Simply Thrilled

Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, com

munications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

26/11/2025

This is what creativity looks like when it’s on its feet.

Trying… Tweaking... Taping stuff to the wall…

Not fancy. But, yeah, effective.

Here's to gettin' to do s**t we love every day.

25/11/2025

A fascinating abstract film pushing the boundaries of material exploration and the medium itself. Everything from the set design to the camera work to the lighting it is all stunning! Slightly unsettling yet also oddly tranquil(?) and satisfying. A strange but beautiful piece. This would make such an interesting concept for a perfume ad for reals!

25/11/2025

💡 𝐇𝐞𝐫𝐞’𝐬 𝐬𝐨𝐦𝐞 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐰𝐞’𝐯𝐞 𝐛𝐞𝐞𝐧 𝐭𝐫𝐲𝐢𝐧𝐠 𝐨𝐮𝐭... 💡

Small tweaks to pricing can significantly impact sales.... have little look at these key insights from behavioural research, which we’ve been putting into use, and they might well help you optimise your pricing strategy...

💸 𝐃𝐢𝐭𝐜𝐡 𝐭𝐡𝐞 £££ 𝐒𝐢𝐠𝐧𝐬... Research shows that menus without pound signs increase spending by up to 6%. This is simple, pound signs remind people they’re spending money, making them more cautious. Try removing currency symbols in your pricing to subtly encourage higher spending. We thought this was just a hipster thing but turns out not!

🔢 𝐂𝐡𝐚𝐫𝐦 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 𝐒𝐭𝐢𝐥𝐥 𝐖𝐨𝐫𝐤𝐬... Ending prices in .99 isn't just old news. Studies show that prices ending in .99 are perceived as better value and can boost conversion rates by up to 51%. Don’t abandon this tactic just yet - it’s still a winner!

🍷 𝐑𝐞𝐝𝐮𝐜𝐞 𝐑𝐢𝐬𝐤 𝐨𝐧 𝐇𝐢𝐠𝐡-𝐕𝐚𝐥𝐮𝐞 𝐈𝐭𝐞𝐦𝐬... When selling high-ticket products, reduce perceived risk. For instance, in restaurants, offering wine samples or tasting portions helps customers feel more confident about their purchase. This approach can easily be adapted to other high-value items by offering trials or flexible payment options.

📝 𝐎𝐫𝐝𝐞𝐫 𝐌𝐚𝐭𝐭𝐞𝐫𝐬... Position your most profitable or popular items at the start and end of your menu. Consumers remember the first and last things they see, so make sure your prime offerings are placed where they’ll be most noticed.

💳 𝐂𝐚𝐫𝐝 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬 𝐄𝐧𝐜𝐨𝐮𝐫𝐚𝐠𝐞 𝐇𝐢𝐠𝐡𝐞𝐫 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠... People tend to spend more when paying by card rather than cash. Make sure you offer card payments - it could increase your sales significantly.

These simple, research-backed strategies can lead to noticeable improvements in your sales. 𝑇𝑟𝑦 𝑡ℎ𝑒𝑚 𝑜𝑢𝑡 𝑎𝑛𝑑 𝑠𝑒𝑒 𝑡ℎ𝑒 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑐𝑒 𝑡ℎ𝑒𝑦 𝑚𝑎𝑘𝑒!

24/11/2025

3 questions which sharpen your brief

Before we roll a camera like on this cool promo for electric scooters, we ask our clients three things:

Who are you trying to reach?
What do you want them to feel or do?
Where are they when they see this?

We once pivoted a whole creative concept because the audience wasn’t on Instagram - they were commuting on LinkedIn at 7:30 a.m.

That insight saved the campaign.

A strong brief isn’t about telling us what to film – it’s about defining what needs to happen.

24/11/2025

🚀 𝐇𝐞𝐫𝐞’𝐬 𝐬𝐨𝐦𝐞 𝐢𝐧𝐬𝐩𝐨 𝐨𝐧 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐫𝐚𝐟𝐭 𝐛𝐞𝐭𝐭𝐞𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐟𝐨𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠... 🚀

We’ve been experimenting with sound design for a teacher's union video, really setting the right tone!! In other news, let’s talk marketinggg...

Your unique experiences are your GREATEST assets in storytelling. Here’s how to uncover the stories that will hit home hard with your audience (thank us later!)...

🔍 𝐒𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭𝐬 𝐰𝐡𝐢𝐜𝐡 𝐦𝐚𝐭𝐭𝐞𝐫 - Think back to life’s pivotal moments-those experiences that shaped who you are today. Was there a time you felt completely yourself or finally realised who you wanted to become, those lightbulb moments!? Those are the seeds of powerful stories. How fun!

🖼️ 𝐏𝐢𝐜𝐭𝐮𝐫𝐞 𝐲𝐨𝐮𝐫 𝐥𝐢𝐟𝐞 𝐚𝐬 𝐚 𝐩𝐡𝐨𝐭𝐨 𝐚𝐥𝐛𝐮𝐦 - Imagine flipping through a scrapbook of your life (awww). What memories stand out? A family holiday, a first concert, or even an lil awkward moment (try not to cringe, challenge haha). These snapshots can help you unearth RICH, relatable stories.

🎭 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐚 𝐬𝐢𝐧𝐠𝐥𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 - Avoid the temptation to cram your whole life into one story. Zoom in on a single, significant moment. What did you see, hear, or feel? Let your audience experience that moment with you.

💥 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭𝐬 - Look for the times when something shifted-when a decision changed everything. Did you take a different path, make a bold choice, or break a habit? These turning points are the beating heart of your story.

😅 𝐄𝐦𝐛𝐫𝐚𝐜𝐞 𝐯𝐮𝐥𝐧𝐞𝐫𝐚𝐛𝐢𝐥𝐢𝐭𝐲 - Don’t shy away from mistakes or embarrassing moments-they make you human and relatable. Sharing your missteps can turn them into the stories everyone wants to hear. It’s human!

Remember homies, the best stories are personal, detailed, and authentic. Dig deep, and you’ll find pure gold. ✨ Have fun!!

23/11/2025

That final cut feeling: clean, slick, unstoppable 🐶⚡🧽

23/11/2025

📣 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐲𝐨𝐮 𝐠𝐨𝐭𝐭𝐚 𝐤𝐞𝐞𝐩 𝐢𝐭 𝐬𝐡𝐨𝐫𝐭 ‘𝐧’ 𝐬𝐰𝐞𝐞𝐭 𝐰𝐢𝐭𝐡 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! 📣

Soooooo, in the midst of WWII, Winston Churchill sent a memo to his cabinet titled "Brevity." He insisted on nippy communication to save time and sharpen thinking. Fast forward to today, and research backs his hunch... less is often more for reals.

📣📣 𝐴𝑛𝑑 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟𝑠!! 𝑇ℎ𝑖𝑠 𝑖𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑎𝑝𝑝𝑙𝑦 𝑡ℎ𝑖𝑠...

✂️ 𝐂𝐮𝐭 𝐭𝐡𝐞 𝐅𝐥𝐮𝐟𝐟... A study asked participants to summarize a text. 83% added words, believing it improved clarity. In reality, adding words makes messages less effective.

📧 𝐒𝐡𝐨𝐫𝐭 𝐄𝐦𝐚𝐢𝐥𝐬 𝐖𝐢𝐧... A test on 7000 school board members found that a concise 49-word email doubled response rates compared to a wordier 127-word version. More words = less action.

📰 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭... When journalists halved the length of a newsletter from 566 to 275 words, engagement doubled. Keeping it short retains attention and drives clicks.

🔗 𝐋𝐢𝐦𝐢𝐭 𝐎𝐩𝐭𝐢𝐨𝐧𝐬... Reducing the number of links in an email increased clicks by 50%. More choices can overwhelm - simplify the ask.

🌱 𝐅𝐞𝐰𝐞𝐫 𝐈𝐝𝐞𝐚𝐬 = 𝐌𝐨𝐫𝐞 𝐀𝐜𝐭𝐢𝐨𝐧... A climate change study found that offering fewer suggestions led to higher up-take. Less is truly more when it comes to driving action buddy!

📈 𝐁𝐫𝐞𝐯𝐢𝐭𝐲 = 𝐑𝐞𝐬𝐮𝐥𝐭𝐬... Whether it's an email, a text, or a marketing campaign, cutting down on words, ideas, and requests will make your message more powerful and effective.

Remember, the next time you write... fewer words, fewer ideas, fewer requests = ✨ 𝑚𝑜𝑟𝑒 𝑖𝑚𝑝𝑎𝑐𝑡. ✨

22/11/2025

🎬⚡𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐛𝐫𝐞𝐚𝐤 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐧𝐨𝐢𝐬𝐞...

So, we’re currently designing concepts for a drink driving awareness ad. Audience attention and engagement is the most important aspect, and this is especially true with PSAs. It’s a message for the audience - not to sell but to warn them, to educate them, to encourage them to take action - so how do you snap the audience out of autopilot and make them properly engage? 🧠😵‍💫

What’s the key to breaking through the noise? SURPRISEEEE! (The key is... surprise...) 👻

👩‍✈✈ 𝐄𝐱𝐚𝐦𝐩𝐥𝐞... An Air Hostess added a comedic touch to the safety tutorial, catching everyone's attention. Instead of droning on about seatbelts and losing the audience, she cracked a joke, “There might be fifty ways to leave your lover, but only six ways to leave this aircraft.” 🤣 Yep, and the result? Passengers who usually zone out and ignore safety instructions were suddenly engaged... the audience even clapped👏 NEVER rule out the unexpected!

𝐻𝑒𝑟𝑒’𝑠 ℎ𝑜𝑤 𝑦𝑜𝑢 𝑐𝑎𝑛 𝑢𝑠𝑒 𝑡ℎ𝑖𝑠 𝑖𝑛 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔...

⛓️‍💥 𝐁𝐫𝐞𝐚𝐤 𝐭𝐡𝐞 𝐏𝐚𝐭𝐭𝐞𝐫𝐧... People quickly tune out repetitive or predictable messages, boringgg (let’s be fr, we’re probably all guilty of this too) Think about car ads - they’re all the same until, suddenly, one ends with a crash and a message to “Buckle up... Always.” 🫢😨

Shocking? Yes. Effective? FOR SURE.

It’s all about smashing up the pattern and making your audience stop and think. Snap your audience's brains out of autopilot! These tips are from Chip ‘n’ Dan Heath’s great book ‘Made to Stick’ 🤔🤯

👔🪢 𝐓𝐢𝐞 𝐭𝐡𝐞 𝐬𝐮𝐫𝐩𝐫𝐢𝐬𝐞 𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐫𝐞 𝐦𝐞𝐬𝐬𝐚𝐠𝐞... Make sure your surprise isn’t a gimmick (a gimmick does sometimes work, it's not a guarantee). The surprise needs to reinforce your core message. Otherwise, it’s like a joke with no punchline. The car crash ad wasn’t just surprising... 🔨 it hammered home the importance of seatbelt safety in a way no ordinary ad could. Need we say moreeee?

💡 𝐓𝐢𝐩... Next time you’re crafting a campaign, ask yourself, “What’s unexpected about this message?” Find the twist that makes people stop, think, and remember. 🌀🥨

🔮🧐For real, don’t just tell a straight story - make it unforgettable. Your audience will be gripped = success.

22/11/2025

🌟 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐡𝐞 𝐏𝐫𝐚𝐭𝐟𝐚𝐥𝐥 𝐄𝐟𝐟𝐞𝐜𝐭 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! 🌟

In marketing, we’re all taught to highlight the positives, right? But what if embracing your product’s flaws could actually work better?

🔄 𝐓𝐡𝐞 𝐏𝐫𝐚𝐭𝐟𝐚𝐥𝐥 𝐄𝐟𝐟𝐞𝐜𝐭
Psychology tells us that admitting a weakness can make us more likable. It’s called the Pratfall Effect, and it applies to brands too. Buckley’s cough syrup famously used “It tastes awful. And it works.” to win over consumers, and it’s been a successful slogan for 40 years!

🍪 𝐈𝐦𝐩𝐞𝐫𝐟𝐞𝐜𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐒𝐞𝐥𝐥
A study showed that people preferred a cookie with a rough edge over a perfect one by 66%. Imperfections can actually make your product more appealing.

📝 𝐀𝐝𝐦𝐢𝐭 𝐌𝐢𝐬𝐭𝐚𝐤𝐞𝐬 - 𝐀𝐧𝐝 𝐖𝐢𝐧
This has been tested by sending out emails with broken links, when it was followed up with a corrected link, those who received the mistake email were 125% more likely to sign up for the product! Imperfection catches attention (you can probably see this in your daily life too).

🚫 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐀𝐝𝐬 𝐖𝐨𝐫𝐤
Dating app Bumble ran ads saying that users *shouldn’t* sign up to their app. Sometimes, telling people what’s wrong with your product can be the most effective strategy.

🛠 𝐀𝐩𝐩𝐥𝐲 𝐈𝐭 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝
Instead of just boasting about your product, try highlighting a ✨ 𝑓𝑙𝑎𝑤 ✨. It might just make your brand more relatable, memorable, and trustworthy.

(now your attention has been brought to it, you might be able to identify when brands do this).

Next time you’re creating a campaign, 𝑗𝑢𝑠𝑡 𝑙𝑒𝑡 𝑦𝑜𝑢𝑟 𝑔𝑢𝑎𝑟𝑑 𝑑𝑜𝑤𝑛. A little honesty - especially about your imperfections - might just set you apart. We’ve started doing this at Simply Thrilled by posting a list entitled ‘8 times we messed up, hard’ on social media!

21/11/2025

Now, THIS is how drop a message so it lands HARD! And, hell, this is how you tell a story all told. The set up feels like it’s going to be yet another VICE style surf profile piece, but just you wait for that twist to land mate! An utterly refreshing way to approach the topic and to spark meaningful conversations. A job well done.

21/11/2025

Client watching the first draft like 👀👀 🦌

20/11/2025

It was so so cool to create this new media content starring Merveille Lukeba (Skins, Riviera) and Jon Campling (Harry Potter, Final Fantasy, The Northman)

Here's what we learnt:

Let the viewer finish the sentence

Don’t spell everything out.

Show a door closing. Let them guess what happened next. Emotion and engagement often come from what’s implied, not explained.

📌 Tip: In a short edit, mystery creates momentum.

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