Ziggurat XYZ

Ziggurat XYZ A talent and media management company, investing in the future of digital creators. From A to XYZ.

We care about digital creativity wherever it may be, from YouTube to TikTok, Snapchat to Facebook. The content we support is about sharing and celebrating our clients' passions - from the tips of their green fingers to the pointes of their ballet toes.

Ziggurat has been shortlisted for a bCreator Award, as Talent Agency of the Year - hurrah! Sophie Thompson-Gray and Joel...
16/06/2026

Ziggurat has been shortlisted for a bCreator Award, as Talent Agency of the Year - hurrah!

Sophie Thompson-Gray and Joel Saunders, are also in the running for Talent Manager of the Year 💪🏼

Ready, steady, vote!

Last week, a group of factual creators joined us for lunch and an afternoon at Cheltenham Science Festival, taking in th...
10/06/2026

Last week, a group of factual creators joined us for lunch and an afternoon at Cheltenham Science Festival, taking in the recordings of BBC Radio 4’s Inside Science, a detailed session about the Higgs boson Nothing, and the FameLab UK final.

It was great to get to know this talented bunch and we’re looking forward to hosting more XYZ Socials throughout the year.

What happens when a creator has a genuinely good idea and the right people around them to help bring it to life?Ninjon’s...
08/06/2026

What happens when a creator has a genuinely good idea and the right people around them to help bring it to life?

Ninjon’s Deck of Many Colors has now sold over 13,500 units, with nearly half of those sales happening in the first 40 days alone. What began as a tool for miniature painters looking for more confidence with colour quickly grew into something far bigger: a physical reference deck for illustrators, tattoo artists, graphic designers, and people working across all kinds of visual art.

The project moved from concept to production remarkably quickly, made possible by a collaborative process between Jon and our in-house Product team. As Jon explained in his interview with Net Influencer: “I partnered with Ziggurat and they have been amazing partners for me. I feel like it's possible I could have made this by myself. It would have taken me a decade. And I don't think that it would be as good as it is in just 18 months with the help of Ziggurat.”

Every part of the deck was approached with care, from the collectible foil treatments and tactile finishes to the decision to feature only artwork created by real artists, with no AI-generated imagery used anywhere in the product.

Two new decks are already in development, continuing the fantasy/sci-fi split of the first releases while pushing into darker, grittier, slightly horror-inspired territory.

Jon describes the experience: “To have created something new that didn't exist before is a wonderful thing. People shouldn't be afraid to challenge themselves and be creatively ambitious, because more often than not, others will see value in what you're trying to achieve.”

Read more via Net Influencer: www.netinfluencer.com/how-ninjon-turned-miniature-painters-color-problem-into-a-creator-led-product/

A couple of weeks ago we hosted a Ziggurat XYZ Social - a small gathering for creators working across factual entertainm...
02/06/2026

A couple of weeks ago we hosted a Ziggurat XYZ Social - a small gathering for creators working across factual entertainment.

We brought together creators from very different corners of YouTube: restoration and art channels talking to finance creators, climbers talking to museum guides, and food channels talking to people making videos about bees, facts and philosophy.

Lunch at St. JOHN was followed by a coffee tasting at Prufrock Coffee, kindly hosted by James Hoffmann.

It’s easy to forget how much of this industry happens alone, behind screens, in workshops, studios and home offices. Our get together was a reminder that creators often have far more in common than their subject matter.

We believe good people tend to create better work when they know one another and we’re looking forward to more of these throughout the year.

Waiting days (or weeks…) for third-party 3D prints to arrive isn’t ideal when you’re trying to build momentum.At Ziggura...
01/06/2026

Waiting days (or weeks…) for third-party 3D prints to arrive isn’t ideal when you’re trying to build momentum.

At Ziggurat, our product team works through each stage - sketch to CAD to prototype and repeat. Thanks to Bambu Lab, and the H2S and AMS, that process just got a serious upgrade. So many of our clients work with Bambu Lab, we couldn’t help but ask if they could provide a printer for the product team too. Now we’re printing in-house with incredible speed and quality, meaning faster iterations and more ideas tested in less time.

Multi-material printing opens up even more possibilities, allowing us to experiment in ways that would usually require external manufacturers. Bringing this work in-house means we can offer clients a more streamlined process - building and iterating with the same team they already know and trust.

And with that, the team is growing. Welcome Richard, our second in-house product designer, joining our small (but mighty) department. Jacob, pictured here, is looking forward to having another designer in the studio.

A big thank you to Bambu Lab 3D for their continued support.

James Hoffmann has a habit of turning ideas into projects at scale.In 2020, he brought together almost 11,000 people for...
25/05/2026

James Hoffmann has a habit of turning ideas into projects at scale.

In 2020, he brought together almost 11,000 people for the World’s Largest Coffee Tasting, with 17,500 kits shipped globally and over $35,000 raised for World Coffee Research.

He followed it with The Great American Taste Test, a live-streamed tasting and survey that drew thousands of participants and offered a rare, data-led look at how people actually experience coffee.

More recently, The Decaf Project explored how different decaffeination methods affect flavour - splitting the same coffee into multiple processes for a true side-by-side comparison.

Now, he’s turning his attention to fermentation. His latest project looks at how different fermentation methods shape the final cup - applying the same large-scale, controlled approach to another complex part of coffee production.

This is the kind of exploration and positive experimentation that makes YouTube special.

DIY Perks has hit 14 years on YouTube!Matt’s channel is an impressive catalogue of high-end DIY tech builds, spanning ye...
18/05/2026

DIY Perks has hit 14 years on YouTube!

Matt’s channel is an impressive catalogue of high-end DIY tech builds, spanning years of dedication to outdoing himself - from laser-powered surround sound and a disappearing desk PC, to a portable PlayStation 5 and the world’s largest iPhone (Guinness World Record certified).

His work reflects a constant curiosity, and a willingness to take ideas further than most would attempt. His latest LED flashlight-come steampunk piece is a reminder that hardware doesn’t have to be boring.

It’s been a pleasure to watch Matt turn ambitious ideas into reality. He has a way of making complex projects feel accessible and we’re looking forward to seeing what he decides to try and perfect next.

They say a good magician never does the same trick twice, but we’re all in for Steven Bridges taking another run at Zigg...
17/05/2026

They say a good magician never does the same trick twice, but we’re all in for Steven Bridges taking another run at Ziggurat.

Having uploaded for over a decade, Steven’s moved from card tricks to card counting. He’s built a reputation for pulling back the curtain on how casinos operate, showing what happens behind the scenes when you try to beat them at their own game.

His in-depth exposés have made him one of the most prominent names in the casino industry, where his dogged interest, sharp instincts, and knack for storytelling shine a light on an industry built on secrets.

Steven will be working with Bálint Kiss-Tóth.

JD of Rainfall Projects makes everything look easy.On YouTube, he’s welding, renovating, building concrete fire pits - w...
11/05/2026

JD of Rainfall Projects makes everything look easy.

On YouTube, he’s welding, renovating, building concrete fire pits - whatever the job calls for. Off camera, he’s a full-time farmer and dad to a newborn (for the third time).

We’re not entirely sure when he switches off, but the way he moves between it all, you’d think there were a few extra hours in his day!

With Louis Theroux’s Inside the Manosphere bringing renewed attention to these online spaces, it feels like a good momen...
04/05/2026

With Louis Theroux’s Inside the Manosphere bringing renewed attention to these online spaces, it feels like a good moment to revisit Shanspeare’s video I Infiltrated the Manosphere.

Theroux’s documentary explores the scale and visibility of these communities, but Shanspeare provides clarity on a subject that can easily feel sprawling and incoherent. They go beyond the personalities and look at the structure: how the manosphere is built, who it targets, and why it resonates - “the manosphere targets young, vulnerable people who are seeking connection - and answers.”

Shanspeare’s analysis focuses on how it functions in practice and, crucially, asks what it would actually take to move away from it.

Watch here: https://www.youtube.com/watch?v=znIjiaEPbYU

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