considering I have no university degree and only the bare minimum Marketing qualification under my belt. ⁠

And so another chapter begins,⁠
Rachel⁠

09/09/2025

A project I've been working on in the midst of onboarding new clients and getting myself organised for a newsletter, is Client Projects! This was created because Semrush was telling me my competitors had a lot more copy on their website, and saying all the right Marketing terminology:
- paid ads
- social media platform
- social media marketing

That's when it hit me: I am not talking about the difference I've made to my clients, because for some bizarre reason, I thought that information had to stay confidential. When I emailed everyone and they all confirmed they were happy for me to talk about working with them, what I've done and some statistics, I realised it must've just been an idea in my head I got fixated on that I couldn't talk about them.

In conclusion and what I've learnt from this...
✅ Client Projects is live on my website now if you want to see the differences I've made to businesses
✅ Keep udating your website with little tweaks, new pages and the SEO regualrly because it tells Google your business is still open, and you care about your rank in the search engine
✅ Asking for permission before talking about working with another business demonstrates common decency, and to me, is just the right way to go about things. I have since learnt from this, and now have this topic as a clause in all my client agreements they have to agree to.
✅ Being creative is fun, especially if you've got an idea of something, but don't have a vision for the end result, so it involves constantly trying out new designs, colour scheme and wording.
✅ An opportunity to talk about what you're good at in your business, and the problems you're solving other people can't solve...that's something one should never miss out on!

Don't be afraid to talk about what you're good at! The right people will be interested to hear what you know, so share that knowledge. 🤩

PD Rachel from behind with her arms above her head on a chair, and loose wavy hair.

Photo by India Bryant Photography

08/09/2025

Like with many businesses, there's periods of peaks and troughs, and I've had that this year. Months where my data across my channels has told me users aren't as engaing quite as much, or I haven't reached as many people this month as I had a couple of months ago.

One of my projects I started to turn the tide around on this was doing my Marketing videos on my Instagram and Facebook. I made the first ones in April but I got too scared to post them, until June when I eventually got the courage. This turned out to be one of my very good decisions, because it's got me into the practice of talking about Marketing in simple terms, and showing you my audience, what I know.

I have since realised...
1. Talking to your audience with practical steps on something that will help them be better at it; that is content that is always useful. It's just framing it in a way that people can engage with, a style that looks good for your brand and is easily digestible.

2. Talking about Marketing and using my knowledge to help people lights me up. I didn't realise this would happen, but when I first started talking about things business should do on social media, I could feel my passion for the subject come through. And when multiple content pieces like it were well recieved, it gave me more confidence to keep doing it.

3. There are certainly aspects of Marketing I am not well versed upon and I don't have much confidence with. But I acknowledged and accepted that a long time ago, which is why I want to keep learning and get more qualifications, which will make a difference in the work I can do for other businesses. So for now, I am talking about the things I am confident on, with my knowledge and experience, and leaving the rest to one side until that changes.

05/09/2025

3 things I’ve learnt since being in business
1️⃣You have to have clarity to differentiate yourself so people will interact with you and buy from you.
2️⃣Get your marketing foundations right from the beginning with social media handle and website domains.
3️⃣Take risks - feel the fear and do it anyway

Hope this is good motivation for you this week! What’s something you’ve learnt since being in business yourself?

03/09/2025

I am pleased to share I will be attending the Ideas Fest for the first time next week! If you haven't heard of this event, it's marketed as "the Glastonbury for businesses and entrepreneurs", and because of this, I can already tell I'm going to come away feeling inspired, invigorated and proud of myself for taking the leap.

The event is held across two days in Hertfordshire, but I will only be attending on day 1. I am looking forward to meeting not only like-minded people, and those in similar positions in business to myself. But also those who have inspired me since day one of my business, guided me towards good choices and motivated me that I can do this...the likes of Daniel Priestly, Simon Squibb, Steve Bartlett and Rory Sutherland to name a few (all businessmen who have attended the event in previous years, or this year!)

Are any of my audience attending? Drop me a comment below, would be amazing to see you there if so!

Photography by India Bryant Photography

PD
1. Ideas Fest poster advertising attendees going, with people sat on a stage talking with a microphone.
2. Rachel walking down stairs in red trousers and smart business dress, with a smile holding a book and a pen, and a sticky note talking about the event.

01/09/2025

RL Creative Studios has been in business offically, for one year as of today, 1st September 2024.

I am celebrating it like I would celebrate a birthday, because quite frankly, I'm incredibly proud of myself for having made this far. And not because I didn't think I could, but just because it is just so flipping hard, you've gotta have a hell of a lot of faith and self-belief. And sometimes, I've felt a little out of my body because of my unwavering belief in myself, constantly hummering away in the background, it's made me feel like a bit of an imposter sometimes.

There's been a lot of great stuff that's happened in the past year, but I think one of the biggest things I can take away from it: if I can give a client incredible results with the Marketing work I have been doing for them, that will increase their confidence in themselves, which will become a ripple effect across every interaction. It's a demonstration their target audience likes them, and will buy their products/services at events they attend. Their audience will seek them out at events advertised only on their social media, and will talk about them with their family and friends.

Being able to do this for businesses and watch them slowly begin to shine, when they were really beginning to doubt themselves and their business idea...there's not many things that will give such a heartwarming feeling like that.

And knowing I did this for clients this past year, it makes me smile in slight disbelief that I have done that, considering I have no university degree and only the bare minimum Marketing qualification under my belt.

I really think the 1st September will always be a very special day for me now. 🫶🏼

Thank you to those who have chosen to take a chance on me to help them boost their brand awareness online, I have done many happy dances this year because of you.

And so another chapter begins,

Rachel

Photography by the incredible India Bryant Photography

09/08/2025

Our Marketing Consultant Rachel is also a photographer, so she was going round the festival trying to take as much content as possible for the Marketing of our event.

Enjoy having a swipe through of the first look from one of our best and favourite years ever!! Can you see you, your friends or anyone else you know? Comment below if so, it’s these special moments which connect our festival to the local community, and make it what it is!

Can we let you into a secret? We’re already looking forward to Worstead Festival 2026! 🤭

All images belong to and were taken by RL Creative Studios.

29/07/2025

I have to say it’s been the busiest two weeks or so of my business so far. For context, I had two of my clients (one being a long term retainer client, and one more of a contract client I was working with for a few months) both attending the same event…and it was huge.

Thousands of visitors, both doing incredibly well in the digital space because of associating themselves in the right demographics, lots of sales…it’s just been manic. So great for my own business as well, I mean the photos I’ve captured, and the online results…I can’t WAIT to share them (anonymously of course) 🤭

Now that the event is over, it’s surprised me how mentally exhausted I’ve been because of such early starts and months of stress over it. I wouldn’t change a thing for it, but it has slightly fascinated me the impact taken on my body.

For the next few days, I will be out of office on a diving holiday in the Farne Islands with Christal Seas Scuba Ltd, my dive club. My reward of sorts hopefully diving with seals in beautiful scenery 🦭🐟.

For those interested in working together, I will get in touch next week, and thank you for your patience.

PD Oichi Ferments lemon, ginger and mint drinks in glass bottles on a table with a black cover, at the Black Barn Farmers’ Market.

24/07/2025

This has been such a long time coming, and so much work has gone into getting to this point. This is a step in the right direction of streamlining my operations for better efficiency, and compartmentalising - not only for my own sanity 😅 but also for the business. So if you are struggling on making content for your social media pages and want to showcase your brand with more clarity and purpose, get in touch with me and we can discuss a bespoke Content Creation quote for what you need (using my new work phone 😭🤭).

19/07/2025

It’s been a privilege to get to work with the Worstead Festival for their upcoming event next weekend, with their website redesign I completed, their social media and even the Operations side of things a little bit.

Since they have become a client of mine, it’s been incredibly wholesome seeing the affect this hugely popular, community spirited event has had on young and old people alike, spanning many, many years.

If you are interested in my Marketing services and want to see examples of my work, I would recommend checking out their website and their social media. I am so proud to be included in their Sponsors list this year, along with the likes of many other well known Norfolk businesses.

I look forward to seeing lots of my own business connections for what will hopefully be a truly sensational weekend, with good weather and even better vibes. 🎶🎉

14/07/2025

I realised recently that I never talked about when I did some Event Photography early on in setting up my business, so I'd like to talk about it.

It was Sunday in early September 2024, the weekend I finished at my previous job as a Marketing Assistant and Events Manager of a Farmers Market. My last market was on the Saturday, and it was a long day but good fun. On the Sunday, I had been asked to attend my village fete to take photos which would go into the village news article after the event. As a newbie business owner trying to do photography professionally, I obviously said yes (despite my exhaustion).

There was so much going on throughout the afternoon: a Vintage Car Show, various stalls with games - the typical 'Splat the Rat' and the 'Coconut Shy' is always popular in my village. The infamous Tea Party, and towards the end: The Races!

I captured it all and when I showcased the images in a designed presentation to the Fete Committee a few weeks later, they were overjoyed at the final results. They were really happy with the huge variety of images, and the honesty captured with people's reactions and emotions to situations around them. This is one of the many aspects I aodre about photography; being able to show the honesty that sometimes can't always be verbalised.

PD
1. Chalkboard with the event timeline written out in different colours
2. Old fashioned cars on display on the grass
3. Bunting blowing in the wind against a telegraph pole, and a blue sky
4. Tea Party, with various tables set out and people sat down
5. Paper plate of cake being handed over to the customer
6. Final few metres of a one legged race, with it being a close call between who the winner is!
7. The event from the entrance, with friends greeting each other in the corner
8. Another photo from the entrance but in the corner, showing adults and children milling about
9. Bunting hanging across the street, with cars parallel parked

07/07/2025

I've just been on holiday to Dartmouth with my family, visiting my brother who now works down there at the moment. As a result, I missed the 1st July last week which in my calendar, is a REALLY exciting day. ⁠
⁠
Why? 🤔 ⁠
⁠
Because every month on the 1st of the working day, I do a data collection for myself and my clients to assess progress. ⁠
⁠
I really do find it so fascinating to see the fluctuations in the data, but also the significant progress made when I start working with someone new. Having this data to hand has been one of the best decisions I made early on in my business, because (as I learnt from Sally when doing my apprenticeship), data is so valuable because of the upper hand it provides against your competitors. ⁠
⁠
You can see what is working, what isn't, what content formats keeps your audience engaged, and it also provides a better space to engage with them because you know them so well.⁠
⁠
So if you haven't started collecting your data monthly (or hey, maybe even more often if that works for you), please do! There is just SO MUCH VALUE HERE 🤩🤩⁠
⁠
PD⁠
1. A graphic of why you should be collecting the data from your social media if you're not already. Below are results from past and existing clients, with reel views - anywhere between 1.1k-3.4k reel views.⁠
⁠
2. Tracking progress is essential if not for clients, then just for yourself. Below is an orange and yellow graph titled 'Client 2024 Facebook users reached' with the orange section between Jan-Aug reaching about 3,500 users. From Sept-Dec, the graph is blue showing RL CS involvement, with users reaching a high of 5,600 in October and about 5,000 in December with an equally high figure in November.⁠
⁠
3. Suggesting inputting a calendar event for a data collection from the 1st of each month. Below these words is a navy blue and lighter blue graph, with the title 'Client 2024 Facebook account reached' with the numbers steadily increasing from September when I got involved.⁠
⁠

27/06/2025

❗️Royal Norfolk Show review as a solopreneur, who's been in business less than a year doing Marketing for other businesses❗️

Quite honestly, I was a fool to think that this huge event would not be for me. I wasn't a well established business that had been running for years, I didn't have huge brand awareness everywhere in Norfolk and the cost of attending was so expensive, would it even be worth it...for future reference if anyone else feels in a similar situation with their own business, always go to the event.

This really was the best two days EVER! I worked with The Norfolk Spirit Company on their stand on Wednesday; learning about their customers, their products and everything in between which was so much fun - especially as I am a rum drinker myself.

On Thursday, I did everything I didn't do on Wednesday...
✅ Watched some amazing show jumping from some really beautiful horses and talented riders
✅Tried and tasted so many incredble food and drink from the businesses in the food hall
✅Met potential new clients which was great for pitch practising - the more I spoke, the quicker my confidence grew
✅Reconnected with businesses from my Farmers Market Events Manager days last year - I always love this because it really demonstrates the power of community, making an effort with people and how sometimes, people will remember you even if they haven't seen you in a long long time Hot Sugared Donuts Kim Durrant Mike Deal Yum Yum Tree Fudge Ltd M&M Sweet Treats

And I did it all with new business cards fresh off the printer that morning with my new logo (I mentioned this update in a previous post due to Font Licensing regulations), printed by SR Print & Design in North Walsham - they really are a dream team those two.

My conclusion and lessons learnt:
1. Prior Preparation and Planning Prevents Poor Performance (order the business cards plenty of time in advance, book the ticket in advance, leave nothing to the last minute)
2. Dressing smart is better than dressing casual - you never know who you'll meet at an event like this
3. Smile, shake people's hands and have fun

Also thank you to the absolute gems who came and visited the stand on Wednesday, it was truly so wonderful to see you.

PD
1. Rachel stood behind a counter wearing a grey 'Norfolk Run' branded apron
2. The Norfolk Rum stand from a distance
3. Rachel and Pavi taking a selfie together and smiling
4. Collecting new business cards from SR Print, holding up the box against their logo
5. Flyers advertising doing a talk, in TED Talk style on stage (feeling inspired by Daniel Priestly!)
6. Photo with a lady from Swarm Training, with their branding behind us both
7. Cardarelli's Cakery pitch from a distance, with the owner smiling behind her counter

Address

North Walsham

Website

https://www.rlcreativestudios.com/

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