02/06/2025
Carlsberg's brewing may be steeped in history, but that doesn’t mean tradition gets in the way of adopting cutting-edge technology.
It has entered into a multi-year digital transformation journey with IBM as its System Integrator, enabling it to implement SAP S/4HANA across its Western European operations.
“We look forward to this new partnership with IBM,” says Cecilia Lundgren, Regional VP, Finance, WE at Carlsberg.
“We have conducted a thorough selection process, where IBM matched our requirements not only in regards to technical knowledge and acumen but also the willingness to play a partnership role, the importance of bringing all players in our big programme together and the focus on business ownership.”
IBM and Carlsberg launches a multi-year SAP S/4HANA project, aiming to boost efficiency, agility and innovation across the brewery’s European markets
