Ziggurat XYZ

A talent and media management company, investing in the future of digital creators. From A to XYZ.

We care about digital creativity wherever it may be, from YouTube to TikTok, Snapchat to Facebook. The content we support is about sharing and celebrating our clients' passions - from the tips of their green fingers to the pointes of their ballet toes.

03/12/2025

Huge congratulations to Xyla Foxlin on winning the Shorty Impact Award for Mental Health Creator of the Year.

Xyla has shown real courage in championing better mental-health support for pilots, and it’s wonderful that her work has been recognised at this level; she’s used her voice and creativity to advocate for meaningful change, and this recognition feels truly well-deserved. Fly high, Xyla.

01/12/2025

In his recent interview on Orbit for Creators, Charles drew on nearly a decade of experience managing YouTubers at Ziggurat in order to share what underpins long-term success in the creator economy.

He spoke about the value of conviction in creators, explaining that he looks for those with a clear vision of what they are building, remarking, “I’m just the chisel” - it is the clients who are the sculptors. Just as crucial, he emphasised, is financial stability. As Charles put it, “Money creates creative freedom,” and one of Ziggurat’s first responsibilities is to “help creators not to worry about money, so that they can be more creative with their time.” For him, this principle is “brutal in its simplicity”, and a reminder that no manager can deliver success on a plate: “No one can provide you with success.”

He also cautioned against allowing FOMO to dictate strategy or giving in to the misconception that today’s platforms are “too saturated.” On the subject of representation, Charles drew a sharp distinction: “Most management companies are not managers, they are agents. An agent works on brand deals.” For him, true management is about much more than sponsorships. It is about offering tailored expertise, perspective, and infrastructure - giving creators the freedom to focus on what matters most: making their best work and building careers that endure.

Thanks to Valentin Farkasch for the conversation.

27/11/2025

In his recent interview with Net Influencer, Charles shared what winning the King’s Award for International Trade means to Ziggurat: “The King’s Award makes us feel like we’re standing in the wider economy, not just the creator space.”

He explained that receiving the UK’s most prestigious business award is something to be immensely proud of, noting: “It’s an award made by the King - you can’t buy your way in, and the criteria are incredibly strict.”

Reflecting on the moment he learnt that Ziggurat had won, Charles recalled: “At first it was disbelief, then pure joy … I even cried.” He also highlighted how Ziggurat’s tailored approach to providing clients with expertise sets it apart: “Some clients tell us they thought what they had before was standard. Then they work with us and realise there’s a big difference. It’s not one-size-fits-all.”

From building product lines and launching merchandise in-house, to sustaining 40% annual growth over six years, this recognition is richly deserved. For Charles, though, the award represents something bigger: a signal that the creator economy is now firmly part of the wider economic fabric.

25/11/2025

Richmond Made have joined the Ziggurat XYZ roster.

Richmond Made is made up of married couple Nati & Amaury, and follows them renovating a collection of old properties, including a French farmhouse. Amaury's background is in carpentry, and Nati is always ready to pick up a new skill, so they're doing the bulk of the work with their own hands, transforming the farmhouse from dilapidated building into their ideal home. The couple only sprung onto the YouTube scene in September, but are already making an impact in the renovation field.

Richmond Made will be working with Joel Saunders and Izzy Lamb, and we're pleased to be with them from the very start of their channel's journey.

24/11/2025

James Hoffmann has created a mug designed for coffee lovers across the globe.

Developed to feel good in the hand, with a large two-finger handle and a weight that holds warmth, James has created the perfect daily mug for a one-cup pour-over. Every curve has been considered - from the thin lip to the gentle rim that helps trap aromatics without feeling too closed.

This Hoffee Coffee edition - featuring its unique finish - sold out on Tens • Hundreds • Thousands in under two weeks, with over 8,000 units gone so quickly that pre-orders had to close early. This design won’t return, but we can look forward to new limited designs in the future.

20/11/2025

At Ziggurat, we’ve always said that we’re a business of people, so looking after our team matters. Recently we took out a health insurance policy with AXA, which covers both physical and mental health, and, unusually, includes prior conditions. That's particularly important when it comes to mental health, as mental health often ebbs and flows rather than having a specific start and end date. The policy also provides access to GPs and diagnosis, mental or physical, to ensure everyone can access whatever treatment they need.

What we liked about this policy is that it goes further than the basics. It’s not just a helpline or a light-touch benefit, but proper support: from talking to a counsellor for any reason, through to full clinical treatment when that’s required. Over the years, we've asked our staff what benefits they'd truly appreciate and generally the answer has simply been higher compensation. But as our workforce has gotten older and "stuff" has happened, health insurance has quickly become a highly valuable offering.

One of our team members recently shared their thoughts: "When I hit a really tough patch, Ziggurat’s AXA Health Insurance gave me private-level access to therapy and psychiatric care I could never have afforded on my own. It wasn’t just a perk, it was real support when I needed it most. I’m genuinely grateful to work for a company whose commitment to wellbeing goes beyond words.”

17/11/2025

When a brand and a creator team up, something a little unexpected can happen. A few months ago, when RHINOSHIELD got in touch about working with Mike Shake Shake, we couldn’t have predicted where it would lead…

We’ve all seen the standard phone case drop test ads, but Mike thought he’d try something different: subjecting his phone - safely tucked into a Rhinoshield AirX case - to 5,000 psi of compressed air. It went off with a bang. The integration’s at the 10.34 mark.

A big thanks to Rhinoshield, and especially Gabriella Lidya Utama, for giving us the creative freedom to make something genuinely fun.

13/11/2025

At Ziggurat, we love finding ways to show that we are a business of people.

Supporting our team’s wellbeing goes beyond the workplace. Whether it’s making time for hobbies, family, or simply life outside of work, we want flexibility to mean real freedom. This year, we’ve taken that commitment a step further.

Parenthood can redefine a lot in a person's life, and in our opinion, the UK's statutory paternity leave doesn’t provide enough support for a family unit. Fathers at Ziggurat can now take up to 39 weeks of paid paternity leave, giving them more time to be present with their families and to rebalance childcare responsibilities at home.

We’ve made this change because it affects the parents in our business right now, and we’ll keep working to strengthen parental leave for all parents at Ziggurat.

Alongside extended leave, we like to mark the arrival of a new baby with something personal - a bundle of our favourite children’s books and a Jellycat soft toy. It’s a small gesture that reflects the culture that Talent Manager Joel Saunders describes:

“Ziggurat is a company that says they support families and work-life balance AND actually mean it.

When my son was born earlier this year, I was given generous paternity leave and at full pay, I might add. Both of these things meant that as a family, we had the breathing room to adapt to our new life, and enjoy our precious time together without the stress of immediately jumping back into work, worrying about finances, and using up all of my annual leave in one go.

What Ziggurat provides is more than just a company policy/perk around how they support families - it's a culture too. When I did get back to work, I was met with the full support and patience of the whole team whilst I caught myself up. They understood that I might not be able to stick to a typical schedule for a while or offer up as much of my time right away. Everyone banded together to properly cover my load while I was away so that I wasn't met with piles of tasks when I got back and if my toddler pops up in the background of my calls now and then, it's never treated like it's a problem. If anything, she ends up running the meeting.”

10/11/2025

‘A Podcast of Unnecessary Detail’ has been ranked #7 on Feedspot Blog Reader’s ‘15 Best Science Comedy Podcasts’ list. Hosted by the trio Steve Mould, Matt Parker and Hælen Årney, the show dives into the finer details of science in the most entertaining way.

Congratulations to Steve and the team for blending curiosity with comedy so successfully, and keeping us laughing.

03/11/2025

We’ve been happily working with Danie Berger, aka DIY In Progress, for over a year now, and this is the, albeit blurry, moment she first met her manager Sophie Thompson-Gray.

Her recent interview with Net Influencer dives into how she’s built her channel through creativity, confidence, and a strong sense of purpose.

Danie didn’t start her creator career with ideal conditions - she turned the small spaces and quirky layouts of her home into a source of creativity. What began as solving personal challenges soon became her signature in the DIY space.

Her philosophy is “DIYtainment” - putting the story ahead of the steps. She doesn’t just show how to build something; she wants viewers to enjoy her journey, feel inspired, and believe they can do it too.

She pays attention to the metrics others might overlook, valuing retention over pure view count, and is unapologetically selective about brand partnerships, knowing that once trust is lost, it’s hard to regain.

Danie also shares her view on what good representation looks like: creating space for creative freedom by taking the business side off her plate.

If you’re curious to dig deeper, the full interview is well worth a read: https://www.netinfluencer.com/how-danie-berger-built-a-home-renovation-channel-through-creativity-and-confidence/

27/10/2025

"It’s rare to find a team like Ziggurat. Ziggurat has tremendous leadership. What I admire most about Charles is he leads with honesty. He's not afraid to share the hard truths if it means moving the industry forward or protecting creators. And when it comes to the final product, Ziggurat delivers. The team and the talent take the time to understand the brands we represent. They educate their creators on how to authentically endorse products.

At the end of the day, I think of Ziggurat as people I’ll be working with for a very long time. Both Charles and Ziggurat are guided by their values. That makes it easy to do business with them, and that results in long-term success for brands and creators.”

Joel Robinson, Co-Founder and CEO of InfluenceLogic

20/10/2025

It’s good to see Charles featured in Net Influencer’s roundup of experts discussing Instagram’s new repost feature. While some see it as a win for easier sharing, Charles points out the risks around rights and licensing, and highlights how it could shift power further toward brands over creators.

Address

1 Foundry Street, 2nd Floor, Corner Block
Northampton
NN11NP

Telephone

+441604328115

Website

http://www.zigguratxyz.com/

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