16/06/2025
A website design trend I love ❤️
Bold minimalism
Think clean lines and layout, intentional space, soft animations, and striking, bold headline font, paired with a smaller, simple font.
Basically we are stripping back anything that isn’t necessary and making the website simple, clear and inviting to use.
But where did this trend come from?
Originally minimalism came from the Baushaus school, a German art school, where designers believe that form should be considered after function.
This way of thinking spread into graphic design, interior design and now is influencing how we build websites. (Brimaronlinemarketing.com 2025)
🌿 Where it’s headed:
I see bold minimalism being used to:
→ Create simple websites that pack a punch visually, and stand out in a crowded space.
→ Wow new users with subtle motion + microinteractions but strategically done to guide the user through the website.
→ Optimise a website so it converts more sales and brings in more enquiries
I recently refreshed Cole’s website, using some of the bold minimalism principles.
What’s your take?
Do you like bold and minimal websites?
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Hi, I'm Helen - website designer and tech and automation specialist. 👋
Are you ready to upgrade your website?
DM me as I now have spaces open over the summer. ⛱️
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Reference: https://brimaronlinemarketing.com/blog/the-rise-of-minimalist-web-design-why-less-is-more/