27/11/2025
Introducing the Brand Identity for — Dovetail Furniture.
A luxury furniture brand built on precision, patience, and the kind of craftsmanship that can’t be rushed.
This brand isn’t just about furniture… it’s about the feeling of coming home.
When I designed this identity, my goal was simple:
Create a visual language that feels timeless, warm, and emotionally grounding — just like real handcrafted furniture.
The entire system is inspired by the Dovetail joint — a symbol of strength, trust, and the kind of connection that lasts generations. Every line, every curve, every color was chosen to communicate one message:
“Where quality meets soul.”
• Deep luxury tones
• Quiet, confident typography
• Minimal but powerful marks
• A visual presence that whispers premium, instead of shouting for attention
Dovetail is for the people who don’t just buy furniture…
they invest in pieces that become part of their memories —
the sofa where their child took their first steps,
the dining table where generations gather,
the chair where late-night dreams turn into plans.
This identity is created for the homes that hold stories.
If you’re a brand that wants this level of depth — something that isn’t “just a logo,” but a feeling, a presence, a story people can trust —
then you already know the difference between design…
and identity.
I build brands that connect to the heart, not just the market.
DM me if you want your brand to feel this intentional, this premium, and this unforgettable.
