Simply Thrilled

Simply Thrilled Baby, we full o’ fresh ideas & we always shoot to thrill. Multi-Platinum Award-Winning video production agency. Moving pictures, moving stories, moving people.

You might’ve spotted our work on the BBC, ITV, or a Guardian article - Since 2017. Across film, tv, marketing and communications. Working with a BAFTA winning actor to help the NHS communicate better, bringing meditation to the chaos of Download Festival, creating a reality show about crocheting, or helping the young poet Laureate promote a secret library…

Whatever we do: film, tv, marketing, com

munications, it’s less about the format and platform than it is about fresh ideas, deft storytelling and handcrafted execution. As well as working with some friendly people along the way. Perhaps one of those people is you?

16/06/2026

🚀 𝐄𝐄𝐄𝐄𝐄𝐊! 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐟𝐨𝐜𝐮𝐬𝐢𝐧𝐠 𝐨𝐧 𝐭𝐡𝐞 𝐰𝐫𝐨𝐧𝐠 𝐭𝐡𝐢𝐧𝐠 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠?!

Yikes! Many marketers believe they need to change consumer attitudes before they can influence behaviour. Have we been going about it the wrong way??🤔

Studies suggest it's often more effective to change behaviour first-attitudes can follow later. 𝐓𝐚𝐤𝐞 𝐚 𝐥𝐨𝐨𝐤 👀 at how you can apply this insight...

🍕 𝐏𝐢𝐳𝐳𝐚 𝐓𝐨𝐩𝐩𝐢𝐧𝐠𝐬 & 𝐋𝐮𝐱𝐮𝐫𝐲 𝐂𝐚𝐫𝐬... Research shows that when asked to subtract from a fully-loaded pizza or a luxury car, consumers add more toppings and features than when asked to add to a base model. This simple shift in the default can drive higher sales.

💡 𝐍𝐮𝐝𝐠𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫, 𝐍𝐨𝐭 𝐀𝐭𝐭𝐢𝐭𝐮𝐝𝐞𝐬... The UK's "Five-a-Day" campaign quadrupled the number of people who believed in eating 5 portions of fruit and veg daily, but actual consumption didn't budge. Sometimes, changing attitudes won’t change behaviour - so focus on nudging the behaviour instead.

🧠 𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐃𝐞𝐟𝐚𝐮𝐥𝐭𝐬... Countries with an opt-out system for organ donation (like France) have a 100% consent rate, compared to just 17% in the UK’s opt-in system. Changing the default option can lead to dramatic shifts in behaviour.

📺 𝐌𝐞𝐧𝐭𝐚𝐥 𝐀𝐯𝐚𝐢𝐥𝐚𝐛𝐢𝐥𝐢𝐭𝐲 > 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬... Brands like Compare the Market dominate by creating strong mental availability. When people think “insurance,” they immediately think of the meerkat. Ensure your brand is the first to come to mind in relevant situations.

🔑 𝐓𝐡𝐞 𝐤𝐞𝐲? Don’t just aim to change attitudes - create small nudges that shift consumer behaviour, and the attitudes will follow all the wayyyyyy!

15/06/2026

When emotion outperforms education

This one time, we made a video for a client in the tech space. Their initial script was full of specs, benefits, and clever acronyms.

Useful? Yeah. Memorable? Naaaaah mate!

So we asked: what problem does this solve? ...And how does it feel to have that problem?

That gave us our emotional hook. The new edit started with a relatable moment - a frustrated user - and only then introduced the product.

Engagement nearly doubled.

Videos aren’t the place to list every feature - you gotta website or brochure for that.

Videos are the place to make someone care.

It's an insight we took from our work in the film and tv world - like this 7-part supernatural thriller series.

The essence of story can be boiled down to: someone has a problem, they try and solve that problem - and they experience change along the way.

You can run this idea from tales around a campfire millennia ago, all the way to the latest Marvel flick.

And tapping into this primitive instinct always works wonders.

15/06/2026

Here's some tips we've found to make our stories stick!

Been piecing together clips for a feature on a start-up's journey recently, which got me thinking about why some stories stay with you and others disappear from memory about five minutes later.

Brand storytelling doesn't have to be complicated. Most of the time, it's about getting a few fundamentals right...

1 - Know Your Audience

Before you tell a story, understand who it's for.

What are they trying to achieve?

What are they worried about?

What motivates them?

The best stories connect with things people already care about, whether that's trust, security, ambition, belonging, or something else entirely.

2 - Set a Goal

Every story should have a purpose.

Are you trying to build trust?

Drive sales?

Inspire action?

If you don't know where the story is going, there's a good chance your audience won't either.

3 - Create a Challenge

Every good story needs a bit of tension.

Not because people enjoy problems, but because challenges give people a reason to care about what happens next.

Without a challenge, there's no journey.

4 - Pick a Relatable Hero

One of the biggest storytelling mistakes is making the brand the hero.

Usually, the customer is the hero.

Your brand is simply helping them overcome a challenge and get where they want to go.

That's often a much more engaging story.

5 - Wrap It Up

Don't leave people wondering what the point was.

Show the outcome.

Show the lesson.

Show what changed.

A strong ending helps people remember what came before it.

Pro Tip...

Stories evolve as audiences evolve.

Some of the best ideas don't come from brainstorming sessions, fancy frameworks, or staring at a blank document.

They come from listening.

Listening to customers.

Listening to challenges.

Listening to the language people naturally use.

Because at the end of the day, people rarely remember every detail.

They remember how the story made them feel.

And that's usually what makes it stick.

14/06/2026

When even the props start pitching ideas ☕🎬

14/06/2026

🚨 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐭𝐨𝐨 𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭 𝐨𝐧 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 🚨

In 2016, Trinity Mirror launched a new newspaper based on thorough market research. 𝑇ℎ𝑒 𝑟𝑒𝑠𝑢𝑙𝑡𝑠 𝑤𝑒𝑟𝑒 𝑝𝑟𝑜𝑚𝑖𝑠𝑖𝑛𝑔 - readers claimed they wanted a politically neutral, quick-read newspaper. But just three months later, the paper folded, losing £1 million. What went wrong?

Consumers don’t always do what they say they’ll do. And traditional marketing models like 𝐴𝐼𝐷𝐴 (𝐴𝑤𝑎𝑟𝑒𝑛𝑒𝑠𝑠, 𝐼𝑛𝑡𝑒𝑟𝑒𝑠𝑡, 𝐷𝑒𝑠𝑖𝑟𝑒, 𝐴𝑐𝑡𝑖𝑜𝑛) assume a rational decision-making process. But real consumer behaviour is far from logical.

𝐼𝑓 𝑦𝑜𝑢 𝑤𝑎𝑛𝑡 𝑡𝑜 𝑎𝑣𝑜𝑖𝑑 𝑐𝑜𝑠𝑡𝑙𝑦 𝑚𝑖𝑠ℎ𝑎𝑝𝑠, 𝑟𝑒𝑎𝑑 𝑜𝑛...

🔍 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫𝐚𝐥 𝐁𝐢𝐚𝐬𝐞𝐬... The AIDA model assumes consumers think through decisions. But research shows most decisions are driven by instinct, not logic. For instance, KFC tested 100+ variations of an ad and found that adding a simple scarcity message ("limited to 4 per customer") drove the most sales.

🎯 𝐓𝐚𝐫𝐠𝐞𝐭 𝐋𝐢𝐠𝐡𝐭 𝐔𝐬𝐞𝐫𝐬... Research highlights that light users - those who buy your product a few times a year - are key to growth. For Coca-Cola, encouraging these occasional buyers to purchase just one more can per year would significantly impact revenue.

🧠 𝐎𝐛𝐬𝐞𝐫𝐯𝐞 𝐁𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫, 𝐃𝐨𝐧’𝐭 𝐉𝐮𝐬𝐭 𝐀𝐬𝐤... Consumers can’t always articulate why they make decisions. Instead of relying solely on what people say, observe what they do. This can reveal insights that traditional market research misses.

💡𝐓𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐢𝐬 𝐍𝐎𝐖... Modern marketing needs to blend behavioural science with data-driven insights. So yeah, stop relying on outdated models and focus on real consumer behaviour to drive growth.

13/06/2026

Are you falling for these common marketing mistakes?!

Just been discussing long-term video strategy with the marcomms team at a housing group. Exciting growth ahead for sure :-)

Marketing can be a bit of a minefield. Most mistakes aren't dramatic. They're usually small things that seem harmless at the time but quietly chip away at results.

Here are a few worth watching out for...

1 - Assuming You Know Your Customers

Assumptions can get expensive, fast.

What customers wanted last year might not be what they want today.

Use surveys, conversations, social listening, and feedback wherever you can.

Don't guess. Ask.

2 - Ignoring Customer Complaints

Unhappy customers tend to have very loud voices.

Particularly online.

Responding quickly, openly, and professionally won't just help solve the problem. It shows everyone else you're paying attention too.

3 - Faking Popularity

Buying followers, engagement, or reviews might look tempting.

But people are surprisingly good at spotting things that don't feel genuine.

Trust takes ages to build and about five minutes to lose.

4 - Using Dirty Data

Nothing says "we don't really know you" quite like sending a new customer offer to your most loyal customer.

Keep your CRM tidy.

Future-you will thank present-you.

5 - Competing on Price Alone

Discounts can be useful.

Building an entire strategy around them is usually a bit risky.

If customers only buy when you're the cheapest, someone else can always be cheaper.

Focus on value as well as price.

6 - Ignoring Emotional Drivers

People like to think they make purely rational decisions.

They don't.

Trust, confidence, belonging, excitement, security... these things matter far more than many marketers realise.

7 - Forgetting to Edit

Typos happen.

We've all done it.

But sloppy errors can distract from an otherwise brilliant message and make a brand look less professional than it deserves.

A second pair of eyes is often worth its weight in gold.

8 - Overpromising and Underdelivering

It's much better to pleasantly surprise customers than disappoint them.

Big promises are exciting.

Keeping them is the important bit.

9 - Treating Customers Impersonally

People want to feel like people.

Not entries in a spreadsheet.

Personalisation doesn't have to be complicated. Sometimes it's simply remembering that there's a human being on the other side of the screen.

10 - Blaming the Customer

The customer isn't always right.

Anyone who's worked in customer service knows that :-)

But they should feel heard and respected.

How you handle complaints often says more about your brand than the complaint itself.

Most marketing mistakes aren't difficult to avoid.

They just require a bit of thought, a bit of empathy, and occasionally asking yourself, "Would I like this if I were the customer?"

Usually, that's a pretty good place to start.

13/06/2026

🛠️ 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐝𝐨 𝐛𝐞𝐭𝐭𝐞𝐫 𝐨𝐟𝐟𝐞𝐫𝐬 𝐢𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠... 🛠️

Creating an offer that’s impossible to refuse doesn’t always mean improving incentives. Sometimes, it's about tweaking the psychology behind your offers. 𝑇ℎ𝑖𝑠 𝑖𝑠 ℎ𝑜𝑤...

🎯 𝟏. 𝐔𝐬𝐞 𝐄𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐖𝐚𝐫𝐫𝐚𝐧𝐭𝐢𝐞𝐬... Offering a long warranty can drastically boost purchase intent. For example, a 10-year warranty on a hoodie made buyers 34.8% more likely to purchase. 🛍️ This works because of loss aversion - customers fear losing more than they value gains.

🎯 𝟐. 𝐅𝐫𝐚𝐦𝐞 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐂𝐨𝐫𝐫𝐞𝐜𝐭𝐥𝐲... Always state the restriction first, then the offer. For instance, "Spend £200 and get £40 off" is more persuasive than "Get £40 off by spending £200." 🛒 This approach makes the offer feel like a reward.

🎯 𝟑. 𝐀𝐮𝐭𝐨-𝐄𝐧𝐫𝐨𝐥𝐥 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐢𝐧 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬... Instead of waiting for customers to sign up, auto-enroll them. A study showed a 29.5% increase in lifetime value over five years with auto-enrollment. 📈 This builds a connection and keeps them coming back.

🎯 𝟒. 𝐎𝐟𝐟𝐞𝐫 𝐅𝐫𝐞𝐞 𝐆𝐢𝐟𝐭𝐬 𝐢𝐧 𝐁𝐮𝐧𝐝𝐥𝐞𝐬... When selling a bundle, frame one product as a free gift. For example, "Buy fabric softener for £20 and get detergent free" increased sales by 78%. 🎁 The word "free" has a powerful psychological pull.

🎯 𝟓. 𝐔𝐬𝐞 𝐇𝐚𝐧𝐝𝐰𝐫𝐢𝐭𝐭𝐞𝐧 𝐍𝐨𝐭𝐞𝐬... Including a handwritten note, or even a scan of one (to really save time), can DOUBLE future sales. It adds a personal touch that resonates deeply with customers. ✍️

🎯 𝟔. 𝐉𝐮𝐬𝐭𝐢𝐟𝐲 𝐚𝐧𝐝 𝐒𝐡𝐨𝐫𝐭𝐞𝐧 𝐓𝐢𝐦𝐞-𝐋𝐢𝐦𝐢𝐭𝐞𝐝 𝐎𝐟𝐟𝐞𝐫𝐬... Online time-limited offers work best when justified (e.g., spring sale) and kept short (24 hours max). 🕒 It’s crucial to provide a reason for the urgency to overcome scepticism.

These scientifically-backed tweaks can make your offers not just attractive, but irresistible. Try 'em out and see the difference! 🚀

12/06/2026

This shows off, but in the best way... with ABSOLUTELY INSANE SFX *chef's kiss*. This campaign is a shining, SHINING example of how to use creative storytelling to not just inform, but - yep - hit you squarely in the senses. Big stuff!

12/06/2026

Inspiration can come from anywhere, even a pair of hoovers 🧹🎬⚡

11/06/2026

𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐝𝐨 𝐲𝐨𝐮 𝐥𝐨𝐯𝐞 𝐍𝐨𝐭𝐭𝐢𝐧𝐠𝐡𝐚𝐦?

Born and bred in Nottingham, this project was a dream come true. After a crazy competitive pitch (which we’re still buzzing about winning) Visit Nottingham handed us the keys to create a TV ad for the city we love.

🏙️ We didn’t just want to tick them landmarks off - we wanted to bottle the soul of the place.
🎤 Step up Jah Digga. We’ve worked with him before and he smashed it again here, writing and performing an original spoken word piece which became the heartbeat of the film.
There was just one tiny challenge. We only got the poem the day before filming... and it name-dropped loads of spots we hadn’t planned to shoot in.
🗺️ So we split into two crews... one following a visiting family, the other racing round the city grabbing cultural touchstones and secret corners.
🌫️ And just for fun, a thick fog rolled in on shoot day, making Nottingham look like the set of a Stephen King horror. We shot around it, re-shot key views, and worked our magic in the colour grade and with visual effects.

Editing was like a three-way arm wrestle between tourist hotspots, cultural pride, and keeping Jah’s poem front and centre - all in under a short space o' time.

We pulled it off. The film went out across the UK and scored some brilliant feedback. And yeah, for us? Still one of our proudest moments innit.

Address

Nottingham
NG11HS

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+441156970865

Website

Alerts

Be the first to know and let us send you an email when Simply Thrilled posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Simply Thrilled:

Shortcuts

Share

Category