30/07/2025
🎬⚡𝐓𝐡𝐞𝐬𝐞 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐡𝐚𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝 𝐮𝐬 𝐧𝐨 𝐞𝐧𝐝!
Just wrapped a big day of filming! It’s time to give Storr’s Science of Storytelling a well-deserved re-read, here’s an interesting insight...
In 587 BC, a group of exiled Judeans faced a critical challenge... preserving their identity in a foreign land. Their solution, you better believe it, was storytelling. 📝
𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑎𝑛 ℎ𝑎𝑟𝑛𝑒𝑠𝑠 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑝𝑜𝑤𝑒𝑟 𝑖𝑛 𝑦𝑜𝑢𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔...
🔗 𝐔𝐧𝐢𝐭𝐞 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞
Just like the Judeans who used their stories to maintain a sense of identity and purpose, your brand’s narrative can galvanise your audience. Create a story that CHIMES with your customers’ values, making them feel part of something bigger.
💡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐓𝐢𝐩...
Craft a brand story that embodies your company’s mission. Whether it’s sustainability, innovation, or community, let your story reflect what you stand for. This creates a psychological boundary that sets you apart from competitors.
📚 𝐸𝑥𝑎𝑚𝑝𝑙𝑒...
Think of Patagonia’s brand story. Their commitment to the environment aint just marketing-it’s a narrative which resonates big style with their audience, making them loyal advocates.
🔥 𝐔𝐬𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐨 𝐄𝐝𝐮𝐜𝐚𝐭𝐞 𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞
Stories aint just for entertainment - they’re powerful tools for teaching and enforcing values. By sharing stories that highlight desired behaviours, you can subtly guide your audience toward the actions you want them to take. We, humans, really are that simple!
📈 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭
Use customer success stories to showcase how your product or service solves problems. These stories act as a form of social proof, encouraging others to follow suit.
🎭 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐇𝐞𝐫𝐨𝐢𝐜 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞
Just as the Judeans saw themselves as the chosen people with a rightful destiny, your brand can position itself as the hero in your industry. But remember, true heroes earn their status by embodying the values of the tribe.
🚀 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲...
Your brand’s story is MUCH more than just words - it’s a strategic tool that can unite your audience, elevate your status, and drive action. Make. It. Count. Simply Thrilled, OUT.
