Key Principles

26/09/2025

🌟Yesterday, we had another fantastic meeting with our long-standing client, Pristine Commercial Cleaning!

It's always a pleasure catching up with Tracie and Kirstie. The meeting was very productive, with lots of great ideas and plans for the future.

25/09/2025

🌟Key Principles & Select Uniforms🌟

We are thrilled to announce that Select Uniforms have chosen us as their growth partners.

Select Uniforms provides branded clothing to businesses to make employees look professional and feel like part of a team.

Watch this space as we help Chris Gaunt & his team scale their business.

🔗For more information about Select Uniforms, visit: https://www.selectuniforms.co.uk/

24/09/2025

🌎 September Update: Key Principles' Partnership with Ecologi: Planting 486 Trees and Reducing 51.78 tCO2e 🌱

🌿 Join us in the fight against climate change! By signing up through this link, you'll be contributing to a greener planet with 5 brand-new trees planted.

🔗 https://ecologi.com/keyprinciples-better?direct=true...

23/09/2025

🌟 Yesterday, we had our annual Key Principles team meeting 🌟

It's always wonderful to come together and discuss how we can keep working to continually improve our services for our amazing clients.

💼 Here's to another successful year ahead!

18/09/2025

🎉Happy 2 Year Work Anniversary to Our Digital Marketing Executive, Will! 🥳

Thank you for all your hard work, and have a great day! 🎊

17/09/2025

Do you want to know how to set up TikTok Ads? Find out in our blog 📰

🔗Visit: https://www.keyprinciples.co.uk/tiktok-ads-setup/

16/09/2025

🎄It's never too early to start planning for Christmas, so... 𝗦𝗵𝗼𝘂𝗹𝗱 𝗬𝗼𝘂 𝗣𝗮𝘂𝘀𝗲 𝗬𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝗔𝗰𝗰𝗼𝘂𝗻𝘁 𝗢𝘃𝗲𝗿 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀?🎄

Let's break it down:

📈 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗜𝗺𝗽𝗮𝗰𝘁: Online holiday sales have been growing, reaching £1.2 trillion globally, driven by changes in consumer search behaviour during this period. Every click becomes valuable as consumers seek gifts, services, and seasonal offers.

👷‍♂️ 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀: Although running ads can drive traffic and sales, businesses might face operational issues like staffing gaps, customer support limitations, and inventory shortages.

🧩 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻-𝗠𝗮𝗸𝗶𝗻𝗴: Whether to pause or adjust ad campaigns isn't a one-size-fits-all decision. It's influenced by factors like business type, budget, goals, and sector-specific trends (e.g., B2C vs. B2B, high-ticket vs. low-ticket items).

💰 𝗣𝗿𝗼𝘀 𝗼𝗳 𝗣𝗮𝘂𝘀𝗶𝗻𝗴 𝗔𝗱𝘀: Cost savings, operational relief, and avoiding disruption to automated bidding systems are significant benefits. Businesses with limited staff might see better ROI by pausing low-performing campaigns.

🚫 𝗖𝗼𝗻𝘀 𝗼𝗳 𝗣𝗮𝘂𝘀𝗶𝗻𝗴 𝗔𝗱𝘀: Risks include missed sales opportunities, reduced brand visibility, and giving competitors an advantage. Pausing can also disrupt the learning phase of Google's machine learning algorithms.

📊 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Using historical data, conversion rates, and research can guide businesses in tailoring their strategies to optimise ad spend and achieve the best outcomes.

🔄 𝗥𝗲𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗮𝗻 𝗔𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲: Remarketing allows targeting users already familiar with the brand, maintaining visibility during the festive period while being cost-efficient.

🎯 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Instead of a blanket pause, businesses can adjust budgets, schedule ads for peak days, automate bidding, and tailor ad copy to seasonal intent to balance visibility and resource management.

🧑‍💼 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗲𝗱 𝗚𝘂𝗶𝗱𝗮𝗻𝗰𝗲: For businesses uncertain about the best approach, strategy sessions with experts can provide tailored advice to optimise Google Ads campaigns during the festive season.

Find out more here: https://www.keyprinciples.co.uk/google-ads-pause-christmas/

Discover if pausing Google Ads during Christmas boosts efficiency or if strategic planning can sustain your holiday traffic.

11/09/2025

📌LinkedIn Advertising Success: Your Roadmap to Effective Ad Campaigns📌

1️⃣ Create a LinkedIn Campaign Manager Account:
Sign in with your business account credentials.
Set up a Campaign Manager account.
Link it to your business page.

2️⃣ Set Your Campaign Objective:
Choose from Awareness, Consideration, or Conversions.

3️⃣ Choose Your Target Audience:
Define demographics and utilise advanced targeting options.

4️⃣ Choose an Ad Format:
Select from Sponsored Content, Text ads, Message ads, or Dynamic ads.

5️⃣ Set Your Schedule and Budget:
Decide on budget and bid strategy.
Set campaign duration.

6️⃣ Create Engaging Content:
Craft compelling copy and visuals.
Include a strong call to action.

7️⃣ Launch and Monitor Your Campaign:
Click “Launch Campaign” and track key metrics.

Find out more about setting up LinkedIn Ads here: https://www.keyprinciples.co.uk/how-to-set-up-linkedin-ads/

10/09/2025

🤔𝗗𝗼𝗲𝘀 𝗬𝗼𝘂𝗿 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗦𝗰𝗼𝗿𝗲 𝗠𝗮𝘁𝘁𝗲𝗿 𝗶𝗻 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀?🤔

Understanding the importance of Google Ads Quality Score for ad placement, CPC, and ROI is crucial for campaign success.

⚙️ Quality Score is determined by expected CTR, ad relevance, and landing page experience, impacting ad positioning and costs.

💡 Improving Quality Score can improve competitiveness and ROI, particularly for high-intent searches and competitive markets.

📊 Ad relevance, landing page quality, expected CTR, account structure, and mobile experience are key factors affecting Quality Score.

🔍 Optimising keyword targeting, ad copy relevance, landing page experience, grouping ads properly, and continuous testing are strategies to enhance Quality Score.

📈 Monitoring KPIs like CTR, conversion rate, bounce rate, and CPC trends is essential for maintaining and improving Quality Score over time.

❌ Dispelling myths about Quality Score, such as its sole dependence on high bids, emphasises the importance of relevance and user experience.

💰 While Quality Score boosts cost-efficiency and visibility, it doesn't guarantee conversions; strong offers and CTAs are still necessary for success.

🧩 Consistency, relevance, and testing are key elements for aligning keywords, ad copy, and landing pages to meet user needs and maximise results.

Find out more in our latest blog here: https://www.keyprinciples.co.uk/google-ads-qs/

Improve your Google Ads Quality Score with our expert tips to boost ad performance, lower costs, and maximise ROI.

09/09/2025

🤩Testimonial Tuesday🤩

Contact us today to see how we can help your business: https://www.keyprinciples.co.uk/contact/

03/09/2025

𝗛𝗼𝘄 𝗗𝗼𝗲𝘀 𝗧𝗶𝗸𝗧𝗼𝗸 𝗗𝗲𝗰𝗶𝗱𝗲 𝗪𝗵𝗮𝘁 𝗔𝗱𝘀 𝗬𝗼𝘂 𝗦𝗲𝗲—A𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗠𝗮𝗸𝗲 𝗧𝗶𝗸𝗧𝗼𝗸 𝗔𝗱𝘀 𝗪𝗼𝗿𝗸 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱

🔗Find out here: https://www.keyprinciples.co.uk/tiktok-ads-show/

Master TikTok advertising with insights on ad personalisation and algorithmic delivery. Elevate your brand's TikTok strategy for success.

02/09/2025

🤩Testimonial Tuesday🤩