Infinite Form

21/07/2025

Think you know Norwich? Think again...

Explore hidden stories, secret spots, and surprising history with Unlock Norwich - your free city companion app with guided tours, augmented reality trails, and hidden gems waiting to be discovered.

Download now for FREE and see your city in a whole new light: https://eu1.hubs.ly/H0lV1wl0

17/07/2025

The Warp: Cephisso Demo is LIVE on SteamVR!

We’re beyond excited to bring our fan-favourite arena VR experience into your home for the first time ever. Step aboard the Cephisso in this 20-minute sci-fi horror demo - a sneak peek of the full game launching later this year. The Warp has thrilled players in XIST free-roam arenas for years, and now it’s your turn to experience it wherever you are.

🔗 Download the demo now on SteamVR, and let us know what you think! https://eu1.hubs.ly/H0lPR8T0

See you aboard the Cephisso… if you’re brave enough. 😱✨

Wield the JDE bolt-action and step into a deadly fragment of The Warp: Cephisso. Explore a sliver of the infested ship, face the horror growing within, and survive this VR sci-fi horror demo.

16/07/2025

How does a tournament known for tradition stay ahead in the digital age? By embracing innovation that brings fans closer than ever to the action.

In our latest blog, Niky Ellison explores how Wimbledon 2025 has redefined the fan experience with AI-powered features like Match Chat and an enhanced Likelihood to Win tool - proving that a blend of rich heritage and cutting-edge technology can create a more interactive, insightful, and ultimately, more compelling experience for tennis enthusiasts worldwide. Read the full article here👉 https://eu1.hubs.ly/H0lNDb_0

Wimbledon, a tournament steeped in tradition, has once again demonstrated its commitment to innovation this year, leveraging cutting-edge technology to create an unparalleled fan experience. The 2025 Championships have showcased several excellent examples of how digital advancements, particularly in...

16/07/2025

Artist, designer, and all-round Norwich legend Matt Reeve joined us in the studio today for a creative session on a super-secret project coming very soon - keep your eyes peeled! 👀🤫 Here’s a little hint: it might involve dragons... 🐉🔥

Matt Reeve Artist

14/07/2025

Our creative team loves any excuse to crack out the colouring pencils, so last week Jon got the crew together to come up with some visuals for the new website launching soon, in partnership with StrategiQ Marketing Ltd

The team reimagined our iconic "IF" logo, in every style imaginable: from gloopy and goo-filled, to doodles and doughnuts. The whole Infinite Form team then took turns picking their favourites (it wasn't an easy task), and these designs will be finding their way onto our shiny new website soon - keep your eyes peeled!

12/07/2025

With tennis fever sweeping the nation, there’s no better time to get the next generation picking up a racket! 🎾

We loved bringing the Tennisables to life - a playful WebAR experience that helps kids aged 5-8 get moving and learn tennis ‘tekkers’ alongside a cast of colourful, animated characters - no app downloads needed. Whether you’re a parent, coach, or just tennis-mad, the Tennisables make it easy (and fun!) to spark a lifelong love of the game.

Could your child be the next Emma Raducanu or Jack Draper? It all starts with confidence, play, and those first exciting rallies.

Head to the LTA website, grab your racket, and bring the Tennisables to life this summer. 🎉 https://eu1.hubs.ly/H0lr-JJ0

11/07/2025

This week, our Relationships Director, Jason Elkins, had the fantastic opportunity to speak at Dereham Neatherd High School in collaboration with Norwich University of the Arts.

Jason introduced students to the world of immersive technology and the creative pathways within our studio at Infinite Form - inspiring the next generation to unlock their potential in this exciting industry.

The students also got hands-on, exploring our Tennisables project on their phones - and it was brilliant to see their enthusiasm! (They particularly enjoyed making the characters sit in the palm of their hands!)

A huge thank you to Dereham Neatherd High School and NUA for having us. We love sharing what we do and hope we sparked some future ideas!

08/07/2025

The XIST-mobile is on the road! Niky and Mareike have packed up our XIST Quickfire system and are heading to Birmingham for a private corporate event 🚚✨

XIST Quickfire is designed to transform any venue into a buzzing hub of energy, connection and fun - all while boosting dwell time, food and beverage spend, and guest engagement!

Curious how Quickfire could boost engagement in your venue? Let's chat!👉 https://eu1.hubs.ly/H0lBn8k0

08/07/2025

Fancy joining the Infinite Form team? We’re looking for an experienced, highly-organised and friendly Production Manager to join our team to cover maternity leave, starting mid-to-late July on a fixed-term basis.

If the opportunity to work with a host of big brand clients, across a breadth of cutting-edge briefs alongside a talented team of creatives and technologists appeals to you, check out the details on our website, and send your CV and a short covering letter to [email protected] by Friday 18th July 2025

https://eu1.hubs.ly/H0lrxWr0

07/07/2025

Pulling back the curtain a little bit today for a peek behind the scenes! Our team's been busy at the incredible Sainsbury Centre right here in Norwich.

We've been carrying out a detailed Matterport scan, not just for a pretty walkthrough, but for a really vital purpose: digital archiving. It's all about preserving their past exhibitions in painstaking detail, ensuring these amazing collections can be accessed and appreciated for years to come.

This is where our love for making the "virtually possible" really shines – using cutting-edge tech to protect history. How brilliant is that?

07/07/2025

We were honoured to see Testimony 360: People and Places of the Holocaust recognised at this year’s Charity Awards, winning the Training and Education category.

It’s a privilege to have played our part in helping the Holocaust Educational Trust (UK) bring this powerful programme to life. We’re also incredibly grateful to the survivors, Manfred and Susan, who shared their testimonies, to the dedicated team at HET for their vision and trust, and to our own team, whose thoughtful, careful work helped shape this project.

At a time when the lessons of the past feel more vital than ever, we’re humbled to see this important work recognised - and proud to stand alongside all those working to keep these memories alive. https://charityawards.co.uk/education-and-training-2025-winners-holocaust-educational-trust/

04/07/2025

The team had a brilliant trip to sunny Barcelona a few weeks ago for some essential updates and maintenance at an innovation centre we built for a fantastic client.

This visit really highlighted the international nature of our work and our commitment to building projects that truly last. We're not just about one-off creations; we pride ourselves on delivering ongoing support and evolution, ensuring our immersive installations continue to shine and deliver value years down the line.

It's all part of making those complex "what if...?" ideas a long-term reality, wherever our clients are in the world!