Thirty Seven Co.

Thirty Seven Co. I help you feel more aligned with your business and attract dream clients through content that is fun✨

Your content isn’t the problem, the results you’re expecting to create from your content is!If any of these slides made ...
12/06/2026

Your content isn’t the problem, the results you’re expecting to create from your content is!

If any of these slides made you wince a little, good, that means you know exactly what needs fixing.

this is exactly what we’re covering in my in person workshop content that converts on monday, how to create content that actually signs clients, not just gets likes.

only a couple of spots left. DM me “CONVERT” and i’ll send you the details 🤍

want a softer version without the spots line, or one that leans more into the “be honest with yourself” angle from your first slide?

I was having a chat with a client the other day and she mentioned that she didn’t know how to have a sales call with a m...
11/06/2026

I was having a chat with a client the other day and she mentioned that she didn’t know how to have a sales call with a male business owner, vs a female one and it reminded SO many people do not know the difference, so let me break it down!

We started breaking down how differently they buy, and honestly it reminded me why knowing WHO you’re selling to changes absolutely everything.

Selling to women is not the same as selling to men, the psychology is completely different, the entry point is different, the language is different, what they’re actually buying is different.

Woman buy the feeling first, the identity upgrade, the version of themselves on the other side, logic comes after the emotion, not before it, so if you’re leading with features, ROI, and efficiency language and your audience is women? you’re losing them before they even get to the offer.

Men buy the outcome first, the ROI, the competitive edge, the win, lead with directness, peer level authority, and results. emotion is still there, the entry point is just different.

This is the kind of strategy we go deep on inside my world, because the offer doesn’t change, the psychology & messaging does.

DM me STRATEGY and let’s talk about who you’re actually selling to!

Working with neurospicy business owners means every single one of my client experiences looks completely different, and ...
10/06/2026

Working with neurospicy business owners means every single one of my client experiences looks completely different, and I wouldn’t have it ANY other way.

Different experiences does NOT mean different levels of support. It means the support is actually built for the person receiving it, because what works for one brain does not work for another.

& if you’ve ever left a coaching experience feeling more lost than when you started… that’s probably why.

Most coaching is designed for one type of brain. If yours doesn’t work that way you sit in sessions nodding along, walk away with a to-do list you don’t know how to start, and quietly convince yourself you’re the problem.

You’re not. The structure was.

Here’s what support actually looks like inside my world right now…

Client C has OCD so she needs a to-do list ready at ALL times, after our catch-up I built her a private portal, priority sorted, so she knows exactly where to start.

Client A is a massive planner who loves keeping me updated constantly, so we built her a portal with full call prep and a running update feed.

Client M loves voice notes so every week we do a full voice note brainstorming session because some people do not work well with a wall of text and that’s OKAY.

Client S needs reassurance and real conversation, so our calls run longer because we get everything done on the call instead of setting tasks that never get touched.

& none of this starts when someone signs. Before anyone comes into my world I make sure I understand how they think, how they learn, and what’s actually going to move them.

If you’ve tried coaching before and it didn’t stick, DM me “COACH” 🩵

All sentence starters capitalised and consistent throughout!a subscription to keep me updated!

Your messaging is SO important, and when creating content it is SO key that you understand exactly what your clients str...
08/06/2026

Your messaging is SO important, and when creating content it is SO key that you understand exactly what your clients struggles and the results you create when you solve them struggles!

Especially when you’re doing any kind of content around clients pain points, you should NEVER just talk about their base problem because anyone can talk about that, but they will choose you because you showcase you understand the deeper issues of their struggles!

& if you’ve never seen me before, hello, hi, my name is Lilly-Mae and I’m a content & marketing coach that specialises in helping founders create content they love, so they can bring in dream enquiries to build THEIR version of success through their business!!

DM me “HI” for more info xx

05/06/2026

here’s why your content isn’t attracting high paying clients 👇

Let’s be so honest with each other for a second you know your audience, you know your offer, you know the results you deliver, so why are you STILL not signing them clients?

You’re still attracting clients who haggle, pay in three instalments, and disappear when you raise your prices.

Well, the answer is that you’re talking to everyone’s basic problems, the ones that can be fixed at £300pm, but you fix a DEEPER issue than that!!

So, right now your content is doing the bare minimum.

“here’s where you are, here’s where you could be” & that’s all you’re saying… you wonder why nobody’s moving.

Those clients who can actually afford, and are looking for you need more than a transformation!

They need to feel like you understand them on a level nobody else does.

They need to read your content and think “how does she know that’s exactly what’s going on in my head.”

& right not doing that, you’re skimming the surface and calling it strategy, or “ consistent posting”

The middle part, the why, the feeling behind the problem, the thing they haven’t even said out loud, that’s where high paying clients are won, & that’s exactly what we build inside my 1:1.

When you get that right, you stop chasing, begging and you stop convincing, your content does the work instead.

DM me “1:1” if you’re done settling for clients who don’t value what you do 🤍

04/06/2026

Queen, right now your content is better off staying in your camera roll, because I promise you, it’s talking to no one that it should be.

When you’re signing £1,000+ clients, they don’t want to be told the basic problems they’re struggling with.

They want to know WHY it’s happening, the transformation you provide, and the work that you do to help them out of it.

If we haven’t met, I’m Lilly 👋🏼

I help women in service-based businesses fix the gap between their content and their sales, not by doing more, but by finally building something that actually fits them.

❤️‍🔥 I’ve had clients go from their worst month to their best within weeks of us working together.

❤️‍🔥 I’ve seen women who thought they were bad at business realise the only thing that wasn’t working was the structure they’d been given.

We rebuild your strategy, your message, and your content around how you actually think and work, not with a random template or a boring framework you can’t implement.

& we work on what you success you are wanting to achieve from all of this, because that’s the bit most coaching skips.

Only 2 spots available in JUNE!

If that sounds like what’s been missing, message me “1:1” and let’s talk 💬

01/06/2026

PART 2 | How would I coach YOU if you were a business owner with ADHD? 🧠

Welcome to my mini series: How I Would Coach You, where I’m going through a list of different neurodivergencies and talking about how I would coach you differently.

Today I spoke about ADHD and the way that I would coach someone who comes to me with ADHD, because their brains work at a very fast pace, very differently to some of my other clients.

Now even though ADHD is so commonly known in the business world, I still believe that there are a lot of people that don’t quite understand how to utilise their ADHD to the best of its abilities.

For example, instead of overwhelming yourself with loads of tasks, because I know that your brain is already busy, we focus on the tasks that are most important and the ones that you find most enjoyable. Doing things in a way that feels exciting rather than just another thing on the list.

Even with the boring stuff, I use incentives with my ADHD clients to keep them engaged.

Think reward systems, gamifying task lists, making the mundane feel like something worth finishing.

It sounds simple but it genuinely changes everything.

When it comes to ADHD, it’s really really important that you understand exactly WHY you’re doing something, not just what you’re doing.

Because when the why is clear, the motivation actually shows up. I’ve seen it happen time and time again, a client who couldn’t get started on their content suddenly finds their rhythm the moment the purpose clicks.

So if you’re a business owner with ADHD who feels like content isn’t working for them right now because they just don’t know how to create a plan that works authentically for them, my name is Lilly and I would be the perfect content and marketing coach for you to help you scale your business.

DM ME “ADHD” and let’s have a chat!

29/05/2026

Even as someone who has been creating content for OVER 6 YEARS, I still have moments like this ALL the time!

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