Risen Socials

Risen Socials Building authority-led personal brands for ambitious founders
Positioning, authority & visibility that drives demand
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17/09/2026

You can have the best restaurant in town.

A beautiful clinic.

An interior design studio creating £100k transformations.

A coffee shop people drive 40 minutes to visit.

An incredible service with clients who recommend you to everyone they know.

But if I find you on Instagram and see:

→ 3 posts from the last six months
→ blurry photos with no real strategy
→ graphics nobody stops to read
→ no personality behind the business
→ no reason to follow
→ absolutely no indication of how good you actually are…

I’m making a judgement about the business before I’ve ever experienced it.

And so are your potential customers.

That’s why I hate when social media gets reduced to:

“We probably need to post more.”

More isn’t necessarily the answer.

Your social media should make someone understand:

Why you’re different.

Why people choose you.

What it feels like to buy from you.

Why you’re worth the price.

Why they should remember you over the 15 other businesses they’ve looked at.

Because for a lot of people, Instagram isn’t where they discover whether you exist.

It’s where they decide whether you’re worth considering.

Your business has already done the hard part.

You’ve built something bloody good.

Now make sure it looks like it online.

The bit I find mad is that established founders already have almost everything they need to build a brilliant personal b...
16/09/2026

The bit I find mad is that established founders already have almost everything they need to build a brilliant personal brand.

You’re not starting from nothing.

You’ve spent 10, 15, 20+ years building the thing other people are trying to manufacture online.

You have client stories.

Strong opinions about your industry.

Things you’ve got wrong.

Things you now do completely differently.

Questions clients ask you every week.

Results you know how to create.

A way of looking at problems that’s probably completely normal to you, but incredibly valuable to somebody who doesn’t know what you know.

Most of it just never leaves the business.

It gets said on calls, in meetings, over dinner, in voice notes to your team… then disappears.

Meanwhile, the person consistently communicating what they know is becoming associated with the subject.

Not necessarily because they know more.

They’re just more visible.

That’s why I think personal branding is such a ridiculous opportunity for established founders.

You’re not trying to become an influencer.

You’re making sure your reputation can travel further than you physically can.

11/09/2026

One of the first things I’d want to understand if I was marketing a restaurant is WHEN you actually need people through the door.

Because “we need more bookings” isn’t specific enough.

Packed Friday and Saturday but Tuesday is dead?

I’m thinking about how we create a reason to choose you on a Tuesday.

Busy for dinner but lunch never really gets going?

That’s a different customer, different occasion and probably different content.

Café full at 10am but empty after 2pm?

Again, different problem.

Then I’d look at who we’re trying to attract.

The couple choosing somewhere for Friday night doesn’t need the same reason to visit as the mum meeting a friend after the school run.

Neither of them needs the same thing as someone looking for a quick lunch near work.

This is why endlessly posting photos of dishes only gets you so far.

Of course I want to see the food.

But I also want your content to put the idea in my head:

We should go there.

Good hospitality marketing doesn’t just show me what’s on the menu.

It gives me a reason to make plans around it.

I’ve probably made my own positioning harder by refusing to fit neatly into one box 😂Personal branding. Social media. Co...
10/09/2026

I’ve probably made my own positioning harder by refusing to fit neatly into one box 😂

Personal branding. Social media. Content. Strategy. Marketing.

For a while I thought I needed to pick one and make that the thing.

The more businesses I’ve worked with, the more I’ve realised I don’t really want to.

I love social media. I think it’s one of the biggest opportunities businesses have.

But I also love looking at the bigger picture.

Why aren’t people booking?

What are we trying to sell?

Where are customers coming from?

What could we be doing that nobody’s thought of yet?

That’s the work I want to do more of.

So the studio is evolving with me.

Still very much social-first.

Just with a much bigger view of what good marketing can actually do for a business.

09/09/2026

If I owned an aesthetics clinic with 10 empty appointments next week...

I wouldn’t panic and offer 20% off.

I’d look at the hundreds of people who’ve already walked through my door.

Who’s due to come back?

Who enquired but never booked?

Who haven’t we spoken to in months?

Your next 10 bookings might not need to come from 10 new customers.

I’d look there first.

08/09/2026

You don’t need to share all your shortcomings in business to have a successful personal brand.

And you probably shouldn’t.

26 feels like a weird age.Old enough to feel like I should have everything sorted.Young enough to know I absolutely don’...
06/09/2026

26 feels like a weird age.

Old enough to feel like I should have everything sorted.

Young enough to know I absolutely don’t.

I’m building a business I have huge ambitions for, while still regularly wondering if I’m making the right decisions.

I’ve bought a house, but there’s still so much I want to do with it.

I want to earn more, travel more, build more, experience more.

Then sometimes I have to remind myself that I’m 26.

There’s so much pressure at this age to feel like you should be further ahead.

Someone’s getting married.

Someone’s buying their second house.

Someone’s travelling the world.

Someone’s business seems to be flying.

Someone else has packed it all in and started again.

The funny thing is, I don’t actually think any of us know what we’re doing as much as it looks like we do.

I’m ambitious. I’ll probably always be looking at the next thing I want to achieve.

But I’m trying to get better at not letting that make me rush through the life I wanted in the first place.

Maybe having it “figured out” isn’t really the goal.

Curious if anyone else in their 20s feels like they’re simultaneously doing really well and have absolutely no idea what they’re doing?

05/09/2026

You’re building way too many excuses to stop you building a personal brand.

The opportunities it can bring your business in the next 5 years, can far outweigh the worry of what you’ll do when you want to retire in 20 years.

I’m not precious about my ideas.If something I’ve suggested isn’t working, I’m not going to keep pushing it for another ...
04/09/2026

I’m not precious about my ideas.

If something I’ve suggested isn’t working, I’m not going to keep pushing it for another three months just to avoid admitting it.

I’d much rather catch it, understand why and change direction.

That could mean killing a content idea I loved, changing an offer, dropping a whole content pillar or admitting we’re attracting completely the wrong audience.

That’s marketing.

You try things. You look at what people actually do. You learn. You adjust.

What I won’t do is find the nicest looking number on a report and use it to convince you everything’s going brilliantly.

If you’re trusting me with your business and your money, you deserve more than that.

I care far more about getting it right than being right.

03/09/2026

When you’re starting out and you lose clients, it can feel like the end of the world.

But it’s not. It happens.

Here’s what I would do…

The biggest thing?
Don’t panic.

Back yourself at what you do, and the right clients will come.

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