
02/01/2023
Have you heard of BookTok yet?
Tiktok trends have resulted in a rise in book shopping or ‘BookTok’ as it is known on TikTok. Popular retailers such as Waterstones and WHSmith have even created TikTok viral sections in their stores and a lot of viral TikTok books even have ‘TikTok Made Me Buy It’ included in their titles on Amazon so that they can be found much easier. 📖
The rise of BookTok has also helped businesses that create 'bookish' gifts (presents for book lovers), as many creators have included them in their gift guides. Items such as book sleeves, reading lights and even personalised stamps have become must-haves in the Book community due to their popularity on TikTok.