Cardinal Media UK

06/05/2022

While we have been busy over the past few weeks doing lots of different things and lining some new projects up for the coming weeks the blog got a little neglected.

If you're interested in how to approach video marketing this could be a quick guide on things that may be holding you back that don't need to!

Video marketing is becoming an increasingly important part of online marketing. It can be a great way to connect with your audience and engage them in a more personal way. However, there are some things that many people don't know about video marketing. In this blog post, we will discuss five of the...

19/04/2022

We had a great time creating this tour video for The Norfolk Hospice Tapping House. A simple but effective video that will help prospective patients and families be able to see the wonderful facilities that are at Tapping House.

18/02/2022

We will continue to write these blogs weekly as it is quite nice to write them and they sometimes get some views which boosts the ego a bit!

If you have a business and are not yet utilising video in your marketing strategy here's a little piece on how it can help!

Video is one of the most powerful marketing tools that your business can use. It has the ability to connect with customers on an emotional level, and can help you build a community around your brand. In this blog post, we will discuss the many benefits of using video in your business, and outline ho...

11/02/2022

Another addition to the blog today! This time it's a quick guide on how to make videos yourself, giving you some basic information and tips on how to make videos that capture attention.

Making videos is a great way to market your business and engage with your customers. Not only are videos popular, but they can also be very effective in driving conversions. However, making videos can seem like a daunting task if you don't know where to start. In this guide, we will teach you the ba...

28/01/2022

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Think video marketing is just for huge brands with budgets to burn? Think again! Thanks to the power of online tools and services, even small businesses can create high-quality videos that help them connect with customers and sell more products or services. Here are seven ways to get started.

1) Use video on your website or blog.

Video can help you capture attention and hold it, increasing the time people spend on your site. Video also makes it easier for people to understand what you do and how you do it.

In addition, adding a video to your website or blog helps with SEO, as search engines give priority to websites with videos. Just be sure to optimize your videos for search engines by using keywords in the title and description, and by adding a video sitemap.

2) Post videos on social media sites like Facebook, Twitter, and YouTube.

Videos are a great way to connect with customers on social media. They can help you build relationships, educate customers about your products or services, and sell more products or services.

Be sure to post videos that are interesting, informative, and engaging, and make sure they are properly optimized for the social media site on which you’re posting them for example, posting square video is great for Instagram but not so good on YouTube.

3) Produce customer testimonial videos.

Customer testimonial videos can be a great way to show off your products or services and increase sales. Video is an especially effective medium for customer testimonials, as it allows customers to see and hear real people talking about how your product or service has helped them.

Interview your happiest customers and ask them to share their stories in video form. You can then post these videos on your website, social media sites, and even email them to potential customers.

4) Make product or service introduction videos.

If you’re launching a new product or service, video is a great way to introduce it to the world. Video can help you show off your product or service in an engaging and interesting way, and it can also help you connect with customers on an emotional level.

It also helps give customers a visual aid to know what they will be buying which can often help sway a customers decision to buy or not! These videos will also fit nicely into your overall marketing plan very easily.

5) Start a vlog.

A vlog, or video blog, is a great way to connect with customers and show them what goes on behind the scenes at your business. It’s also a great way to give customers a look into your personal life, which can help you build trust and connections with them.

Start by creating some short, introductory videos and then gradually add more content over time. Be sure to keep your vlog interesting and engaging, and post it on your website and social media sites, the key to having a successful vlog as with most passive video marketing is uploading regularly!

6) Run video ads online.

Video ads are a great way to reach out to potential customers online. They can help you grab attention and introduce people to your product or service in an interesting and engaging way.

Video ads online can often be the best way to reach your target customer as long as you can grab their attention and advertise your product or service successfully! It isn't always the best quality videos that are the most successful, having a concept that your customers can connect with is more vital than over video quality!

7) Host webinars or online training sessions.

Webinars and online training sessions are a great way to connect with customers and teach them about your products or services. Video is an especially effective medium for this, as it allows customers to see and hear you talking about your product or service.

This gives you the opportunity to create some long form content that can help customers learn about your product or service in-depth. Once they are recorded there is often parts of the video that can be utilised by themselves and posted across other platforms!

In addition to the seven methods listed above, there are many other ways video can be used in marketing. Just be creative and experiment until you find what works best for your business or brand. Video is a powerful tool that can help you connect with customers and sell more products or services, so don’t hesitate to use it to its fullest potential.

Think video marketing is just for huge brands with budgets to burn? Think again! Thanks to the power of online tools and services, even small businesses can create high-quality videos that help them connect with customers and sell more products or services. Here are seven ways to get started. 1) Use...

20/01/2022

Check out the latest blog post we wrote!!

Giving you some solid advice on what you should expect when working with a video production team.

It's not that long a read and has some useful information for businesses who are going to be engaging with video production teams like ourselves!!

Also if you have time we'd love some feedback on the blog and whether there is anything you think we could write about to help provide some more useful bits of information!

A short list of things to expect when interacting with a video production team, to keep you from being caught out by anything unexpected.

12/01/2022

So we now have a blog on our website!! I'm not the best at writing but will be creating a blog post weekly now mainly to help the SEO on the webpage but if you want to check it out follow the link below!

https://www.crdnlmedia.com/post/youneedvideo

If you have any ideas for content feel free to drop them below!

Read this to find out why your business needs video!

07/01/2022

It's been a few months in the works but we have finally got some physical marketing materials to give out when approaching clients.

A much more professional look to the business when reaching out and offering services or even pitching ideas. Really happy with how they turned out, they were printed at Minuteman Press if anyone is interested.

The new year will bring new opportunities, don't let them slip away!

16/11/2021

Having a lens staring at you can be rather scary!

We went on a shoot in Canary Wharf to interview some people who worked at a rather large multi national financial company. The past couple of years there have been instances of larger breaks between shoots which I have personally been present for. Even with those breaks my previous experience still counts for a lot, especially when interviewing people you have not worked with before.

It makes me think back to some of the first times when I was interviewing people and probably feeling more nervous than they were which luckily never came through during the interviews. Working with lots of different types of people helped with learning how to conquer my own nerves as well as learning different techniques to help other people with their nerves when they are in front of the camera.

After the shoot yesterday I got a compliment from the client who was happy with the way that the shoot went, especially with how I handled the interviews emphasising that I helped the interviewees get comfortable and deliver some good statements. I just did my job to the best of my ability but it always feels nice when a client lets you know that they were happy with how things went.

I'm almost certain that the first few times I did these types of interviews that they didn't go that well but after gaining enough experience it's almost second nature at this point.

If you have someone experienced interviewing you for camera you have no reason to be scared of the lens!

09/11/2021

We will go wherever is necessary to get the shot!

Often creating films for clients means preparing for the most challenging of environments. Our shooters have shot all over in the world in various environments and weather conditions getting that perfect shot every time.

When in pre production we will make sure that we know what environments we may encounter and prepare accordingly not only from a creative aspect but also with safety in mind. With this planning we know that production will go smoothly no matter the circumstances providing there are no sudden asteroid strikes.

If you hire us to do the job we know that going in we may have to get dirty, whether that is out in the middle of a field, on a factory floor and even in the rain. Our vast experience has lead to all sorts of shooting environments as well as expertise in getting the shots required no matter the conditions (providing it is safe enough).

If you have a shoot you think will require some special attention just send us an email and we can go through it all with you!

07/07/2021

We need your help!! (Pretty please) 🙏🙏🙏

Over the past few weeks we have been slaving away to get our website in tip top shape but I can guarantee that there are some issues that we aren't aware of.

There is a link to it here or in the description of our page if you could go over have a look and let us know your thoughts (especially if there are any bugs or mistakes on there).

We aren't web designers by trade so please go easy on us with any criticisms or feedback that you may have!

We tell your story through professional high quality video. Video is a necessity in todays world and those businesses that aren't using this powerful tool will find themselves left behind. We can help by providing an end to end video production service, we will do all the hard work and all you have....