
18/09/2025
GitLab’s 2025 The Economics of Software Innovation: £5B+ Opportunity at a Crossroads – conducted with The Harris Poll – highlights a powerful message for the software industry: while agentic AI is accelerating innovation and driving significant revenue and productivity gains, the human element remains absolutely crucial.
With 89% of UK executives confirming AI-driven software innovation as a top boardroom priority, the blend of AI automation and human creativity is creating a £5+ billion economic opportunity.
Yet, challenges around cybersecurity, governance and talent upskilling are rising alongside rapid AI adoption.
GitLab’s findings underscore that 75% of software development work is still performed by humans, and 72% of execs believe human contribution should be at least half – showing AI’s role as a complement, not replacement.
Louise Fellows, Vice President of UK at GitLab, tells Technology Magazine: “AI-fuelled software innovation is an undeniable source of competitive advantage and economic impact, with 89% of executives in the UK saying that it's now a core business priority.
“The companies pulling ahead are the ones blending AI with human expertise, leveraging agentic AI with intention, aligning software strategy with business value and building guardrails to innovate responsibly.
“With £5+ billion per year in potential value at stake, the organisations that optimise this human-AI partnership today will define the future of software tomorrow.”
Read the full story here: https://ow.ly/Uizt50WYTxt
GitLab’s findings confirm AI-powered software innovation is a boardroom priority, urging strategic investments in talent and responsible AI deployment