Character Toys

Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se

ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

17/07/2025

Keep up dino-fever with the Captivz Surprise Egg and Slime Eggs! 🦖

Available now from Smyths Toys Superstores

16/07/2025

Roll up, roll up! The Aphmau Carnival treats are in town!

Available from Smyths Toys Superstores ✨

Get ready for a trip around the world this summer with Ollyball Planet Earth! 🌍Light weight and super durable, Ollyball ...
14/07/2025

Get ready for a trip around the world this summer with Ollyball Planet Earth! 🌍

Light weight and super durable, Ollyball is perfect for play both inside and outdoors over the summer holidays.

Shop at Smyths Toys Superstores

11/07/2025

Hands up who's off to see the new Superman movie this weekend? 🤩🍿

Unleash your inner superhero with the HGJZ Superman action figure. Available now from Smyths Toys Superstores 💥

10/07/2025

Look at him go!! 🤩 It's time to head to new heights with the Sonic the Hedgehog Flying Heroes! 💥

Available now at Smyths Toys Superstores ⚡️

The Mighty Morphing Power Rangers are back! ⚡BIG NEWS... Our full range of Mighty Morphing Power Rangers toys will be av...
09/07/2025

The Mighty Morphing Power Rangers are back! ⚡

BIG NEWS... Our full range of Mighty Morphing Power Rangers toys will be available from August, with select items now being on pre-sale at some retailers 🎉

Keep your eyes peeled for more Power Rangers updates coming soon! 🤩

Jurassic World Rebirth comes out in cinemas today! 🦖 Get into the dino-spirit with the all new Heroes of Goo Jit Zu Dino...
02/07/2025

Jurassic World Rebirth comes out in cinemas today! 🦖 Get into the dino-spirit with the all new Heroes of Goo Jit Zu Dino Rampage figures. Available now from Smyths Toys Superstores 💥

Buy Heroes of Goo Jit Zu Jurassic World Rebirth Hero Pack Spinosaurus Action Figure at Smyths Toys UK! ✔️ FREE DELIVERY over £20 ✔️ Click & Collect available

The Women's Euros kick off this week and we're getting in the footie spirit!⚽Keep footie skills sharp this summer with K...
01/07/2025

The Women's Euros kick off this week and we're getting in the footie spirit!⚽

Keep footie skills sharp this summer with Kickerball. Available now from Argos 💥

Buy Kicker Ball at Argos. Thousands of products for same day delivery, or fast store collection.

Heading off on holiday soon? ✈️ Don't forget to pack the Smart Sketcher Go so your budding little artists can create on ...
30/06/2025

Heading off on holiday soon? ✈️ Don't forget to pack the Smart Sketcher Go so your budding little artists can create on the go this summer! 🎨

Available from Very

30/06/2025

There's less than a week until Jurassic World: Rebirth hits cinemas 🦖 We’re counting down the days by unboxing some of the new Slime Eggs! 🪺

Shop now at Smyths Toys Superstores 🦕

Head for new heights this summer with Flying Heroes Sonic & Tails! 👊Shop at Smyths Toys Superstores
23/06/2025

Head for new heights this summer with Flying Heroes Sonic & Tails! 👊

Shop at Smyths Toys Superstores

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