21/06/2025
Great products sell themselves ❌
This is a common myth in the world of innovation. It may persist because when we invest time, energy and money in something we believe it's qualities are obvious to others.
There is bias in the assumption that others can see - or know - what we do 😍
For engineers, developers and innovators, crafting an excellent product is only half the battle. The other half? Ensuring your target market not only notices but also values what you’ve built ⚙️
𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆: 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝗹𝗼𝗻𝗲 𝗜𝘀𝗻’𝘁 𝗘𝗻𝗼𝘂𝗴𝗵
A well-engineered product is important. However, even the best products need a strong marketing push. Without an effective marketing campaign, even a groundbreaking product remains unknown 🤫
Simply put the challenge is:
1) Raising awareness of your product or service
2) Ensuring the benefits are noticed and valued (over alternatives)
3) Maintaining awareness and appreciation
Relying solely on a product’s inherent quality is risky ⚠️
Match the benefits to the customer and point them out 📍
Even early adopters need a nudge to overcome inertia 🫵
Initial adoption requires a mix of strategic outreach and persuasive storytelling. Building trust and demonstrating clear value through marketing is critical, especially in saturated markets or with novel products 💡
𝗪𝗵𝗮𝘁 𝗧𝗵𝗶𝘀 𝗠𝗲𝗮𝗻𝘀 𝗳𝗼𝗿 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝘀, 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝗮𝗻𝗱 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗼𝗿𝘀
Your innovation is only as effective as the strategy you employ to market it. Embracing a proactive marketing strategy amplifies your product’s strengths and builds the kind of trust that drives long-term adoption 💪
In our fast-paced world, where decision-makers are bombarded with options, a well-marketed product stands out as much because of its story as its specs 🎭
In short, while a great product lays the groundwork, deliberate marketing effort transforms that potential into performance 📈
Next time you marvel at your product’s brilliance, remember that marketing will propel it into the hearts, minds and hands of your customers 📦
