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Cut Away Edits

Marketing Professional & Video Editor Get in contact today to see what we can do together!

CutAway is here to help boost your small business, sports team, or promote your live music through graphic design, photography and video editing.

10/03/2025

Great content is only great if people can find it! Took a quick SEO certification to learn the basics and clue up on best practices 🤍

05/03/2025

Got some new toys to play with! 📸
After 13 years I’ve finally upgraded my old Canon 100d and got an R8 (eos not Audi)

27/02/2025

Shooting some factory walkthrough content with Advanced Laminates in Coventry recently 📸

Can’t wait to edit and get the content finalised!

Here’s a selfie of me with a toilet to celebrate 🍾

20/02/2025

We took a look into how iconic luxury brands like Chanel, Estée Lauder, and L'Oréal approach storytelling, digital strategies, and customer experience to create lasting brand loyalty. 🔑 Link to my blog in my bio

15/02/2025

On Monday I posted a blog about AIs development from the 1960s to now. Link in my bio ☺️

14/02/2025

Interest in Valentine's is down year-on-year according to Zeta, meaning less people are participating in Valentine's shopping. I think it would be telling a half-story to leave it there though.

Yes less people are participating, but brands can still gain popularity through Valentine's campaigns.

Zeta's data also reveals that - compared to 2024 - there's been a 104% increase in massage gifts, a 238% increase in event tickets and a 59% increase in travel.

Consumer trends show that we're looking for personalised moments that we can remember for a lifetime, rather than clutter. The brands that can keep up with this consumer preference have a chance of seeing huge success over the holiday.

Sources
https://zetaglobal.com/resource-center/valentines-day-2025-trends-experiences/
Coca Cola X Raising Cane's Tunnel of Love Campaign
Sweethearts Commitment Hearts Campaign
Converse Love Me/Love Me Not Campaign

13/02/2025

84% of consumers say a brand’s video has convinced them to buy a product. 🎥✨ With video improving user understanding and boosting conversions by up to 80%, it’s a game-changer for e-commerce! Whether on Amazon, Shopify, or socials, video builds trust and drives sales. Are you using it yet?

Source: Sellbrite.com "How Video Helps Increase Ecommerce Conversion Rates"

12/02/2025

I went on a day trip to Cambridge last Saturday and noticed whilst high street chain retail is said to be struggling, Cambridge’s market stalls and independent retailers seem to be thriving. Why? 🤔

Consumers are shifting towards experiential shopping, local products, and personal connections, all the things market vendors and independent stores do effortlessly. These stalls are nailing what big retailers often miss.

Community-building and a personal touch. Whilst many of us prefer to shop online for the ease aspect, the future of shopping isn’t solely online. The rise in online purchasing means that when a customer buys from a physical store, it’s about the shopping experience rather than necessity, and offering a personal touch can make all the difference.

11/02/2025

Early for the Teams meeting means desktop selfies like the Photo Booth app still exists 🤝

10/02/2025

AI isn’t new, but its rapid integration into consumer products has made it feel revolutionary. So how quickly has AI developed and how has it impacted digital marketing?

08/02/2025

Why would having my car washed make me feel good about myself? 🚗

Because presentation matters. Whether it’s personal confidence or brand perception, how something looks affects how we feel about it.

A clean car creates an impression that influencers our mindset. A sleek brand identify creates an impression that influences our audiences mindset.

It’s why businesses invest in branding, design, and content strategy, because the way you present yourself shapes how people see and engage with you.

What’s a small detail that makes a big difference in your confidence or your brand’s perception?

07/02/2025

Nothing good happens when you’re behind a screen 24/7. Stepping away from the desk is just as important as the work itself ❤️

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