26/11/2025
What does a future-ready materials strategy look like? For Hugo Boss, it starts with natural fibres, farmer partnerships, regenerative agriculture and circular innovation.
The brand already uses 80% natural fibres, is phasing out polyester and nylon, and is strengthening relationships with thousands of farmers in India and Pakistan — many of them women supported through the Raddis Cotton programme.
Its investments in biodiversity assessments, nature-positive reporting (TNFD), and new fibres like AeoniQ reflect a long-term commitment to healthier ecosystems.
A materials strategy built on regeneration, resilience and collaboration:
https://sportstextiles.com/Features/173646