01/12/2025
It's here! The official Oxford Word of the Year 2025 is rage bait π«£π
This follows three days of voting in which more than 30,000 people had their say. Our experts chose rage bait after considering votes, the sentiment of public commentary, and their analysis of our lexical data.
Rage bait is defined as "online content deliberately designed to elicit anger or outrage by being frustrating, provocative, or offensive, typically posted in order to increase traffic to or engagement with a particular web page or social media content".