Character Toys

Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se

ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

18/08/2025

It's the moment you've all been waiting for… The Mighty Morphing Power Rangers are BACK!! ⚡ We love this video from .samscott 🤩

Shop the epic action figures now from Smyths Toys Superstores 💥

15/08/2025

Hands up if there's an Aphmau fan in your household? 💖

Get your hands on the Mystery MeeMeows from Smyths Toys Superstores ✨

Is it a bird? Is it a plane? No, it's Superman! 💥Bring the action home with the Heroes of Goo Jit Zu Superman and Mr Ter...
14/08/2025

Is it a bird? Is it a plane? No, it's Superman! 💥

Bring the action home with the Heroes of Goo Jit Zu Superman and Mr Terrific action figures!! Available now from Smyths Toys Superstores ⚡

13/08/2025

We love this video from .to.three.boys with their new Heroes of Goo Jit Zu Meteor Madness figures. Are they in your collection yet? 💥

Shop now at Smyths Toys Superstores

Introducing the wonderful world of Peppa Pig Whizz-Around 🤩 This amazing range of track and vehicle toys brings the worl...
12/08/2025

Introducing the wonderful world of Peppa Pig Whizz-Around 🤩 This amazing range of track and vehicle toys brings the world of Peppa Pig to life in a brand new way! With motorised vehicles, and buildings with motion activated sounds! 🐽

Shop now at Very

Peppa Pig Whizz-Around Peppa Little Red Car Set Peppa Pig Whizz-Around is a beautifully detailed and colourful range of track and vehicle-based toys, bringing the world of Peppa Pig to life in a brand-new way! Peppa Pig Whizz-Around Red Car Set features Peppa aboard the classic red car, along with a...

Pick up a The ChillFactor UK Slushy Maker from Smyths Toys Superstores and keep cool in this week's heatwave 😍
11/08/2025

Pick up a The ChillFactor UK Slushy Maker from Smyths Toys Superstores and keep cool in this week's heatwave 😍

We are thrilled to announce the first of our Doctor Who Collector Sets for B&M are now available in store! 🤩
11/08/2025

We are thrilled to announce the first of our Doctor Who Collector Sets for B&M are now available in store! 🤩

08/08/2025

Ready for a kickabout? 🤩 Now it's the summer holidays, it's the perfect time to perfect your football skills with KickerBall ⚽️

Shop now at Argos

07/08/2025

It's here 🤩 Check out the trailer for the all new Heroes of Goo Jit Zu webisodes ⚡

Make sure you're subscribed to our YouTube channel to catch them as they drop 👉 https://www.youtube.com/

06/08/2025

We love this Skibidi Toilet unboxing from .unboxed 💥

Are your little ones obsessed too? Shop at Smyths Toys Superstores

Stuntman Stu is at it again 👀
05/08/2025

Stuntman Stu is at it again 👀

Address

Character Options Ltd, Lees Brook Mill, Lees Road
Oldham
OL45JL

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