Cross Create

Social Media Marketing Consultancy for small businesses.

Our founders have over 7 Years managing Social Media for Voluntary & Charity organisations in the UK through organic growth & corporate background in global marketing & Analytics Teams.

07/01/2021

Give and you shall receive. Who agrees?

Offer your customers something for free that showcases what you can do for them. Quality content, a free discovery call, advise on care of a product, ideas how to grow their business or followers.

Giving your potential customers something of value for free can be a great way to generate leads and satisfaction. That gift may be your time.

This ends our - we hope that we have given you some value. There is more on the way.

If you would like to know more about what Cross Create can do for your business, drop us a DM.

05/01/2021

On the 11th Day of Christmas we bring you Software & Apps..

Let us know in the comments what your Go-To Apps and Software are that help you in your business.

With the latest announcements in the UK (also delaying this post), it is now more important than ever to embrace the technology that is out there. Knowing what has been tried, tested and importantly how it will benefit your business is a real benefit.

At Cross Create, we have years of experience using a plethora of different software and applications for business and automation. We are able to assist you to find a solution which might help your business with content, productivity, automation and administration; both paid AND FREE apps.

DM us for more information.

(Disclaimer: we are not sponsored or affiliated with any software or application mentioned or tagged. We simply like helping businesses and entrepreneurs to make informed choices. 😁)

03/01/2021

𝙾𝚗 𝚝𝚑𝚎 𝟷𝟶𝚝𝚑 𝙳𝚊𝚢 𝚘𝚏 𝙲𝚑𝚛𝚒𝚜𝚝𝚖𝚊𝚜 𐂂
𝚆𝚎 𝙼𝙸𝚇 𝙸𝚃 𝚄𝙿!!

Social media algorithms like variety, and so do your customer!

Use a variety of post types in your feeds to help keep your content Fresh and engaging!

Mix-it-up with videos, single image posts and multiple images.

Add text into your imagery. ( see the 2nd day of christmas!)

Keep followers interested and engaged!

#2021

02/01/2021

9th day of Christmas... let’s work together on this one 😉

Networking and collaborating brings many benefits to small businesses:

- It helps with visibility of posts,
- Increases organic growth,
- Enables cross selling of related products.
- Working with partners on competitions and giveaways to make the offer more tempting.
- Developing leads.

Who would you like to collaborate with or who do you already work with? Tag them in the comments.

02/01/2021

On the 8th day of Christmas .... wait... 8th? What happened to 7th?

HAPPY NEW YEAR 🥳

Today we bring you both in one post. Why? To prove that our 7th day; “Consistency” is important. Once you gain a following and commit to regular content, your audience looks out for your posts and look forwards to them. Consistency is key to keeping the Social media algorithms working in your favour, enabling you to gain more followers and also to retain your existing followers. Post regular and often.

Onto day 8. The Giveaway: A competition with an entry requirement call to action.

“Follow my account”, “share this post”. “Tag X amounts of friends and if they also follow then your entry is valid”.

Define an ironclad but fair T&C’s for the competition.

What can you offer? A Lamborghini? A Rolex? Perhaps not. The choice is yours. As a small business owner the aim of using a giveaway is to grow your audience through organic growth. The prize could also be something you offer which can then become a lead magnet!

If you would like to know more about using these methods and other social media strategies , DM us to see how Cross Create can help your

🔑 #2021

30/12/2020

Content is king🤴🏻 ... have you heard that too? 🤷🏻‍♂️

Content gives you the hook into your customer base; a piece of relatable material that captures their interest🧐, BUT what turns those customers into followers, into leads and hopefully into conversions📈 is CONVERSATION 🗣 .

Engaging with your followers is just as important as the content you push out. That is in essence what Social Networking is all about, right🤷🏻‍♂️.

Don’t just click a like or chase a follower count. Reply to comments💬, get to know your followers🙋🏼‍♂️, send a welcome 📝 , answer questions❔ and invite and welcome (constructive) feedback; positive ✅ and negative ❌.

Who agrees and what are your thoughts? Comment below 😁

29/12/2020

On the 5th day of Christmas we give you INSIGHTS 📊. These are the Data & Analytics begind your social media world and the most powerful weapon in your marketing arsenal ⚔️.

As a business account on Instagram, or a page owner, you are able to monitor the effects of your posts and the behaviours of your audience📈.

With trial and error (or an A/B testing strategy), you can drill down to identify which kind of posts work well for your niche✅, what the best time to post is 🕐, where your followers and customers are mainly located 📍, and much more.

Cross Create have over 7 years corporate experience working within Global Analytics, Data Science 👨🏻‍💻 & Marketing Teams 🌐🌍. We understand how crucial these numbers & figures are in analysing your customer’s behaviours 🕵🏻, enabling you to target your marketing budget more effectively 💸.

28/12/2020

On the 4th Day of Christmas 🎄 we give you a Call To Action... 🏃🏻‍♂️whether it’s part of your post image or in the description, having a defined and EASY call to action is crucial to your campaign.

Write your content with intent and give your potential customer base just enough to get them interested so they want to know more, then leave them with an action you want them to take.

Whatever this may be, a competition, a giveaway, a free handout or guide or signing up for a product. The call to action is your lead magnet.

Some Ideas could be:

1. DM for more details. 📲
2. Like and share to enter a competition. 👏🏻
3. Sign up link in Bio (ideally to a lead capture page) 🔗
4. link in bio (to a downloadable resource. 📘

If you would like more ideas for great call to actions and more importantly how to ACT on them, DM us at Cross Create.

( Oh look 👆🏻 a call to action 🧐😁 )

27/12/2020

On the 3rd Day of Christmas🎄 , we give you STORIES 🤳🏻- The 4-1-1 approach.... ( The what? )

As a new business, followers or fans may be scarce at the moment, using Stories on Instagram, Facebook (and “Fleets” on Twitter) is a great way to push out fast content to potential new customers. But that yet MORE content.... we hear yah!

The 4-1-1 approach referred to by author Andrew Davies () in his book “Brandscaping” suggests that you do the following with social media which we have applied also to Stories:

4 - pieces of content shared from your influencer targets that are relevant to your audience/customers

1 - piece of ORIGINAL educational content produced by you

1 - piece of sales-related content such as a vouchers, offers, competitions or product information.

This keeps your content rich and consistent whilst also expanding your reach.

Yes... it may be advertising or promoting similar influencers, but this is where the mindset shift is needed and the power social networking is utilised. Growing your followers, collaborating and promoting your niche.

If you want to know more about how Cross Create can help guide your social media journey or have a specific question, drop us a message: link I Bio

#411

26/12/2020

On the 2nd day of 🎄 we bring you Optimised Images.

Choosing the right image is as important as the content of your post or adds, and combining high quality imagery with text in the image helps your message get across at a glance.

Using too much text in your images can cause Facebook and Instagram algorithms to push your post or add down in your customers feeds.

To check how compliant and effective your add might be before publishing your post, check out the “About text in ad images” section in the Facebook Business Help section.

25/12/2020

On the 1st Day of , we bring you VIDEO! Did you know that video posts get on average 20% more engagement than photo posts?

You don’t need specialist equipment, modern Mobile Phones capture video in HD an some even do 4K!

Authentic content is great and there are lots of apps to help you edit you video; even if you don’t want to be the star⭐️.

If you have a phone in your pocket you can make a start today!

Follow us for more tips & tricks over our and have a safe and Merry Christmas 🎄from all of us at Cross Create.

🎄

24/12/2020

Who else just sang that post out? 🎅🏻 🎄 So, what’s one piece of social media advice that you would like to know for Christmas? We’d love to know!

Write your questions below.

Have a Safe & Merry Christmas

Address

Northamptonshire

Website

http://www.crosscreate.biz/

Alerts

Be the first to know and let us send you an email when Cross Create posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Cross Create:

Shortcuts

Want your business to be the top-listed Media Company in Northamptonshire?

Cross Create

07/01/2021

05/01/2021

03/01/2021

02/01/2021

02/01/2021

30/12/2020

29/12/2020

28/12/2020

27/12/2020

26/12/2020

25/12/2020

24/12/2020

Address

Website

Alerts

Contact The Business

Shortcuts

Share

Category