Simply Thrilled

Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, com

munications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

15/08/2025

Let's talk BTS (not kpop! The CLASSIC meaning of behind-the-scenes) - like, this is a fun hybrid of trad BTS, process vid and ALSO a clean showcase. It's fun, raw and authentic. Need we say more? It's cool af.

14/08/2025

Stop adding. Start subtracting.

We worked on a brand video which had everything: history, values, team, products, vision.
Too much.

We stripped it down to 30 seconds, focused on a single human story, and let the rest sit on the landing page.
Suddenly, the bounce rate dropped.

Your audience isn’t evaluating your life story.

They’re asking: "Is this for me?"

If yes… they’ll watch on.

It's a lesson we took to this film, alongside super-talent Luke Radford for homeless charity Emmanuel House - which told the story of one man's experience of homelessness in his own words.

13/08/2025

🎬⚡𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐛𝐞 𝐦𝐨𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐭𝐨𝐝𝐚𝐲, 𝐚𝐜𝐜𝐨𝐫𝐝𝐢𝐧𝐠 𝐭𝐨 𝐬𝐭𝐮𝐝𝐢𝐞𝐬...

Celebration time! Just landed a sickk project for a heritage site - gonna get to bring history to life, so frickin’ cool!! .🌟

The next step will be creative concept visualisation... a little nudge from The Cambridge Handbook of Creativity for a little ideation refresh is JUST what the doctor ordered ... Once we have the ingredients and motivation to be creative, what does the actual process look like? Let’s dive into some of the key theories together to aid on that creativity REFRESH journey...

🧠 𝐖𝐚𝐥𝐥𝐚𝐬’ 𝟓 𝐒𝐭𝐚𝐠𝐞𝐬...

𝑃𝑟𝑒𝑝𝑎𝑟𝑎𝑡𝑖𝑜𝑛... Gather knowledge and study the problem.
𝐼𝑛𝑐𝑢𝑏𝑎𝑡𝑖𝑜𝑛... Let the mind subconsciously work on the problem while you do other tasks.
𝐼𝑛𝑡𝑖𝑚𝑎𝑡𝑖𝑜𝑛... The feeling that a solution is on its way.
𝐼𝑙𝑙𝑢𝑚𝑖𝑛𝑎𝑡𝑖𝑜𝑛... The "aha!" (no, not Alan Partridge) moment when the idea hits.
𝑉𝑒𝑟𝑖𝑓𝑖𝑐𝑎𝑡𝑖𝑜𝑛... Testing, refining, and implementing the idea.

🔄 𝐃𝐢𝐯𝐞𝐫𝐠𝐞𝐧𝐭 𝐯𝐬. 𝐂𝐨𝐧𝐯𝐞𝐫𝐠𝐞𝐧𝐭 𝐓𝐡𝐢𝐧𝐤𝐢𝐧𝐠...
𝐷𝑖𝑣𝑒𝑟𝑔𝑒𝑛𝑡 𝑇ℎ𝑖𝑛𝑘𝑖𝑛𝑔... Generating multiple ideas or solutions (think brainstorming. Miro might be your best friend).
𝐶𝑜𝑛𝑣𝑒𝑟𝑔𝑒𝑛𝑡 𝑇ℎ𝑖𝑛𝑘𝑖𝑛𝑔... Narrowing down those ideas to find the most viable (and coolest) one.

💡 𝐆𝐞𝐧𝐞𝐩𝐥𝐨𝐫𝐞 𝐌𝐨𝐝𝐞𝐥...
𝐺𝑒𝑛𝑒𝑟𝑎𝑡𝑒... Develop mental representations or potential solutions.
𝐸𝑥𝑝𝑙𝑜𝑟𝑒... Evaluate these solutions, refine them, and cycle through until you find a creative answer.

🔍 𝐁𝐕𝐒𝐑 𝐓𝐡𝐞𝐨𝐫𝐲 (𝐁𝐥𝐢𝐧𝐝 𝐕𝐚𝐫𝐢𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐞𝐥𝐞𝐜𝐭𝐢𝐯𝐞 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧)...
Generate ideas randomly, some are kept and refined based on their success or impact.

🌍 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐞 𝐓𝐡𝐞𝐨𝐫𝐲...
Creative individuals make unique connections between seemingly unrelated concepts, leading to novel ideas.

🎨 𝐂𝐨𝐧𝐜𝐞𝐩𝐭𝐮𝐚𝐥 𝐯𝐬. 𝐄𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐥 𝐂𝐫𝐞𝐚𝐭𝐨𝐫𝐬...
𝐶𝑜𝑛𝑐𝑒𝑝𝑡𝑢𝑎𝑙 𝐶𝑟𝑒𝑎𝑡𝑜𝑟𝑠... Start with a clear idea and seek the best way to execute it.
𝐸𝑥𝑝𝑒𝑟𝑖𝑚𝑒𝑛𝑡𝑎𝑙 𝐶𝑟𝑒𝑎𝑡𝑜𝑟𝑠... Refine their work through trial and error, continually improving their approach.

Now that is creativity GOLD DUST, these theories highlight the varied paths creativity can take, whether it’s a structured process or a series of MAD spontaneous connections. If we understand these models, we can better harness our creative potential in both marketing and beyond! YIPPEE!!🚀

12/08/2025

🌟 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐠𝐞𝐭 𝐦𝐨𝐫𝐞 𝐚𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! 🌟

In this super crowded marketplace, grabbing and holding attention is key to success. Here’s how you can strategically command attention in your campaigns...

🎯 𝑇𝑎𝑟𝑔𝑒𝑡 𝐸𝑚𝑜𝑡𝑖𝑜𝑛𝑠... Research shows that negative stimuli, like fear or threats, are more memorable and impactful. Be cautious - overuse can really BACKFIRE. Instead, pair fear with actionable solutions to drive effective engagement.

🍻 𝑁𝑜𝑣𝑒𝑙𝑡𝑦 𝑊𝑖𝑛𝑠... Unique elements in your product or message naturally draw attention. Just like a standout ingredient in a recipe, if you use novelty to make your offering will be way more memorable and irresistible.

🎨 𝑉𝑖𝑣𝑖𝑑 𝐼𝑚𝑎𝑔𝑒𝑟𝑦... Quirky characters and flashy visuals can grab attention, but don’t overdo it. Make sure these elements ✨ enhance, ✨ rather than distract from, your core message.

🔄 𝐶ℎ𝑎𝑛𝑔𝑒 𝑎𝑛𝑑 𝑀𝑜𝑣𝑒𝑚𝑒𝑛𝑡... Small shifts in visuals within your ads can keep viewers’ eyes on what matters most, subtly guiding their preferences without them even realising it.

📺 𝐴𝑡𝑡𝑒𝑛𝑡𝑖𝑜𝑛 𝑣𝑠. 𝑃𝑒𝑟𝑠𝑢𝑎𝑠𝑖𝑜𝑛... More scene changes in ads might catch the eye, but they can also dilute your message. Focus attention on a single, compelling feature for better persuasion.

Mastering attention is ‘bout more than just standing out - it’s about strategically guiding your audience to where you want them to focus, and ensuring they remember what matters most.

07/08/2025

Brands often think storytelling is about them. But the most compelling content puts the audience at the heart of the narrative.

We once helped a healthcare client re-edit their testimonial reel. The original version...? Heroic music, sweeping camera, talking heads.

It looked good. It felt… hmmm...distant.

So we reframed it. We showed the audience struggling with the same challenges. We let them feel seen before we introduced the brand.

That small change? An 11% boost in social engagement. Because people don’t want to watch someone else’s glossy story. They want to see themselves.

It's an insight we took from our work in the tv world - like this show Making Sparks - characters only work when they're relatable at a human level (even if they're not human themselves) - we need to see ourselves in them.

That goes for everything from a HBO prestige drama to a 2 min corporate comms update.

It needs to be relatable.

06/08/2025

🎬⚡ 𝐇𝐞𝐫𝐞’𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐠𝐨𝐭𝐭𝐚 𝐬𝐨𝐥𝐯𝐞 𝐲𝐨𝐮𝐫 𝐩𝐮𝐧𝐭𝐞𝐫’𝐬 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬...

🚀 Kicked off a project with an outdoor lifestyle brand, discovering mad new ways to showcase adventure, it’s all about the customer. In marketing, many companies focus wayyyy too much on solving external problems, what they don’t realise is that the real magic happens when you address your customers' internal struggles. It’s literally as simple as that.🌟

🎯𝑇𝑎𝑝 𝑖𝑛𝑡𝑜 𝑡ℎ𝑒 𝑝𝑜𝑤𝑒𝑟 𝑜𝑓 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑙 𝑝𝑟𝑜𝑏𝑙𝑒𝑚𝑠...𝑡ℎ𝑖𝑠 𝑖𝑠 ℎ𝑜𝑤...

1️⃣ 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐲 𝐭𝐡𝐞 𝐯𝐢𝐥𝐥𝐚𝐢𝐧... Every great story has a villain, and your brand’s narrative should too. Whether it’s a metaphorical villain like time-wasting distractions (spookkyyyy) or a literal one, like crap customer service, defining the antagonist gives your customers something to rally against...fumin’.

2️⃣ 𝐑𝐞𝐜𝐨𝐠𝐧𝐢𝐬𝐞 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬... Sure, your product solves an external issue - like a plumber fixing a leaky pipe. But don’t stop there. External problems are just the tip of the iceberg.

3️⃣ 𝐃𝐢𝐠 𝐝𝐞𝐞𝐩𝐞𝐫 𝐰𝐢𝐭𝐡 𝐢𝐧𝐭𝐞𝐫𝐧𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦𝐬... Pick apart and understand the frustration behind the problem. Is your customer embarrassed by their outdated home? Are they anxious about navigating complex tech? Address these internal struggles, and you’ll connect on a more profound level. Think Apple - where they turned intimidation by technology into a simple, user-friendly experience.

4️⃣ 𝐆𝐨 𝐁𝐈𝐆 𝐰𝐢𝐭𝐡 𝐚 𝐩𝐡𝐢𝐥𝐨𝐬𝐨𝐩𝐡𝐢𝐜𝐚𝐥 𝐩𝐫𝐨𝐛𝐥𝐞𝐦... Go beyond the product. Align your brand with a bigger cause. For example, Tesla don't just sell electric cars... They champion the fight against climate change. What larger narrative does your brand support? Think big.

5️⃣ 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞... Don’t overload your audience with too many villains or problems. Keep it clear, focused, and relatable.

📝 𝑆𝑚𝑎𝑠ℎ 𝑖𝑡 𝑤𝑖𝑡ℎ 𝑡ℎ𝑒𝑠𝑒 𝑎𝑐𝑡𝑖𝑜𝑛 𝑠𝑡𝑒𝑝𝑠...
- Define your customer’s internal struggle.
- Position your brand as the guide to overcoming this problem.
- Align with a larger, meaningful narrative.

Remember this, the deeper you connect with your customer's internal challenges, the more engaged they’ll be with ya brand. Make their story your story, and watch your brand loyalty hit that roof bebeh! 🚀

05/08/2025

💡 𝐇𝐞𝐫𝐞’𝐬 𝐬𝐨𝐦𝐞 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐭𝐚𝐜𝐭𝐢𝐜𝐬 𝐰𝐡𝐢𝐜𝐡 𝐡𝐚𝐯𝐞 𝐫𝐞𝐚𝐥𝐥𝐲 𝐡𝐞𝐥𝐩𝐞𝐝 𝐮𝐬!💡

Pricing isn’t easy. Get it wrong, and you could be leaving money on the table. We read up on a whole bunch of pricing strategy to find some key insights on how to avoid common pricing mistakes and drive profit growth.

𝐻𝑒𝑟𝑒’𝑠 𝑤ℎ𝑎𝑡 𝑤𝑒 𝑓𝑜𝑢𝑛𝑑 𝑤ℎ𝑖𝑐ℎ 𝑦𝑜𝑢 𝑚𝑖𝑔ℎ𝑡 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑘𝑛𝑜𝑤...

1️⃣ 𝐒𝐭𝐨𝐩 𝐑𝐞𝐥𝐲𝐢𝐧𝐠 𝐨𝐧 𝐂𝐨𝐬𝐭-𝐏𝐥𝐮𝐬 𝐏𝐫𝐢𝐜𝐢𝐧𝐠... Your customers don't care about your costs. They care about the value you deliver. Instead of slapping a margin on top of your costs, focus on value-based pricing. 📈 𝑇𝑖𝑝... Regularly revisit and adjust your pricing based on market conditions, customer segments, and competitors.

2️⃣ 𝐓𝐞𝐬𝐭 𝐁𝐞𝐟𝐨𝐫𝐞 𝐘𝐨𝐮 𝐋𝐞𝐚𝐩... Don't just assume lowering prices will increase sales. A famous study showed that increasing the price of wine from £4.99 to £9.99 actually increased sales. Testing your pricing strategy is vital. 🧪 𝑇𝑖𝑝... Use A/B testing to control variables and accurately measure the impact of pricing changes.

3️⃣ 𝐀𝐯𝐨𝐢𝐝 𝐁𝐥𝐢𝐧𝐝𝐥𝐲 𝐅𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 “𝐍𝐮𝐝𝐠𝐞𝐬”... Psychological pricing tactics like .99 endings or decoy pricing can work, but they shouldn't replace solid pricing research. 👀𝑇𝑖𝑝... First, understand your customers and segments. Then, apply nudges as a layer on top of a well-researched pricing strategy.

4️⃣ 𝐋𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐒𝐚𝐚𝐒 𝐒𝐮𝐜𝐜𝐞𝐬𝐬... The SaaS industry transformed itself by switching to subscription models, proving that changing how you monetise can revolutionise your business. 💻 𝑇𝑖𝑝... Explore creative pricing models that align with customer behaviour and market trends - don’t just stick to tradition.

5️⃣ 𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐘𝐨𝐮𝐫 𝐓𝐞𝐬𝐭𝐬... Without a control group, you won’t know if a pricing change really worked. 🧠 𝑇𝑖𝑝... Set up controlled pricing experiments to ensure the results are valid and actionable.

🚫 𝐖𝐨𝐫𝐬𝐭 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐄𝐱𝐚𝐦𝐩𝐥𝐞... Subscription models don’t work for everything. Charging a subscription for textbooks? Not a good idea. 🎓

𝑇𝑒𝑠𝑡, 𝑎𝑑𝑎𝑝𝑡, 𝑎𝑛𝑑 𝑖𝑛𝑛𝑜𝑣𝑎𝑡𝑒. Effective pricing is as much about creativity as it is about numbers. Don’t just set it and forget it - make pricing a continuous, data-driven process.

01/08/2025

Okay urm... WTF did I just watch LOL! So weird but I couldn’t take my eyes off it HAHA. Great piece of marketing if you ask us!!

31/07/2025

🎬 Mud. Dirt tracks. Skidding wheels.

Usually, that’s a recipe for a proper total mess.

Not when you’ve got Road Angel’s Ceramic Shampoo.

We put it to the ultimate test...

Wild rally-style driving.

Mud everywhere.

Car comes home looking spotless.

It’s like car paint gotta secret weapon.

And we had the mud-stained boots to prove it. Yeah mate!

30/07/2025

🎬⚡𝐓𝐡𝐞𝐬𝐞 𝐛𝐫𝐚𝐧𝐝 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐢𝐩𝐬 𝐡𝐚𝐯𝐞 𝐡𝐞𝐥𝐩𝐞𝐝 𝐮𝐬 𝐧𝐨 𝐞𝐧𝐝!

Just wrapped a big day of filming! It’s time to give Storr’s Science of Storytelling a well-deserved re-read, here’s an interesting insight...

In 587 BC, a group of exiled Judeans faced a critical challenge... preserving their identity in a foreign land. Their solution, you better believe it, was storytelling. 📝

𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑎𝑛 ℎ𝑎𝑟𝑛𝑒𝑠𝑠 𝑡ℎ𝑒 𝑠𝑎𝑚𝑒 𝑝𝑜𝑤𝑒𝑟 𝑖𝑛 𝑦𝑜𝑢𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔...

🔗 𝐔𝐧𝐢𝐭𝐞 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞
Just like the Judeans who used their stories to maintain a sense of identity and purpose, your brand’s narrative can galvanise your audience. Create a story that CHIMES with your customers’ values, making them feel part of something bigger.

💡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐓𝐢𝐩...
Craft a brand story that embodies your company’s mission. Whether it’s sustainability, innovation, or community, let your story reflect what you stand for. This creates a psychological boundary that sets you apart from competitors.

📚 𝐸𝑥𝑎𝑚𝑝𝑙𝑒...
Think of Patagonia’s brand story. Their commitment to the environment aint just marketing-it’s a narrative which resonates big style with their audience, making them loyal advocates.

🔥 𝐔𝐬𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 𝐭𝐨 𝐄𝐝𝐮𝐜𝐚𝐭𝐞 𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞
Stories aint just for entertainment - they’re powerful tools for teaching and enforcing values. By sharing stories that highlight desired behaviours, you can subtly guide your audience toward the actions you want them to take. We, humans, really are that simple!

📈 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐬𝐢𝐠𝐡𝐭
Use customer success stories to showcase how your product or service solves problems. These stories act as a form of social proof, encouraging others to follow suit.

🎭 𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐇𝐞𝐫𝐨𝐢𝐜 𝐍𝐚𝐫𝐫𝐚𝐭𝐢𝐯𝐞
Just as the Judeans saw themselves as the chosen people with a rightful destiny, your brand can position itself as the hero in your industry. But remember, true heroes earn their status by embodying the values of the tribe.

🚀 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲...
Your brand’s story is MUCH more than just words - it’s a strategic tool that can unite your audience, elevate your status, and drive action. Make. It. Count. Simply Thrilled, OUT.

29/07/2025

📊 𝐒𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐛𝐞 𝐮𝐬𝐢𝐧𝐠 𝐟𝐨𝐫𝐦𝐮𝐥𝐚𝐬 𝐨𝐫 𝐢𝐧𝐭𝐮𝐢𝐭𝐢𝐨𝐧 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?! 🤔

We often trust our gut feelings when making decisions (yes, even in marketing). Having said this however, is intuition always the best guide? Let’s dive into why simple formulas might just outperform even the most seasoned experts.

🔍 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐒𝐢𝐦𝐩𝐥𝐢𝐜𝐢𝐭𝐲... Research shows that simple statistical formulas often predict outcomes better than human judgment. Whether it’s predicting customer behaviour, campaign success, or even hiring decisions, algorithms frequently outperform intuition. This is because they’re consistent and immune to biases that can cloud our judgment.

📈 𝐂𝐚𝐬𝐞 𝐢𝐧 𝐏𝐨𝐢𝐧𝐭... In various fields - from predicting the success of new businesses to evaluating the potential of marketing campaigns-formulas using basic, objective data have proven more accurate than expert opinions. Even in wine tasting, a simple formula based on weather conditions has outperformed world-renowned sommeliers in predicting the future value of fine wines.

💡 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐚𝐥 𝐀𝐝𝐯𝐢𝐜𝐞 𝐟𝐨𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬...

𝐼𝑑𝑒𝑛𝑡𝑖𝑓𝑦 𝐾𝑒𝑦 𝑀𝑒𝑡𝑟𝑖𝑐𝑠... Choose a few critical factors that influence success, such as past campaign performance, audience engagement, or conversion rates.

𝐶𝑟𝑒𝑎𝑡𝑒 𝑎 𝑆𝑐𝑜𝑟𝑖𝑛𝑔 𝑆𝑦𝑠𝑡𝑒𝑚... Develop a simple formula to score each factor. This could be as easy as ranking them on a 1-5 scale.

𝑆𝑡𝑖𝑐𝑘 𝑡𝑜 𝑡ℎ𝑒 𝐹𝑜𝑟𝑚𝑢𝑙𝑎... Use the formula to guide your decisions. Resist the urge to let gut feelings override the objective scores.

🚀 𝐖𝐡𝐲 𝐈𝐭 𝐖𝐨𝐫𝐤𝐬... Formulas reduce inconsistency and help you focus on what truly matters. While intuition has its place, combining it with structured decision-making leads to better outcomes.

In a world where data drives decisions, make sure your marketing strategies are grounded in evidence, not just instinct!! 📊✨

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