Simply Thrilled

Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, com

munications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

10/09/2026

The Life Cycle of a Shoot Day, in Five Stages:

Hope – Everyone arrives. Spirits are high. The sky is blue. There is coffee.

Chaos – A light breaks. A prop’s gone missing. The location person has a “quick word.”

Acceptance – The plan is now mostly vibes and Gaffer tape.

Delirium – Someone tells a joke so bad it becomes the shoot's catchphrase. We all laugh too hard.

Wrap – Relief. Hugs. Packdown. No one knows where the van keys are.

10/09/2026

What a RIDEEE!! Deffo ranks highly on the quirky short scale; love it, tho!! So fun and playful. Certainly gets those brain cogs turning... what does it mean?? Anyways - frickin' cool stuff! And remember to eat your carrots!

09/09/2026

🎬⚡𝐂𝐚𝐫𝐞𝐟𝐮𝐥 𝐨𝐟 𝐭𝐡𝐞𝐬𝐞 𝐭𝐡𝐢𝐧𝐠𝐬 𝐰𝐢𝐭𝐡 𝐲𝐚 𝐯𝐢𝐝𝐞𝐨 𝐚𝐝𝐬!

Just finished setting up a concept - led project in a heritage building for a restoration project video - gonna look slickkk!! Now, we know video, and we know marketing, whilst video is powerful, it's not without its pitfalls. Here’s how to navigate the murky waters and avoid common traps...

1️⃣ 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐕𝐢𝐞𝐰𝐚𝐛𝐢𝐥𝐢𝐭𝐲... Did you know that a ‘view’ might only mean 50% of your ad was visible for just two seconds? Ensure your ads are in larger, top-centre players to MAX true viewability. Aim for ads that grab attention in the first two seconds to keep viewers engaged!!

2️⃣ 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝... Your ad might end up next to inappropriate content if you’re not careful. This can be a PR DISASTER. Ask your media buyers about their brand safety measures, and consider using blocking technology to avoid negative associations.

3️⃣ 𝐀𝐯𝐨𝐢𝐝 𝐅𝐚𝐤𝐞 𝐕𝐢𝐞𝐰𝐬... Tempted by high view counts? Fake views are not only dishonest but can severely damage your brand’s reputation. Look for red flags like sudden view spikes or uniform device types. Always opt for genuine engagement over inflated numbers.

4️⃣ 𝐆𝐮𝐚𝐫𝐝 𝐀𝐠𝐚𝐢𝐧𝐬𝐭 𝐀𝐝 𝐅𝐫𝐚𝐮𝐝... With ad fraud costing brands billions, staying vigilant is key. Ask tough questions, invest in third-party fraud prevention tools, and avoid too-good-to-be-true offers. Remember, protecting your budget starts with thorough research and careful planning.

💡 𝐏𝐫𝐨 𝐓𝐢𝐩... Always measure the quality of your video views, not just the quantity. Authentic engagement is what truly drives brand growth!

08/09/2026

DON’T LOOK AT ME I’M CRYING RN! A beautiful, emotional piece of animation, so wonderfully crafted in a clean, sparse manner. Fantastic sound design, really pulls some heart strings.

08/09/2026

🚀 𝐇𝐨𝐰 𝐭𝐨 𝐬𝐦𝐚𝐬𝐡 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐛𝐲 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐭𝐨 𝐢𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝... 🚀

Creating a habit-forming product goes beyond triggers and rewards - it’s about getting users to invest in your product. Here’s how to make that happen...

🎯 𝑇ℎ𝑒 𝐼𝑛𝑣𝑒𝑠𝑡𝑚𝑒𝑛𝑡 𝑃ℎ𝑎𝑠𝑒...
After a user receives a reward, prompt them to make a small investment. Whether it’s adding data, following others, or creating content, these actions increase the likelihood of them returning.

💡 𝐖𝐡𝐲 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐌𝐚𝐭𝐭𝐞𝐫𝐬...
1. Effort Equals Value... The more users invest, the more they value your product. Think about how IKEA customers love their self-assembled furniture more simply because they built it themselves.
2. Consistency... Users like to remain consistent with past behaviours. If they’ve invested time or effort, they’re more likely to return and repeat.
3. Avoiding Cognitive Dissonance... Once users invest, they rationalise their actions, making them more attached to your product.

🔄 𝐿𝑜𝑎𝑑 𝑡ℎ𝑒 𝑁𝑒𝑥𝑡 𝑇𝑟𝑖𝑔𝑔𝑒𝑟...
Each investment should set up the next interaction. For example...
X (Twitter)... Following someone loads the next trigger, encouraging users to check back for updates.
Pinterest... Every pin or repin loads the next notification, bringing users back to explore more.

🏗️ 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬...
🔹Content... Encourage users to create or curate content.
🔹Data... Let users input data that enhances personalisation (think Spotify’s “Discover Weekly”).
🔹Followers... Make it easy to connect with others, creating a network effect.
🔹Reputation... Build systems where users’ ratings or reviews enhance their standing, like on eBay or Airbnb.
🔹Skill... Reward users for becoming more proficient, as with complex tools like Adobe Photoshop.

🔍 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐢𝐩𝐬...
- Identify where users can make small investments in your product.
- Ensure these investments load the next trigger, keeping users engaged.
- Analyse the delay between investment and re-engagement - how can you shorten it to keep users cycling through your product?

07/09/2026

Emotion first. Logic after.

We once tested two scripts for a B2B explainer.

One opened with:

“95 % of teams report delays from bad software.”
The other?

“You open your laptop Monday morning. You already know it’s going to break.”
The emotional one won by a mile.

Marketers know this really… but forget when they have an inbox stuffed with stats.

Feelings sell. Facts support. Start with the story.

And we've put this into action with an animation film for a tech start-up helping veterans with their lives after the forces, a real joy!

07/09/2026

🎬⚡𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐭𝐨𝐝𝐚𝐲 𝐭𝐡𝐚𝐧 𝐲𝐨𝐮 𝐰𝐞𝐫𝐞 𝐲𝐞𝐬𝐭𝐞𝐫𝐝𝐚𝐲?

Working on a brand film with a new client, it’s been a busy one but SO FUN!! Just Simply Thrilled things. Dunno if you knew this but motivation is the KEY that unlocks creativity. Without it, even the most brilliant ideas can legit just wither on the dryyyy vine. But not all motivation is created equal. 🔑

What acc drives creativity? How can ya cultivate it in ya team? 🎨

🌟 𝐈𝐧𝐭𝐫𝐢𝐧𝐬𝐢𝐜 𝐯𝐬. 𝐄𝐱𝐭𝐫𝐢𝐧𝐬𝐢𝐜 𝐌𝐨𝐭𝐢𝐯𝐚𝐭𝐢𝐨𝐧...

𝐼𝑛𝑡𝑟𝑖𝑛𝑠𝑖𝑐 𝑀𝑜𝑡𝑖𝑣𝑎𝑡𝑖𝑜𝑛... This is when your team is driven by the sheer joy and passion of the work. YAY! It’s the magic ingredient that fuels risk-taking, idea exploration, and innovation. Encourage a culture where curiosity thrives, and your team will naturally push creative boundaries. Sometimes, it really is just as simple as that!!

𝐸𝑥𝑡𝑟𝑖𝑛𝑠𝑖𝑐 𝑀𝑜𝑡𝑖𝑣𝑎𝑡𝑖𝑜𝑛... Rewards, deadlines, and evaluations can sometimes stifle creativity if not handled carefully. While these can boost performance, they often reduce the intrinsic interest in a task, especially when the reward is expected or controlling. EEK!

🔍 𝐊𝐞𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐨𝐫 𝐂𝐨𝐦𝐦𝐬 𝐅𝐨𝐥𝐤𝐬 (get ur notebooks out! ah, or screenshot buttons at the ready!!)...

𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 𝐅𝐮𝐞𝐥𝐬 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲... Just like how curiosity drives students in a classroom, fostering a sense of curiosity in your marketing team can lead to more innovative campaigns. YIPPEE!

𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐭𝐭𝐞𝐫𝐬... Recognise that different team members respond differently to motivational strategies. Some may thrive under pressure, while others need autonomy to truly innovate. Everyone is different!

𝐁𝐚𝐥𝐚𝐧𝐜𝐞 𝐢𝐬 𝐊𝐞𝐲... While rewards can motivate, ensure they are aligned with recognising competence rather than just controlling outcomes. This approach keeps the intrinsic motivation alive, which is crucial for creative excellence. Keep an eye on this!

🚀 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 (𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐭𝐡𝐚𝐭’𝐬 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐰𝐚𝐧𝐭 𝐡𝐞𝐫𝐞)...

🔸 Create a work environment which proper values curiosity and allows space for creative risks.
🔸 Use rewards wisely. Focus on those that recognise skill and competence rather than just output.
🔸 Mix up your motivation strategies to the individual needs of your team, keeping an eye on how these strategies influence their creativity.

So yeah, in the end, the right mix of motivation can turn good ideas into groundbreaking campaigns. Keep your team’s creative engines running by nurturing their passion and carefully balancing external incentives. 🎯Happy motivating y’all!

06/09/2026

Clients after project no. 1 Yep, we're sticking with Simply Thrilled 🤝

06/09/2026

💡 𝐇𝐨𝐰 𝐭𝐨 𝐮𝐬𝐞 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐢𝐜𝐞𝐬 𝐬𝐞𝐞𝐦 𝐥𝐞𝐬𝐬 𝐬𝐭𝐞𝐞𝐩!

We've all been there. It's mid-morning, you're flagging, and the broken office coffee machine drives you to a nearby café. You order a flat white (let’s be real, probably with oat milk), and - why not? - a cheeky slice of billionaire’s shortbread. The £3 treat doesn’t feel too bad, especially when paying by card.

🔍 𝐖𝐡𝐲 𝐃𝐨 𝐖𝐞 𝐒𝐩𝐞𝐧𝐝 𝐌𝐨𝐫𝐞 𝐰𝐢𝐭𝐡 𝐂𝐚𝐫𝐝𝐬?

Research by MIT professors shows that people bid twice as much for tickets when paying by card versus cash. It's not just access to funds - paying by card dulls the pain, making prices feel less tangible. NYU researchers even coined the term "monopoly money" to describe this phenomenon. (This is from a cool book called The Choice Factory, add it to your reading list!)

💳 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬?

1️⃣ 𝐼𝑛𝑣𝑒𝑠𝑡 𝑖𝑛 𝐶𝑎𝑠ℎ𝑙𝑒𝑠𝑠 𝑃𝑎𝑦𝑚𝑒𝑛𝑡𝑠... Contactless and card payments can reduce price sensitivity (just a *beep* and it’s yours). If your retail outlets aren’t equipped with these, you're really missing out.

2️⃣ 𝑇𝑤𝑒𝑎𝑘 𝑉𝑖𝑠𝑢𝑎𝑙𝑠... Remove currency symbols from prices. An experiment found that removing the pound sign from menus boosted sales by 8%.

3️⃣ 𝑈𝑠𝑒 𝐶ℎ𝑎𝑟𝑚 𝑃𝑟𝑖𝑐𝑖𝑛𝑔... Prices ending in .99 are perceived as better value. A 9% boost in perceived value was noted when prices ended in 99p rather than rounded up. (£4.99 feels WAY better than £5, and you know it!!)

4️⃣ 𝐴𝑑𝑗𝑢𝑠𝑡 𝑇𝑖𝑚𝑒 𝐹𝑟𝑎𝑚𝑒𝑠... Break down costs into smaller time frames. Consumers found daily rates 5x more appealing than annual ones, even when the total was identical.

5️⃣ 𝑇𝑒𝑙𝑙 𝑎 𝑆𝑡𝑜𝑟𝑦... Don’t just offer a discount - wrap it in a narrative. A well-crafted backstory can make a promotion far more compelling.

💼 𝐓𝐨𝐩 𝐓𝐢𝐩... From card payments to charm pricing, small tweaks in how you present prices can have crazy influence on consumer behaviour. If you embrace these insights, your pricing strategy will become way more effective!

05/09/2026

🎬⚡ 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐍𝐎𝐓 𝐜𝐨𝐦𝐦𝐢𝐭𝐭𝐢𝐧𝐠...𝐢𝐭’𝐬 𝐬𝐨𝐨𝐨𝐨𝐨 𝐬𝐢𝐦𝐩𝐥𝐞!

📝 Just finished Donald Miller’s Building a story brand...and we learned a few things along the way...

As marketers, we know that even after defining what our customers want and positioning ourselves as the trusted guide, there’s still hesitation before they commit because making a purchase feels risky.

Imagine your customer standing on the edge of a rushing creek, wanting what’s on the other side but being scared of the waterfall downstream. What if the product doesn’t work? What if it’s not worth the money? EEK!

Well, good news - that’s where you step in with a plan - a clear, simple path that removes the risk and guides your customer confidently across the creek. 🪨

🎯 𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑦’𝑎𝑙𝑙 𝑑𝑜 𝑖𝑡...

1️⃣ 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐩𝐥𝐚𝐧... Outline the steps your customer needs to take to do business with you. This could be...
- Schedule an appointment. - Receive a customised plan. - Execute the plan together.
Or for post-purchase...
- Download the software. - Integrate your data. - Revolutionise your workflow.
2️⃣ 𝐃𝐞𝐯𝐞𝐥𝐨𝐩 𝐚𝐧 𝐚𝐠𝐫𝐞𝐞𝐦𝐞𝐧𝐭 𝐩𝐥𝐚𝐧... Address your customers' fears with clear agreements, such as...
- No-haggle pricing. - Quality guarantees.
3️⃣ 𝐆𝐢𝐯𝐞 𝐢𝐭 𝐚 𝐧𝐚𝐦𝐞... Title your plan to increase its perceived value, like the “Easy Installation Plan” or the “Customer Satisfaction Guarantee.”

🔍 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬... Customers need clarity and assurance. By laying out the steps or agreements, you alleviate their concerns and make it easy for them to say “yes” to your product or service.

Remember, without a plan, customers may hesitate. With a plan, they’re more likely to trust you and take that next step. Do what you gotta do!

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Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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