DowSocial Marketing Training

DowSocial Marketing Training Social media training company helping clients set up and manage their Facebook, LinkedIn, Twitter and Instagram accounts.

AI can be daunting for businesses. Finding the right approach, tools, and solutions is a massive challenge that starts w...
11/11/2025

AI can be daunting for businesses.

Finding the right approach, tools, and solutions is a massive challenge that starts with adopting the right mindset for AI.

That is why we have developed the AI mindset framework, designed to be a lens for your business to approach AI.

1. Accept That Change Is Constant

Tools, tactics and technology change rapidly and the scale of change can feel overwhelming.

You need to accept that the only constant is change and build adaptability into your mindset and processes.

2. Turn Fear Into Targeted Curiosity

It’s natural to feel overwhelmed by AI.

To quote Reid Hoffman the co-founder of LinkedIn, you need to turn fear into curiosity when it comes to AI.

Instead of asking, “Will AI take my job?”, ask, “How can I use AI to be more effective at it?”

3. Map Your Business Processes

The starting point of adopting AI is to map the processes within your business. Once you have them mapped, you can determine what can be automated, delegated or optimised.

4. Identify Biggest Pain Points

Look for the tasks that drain time and energy or don’t bring joy, the ones that slow you down.

These are your opportunities for AI support or automation. Start with the manual, time-consuming jobs or those where human involvement adds little value.

5. Research Tools & Use Cases

Once you’ve mapped your processes and identified your pain points, start testing AI tools that could solve the problem.

Test tools and approaches to find what fits your objectives.

Don’t expect to find the perfect tool straight away. The first time you use a new tool, it might not fufill your requirements in full but that may change down the line.

6. Test & Iterate
Treat everything as a test.
Keep what works, refine what doesn’t, and don’t roll out anything across your business until it proves its value.

Stay flexible, revisit tools and processes regularly.

7. Integrate, Scale & Stay Curious

Once a tool or workflow proves itself, integrate it into your wider processes and scale it across your team. Make it part of how your business runs day-to-day.

31/08/2025

Upcoming events and speaking gigs

➡ AI Tools & Mindset - Small Business Britain 📅15th Sept
➡ LinkedIn Thought Leadership - Humanize Your Brand 📅24th Oct
➡ AI Mindset - Festival of AI 📅24th Oct

Would you agree?
04/07/2025

Would you agree?

👋ATOMICON ATTENDEESWe are attending and look forward to meeting everyone and learning about what you do. Will Kristian s...
08/06/2025

👋ATOMICON ATTENDEES

We are attending and look forward to meeting everyone and learning about what you do.

Will Kristian see you there?

20/02/2025
28/12/2024

If you run a home improvement or landscaping company

This is the most important week of the year

People are bored

For the first time in months thinking about spending money on the place they are currently stuck (their own home)

It is the perfect opportunity to springboard into new year with a full calendar 📅

For our clients the leads are flying in!

If you run a company like this and you are not getting an influx of leads

It means you are missing out and we need to talk!

Address

76 Papyrus Road
Peterborough
PE26XU

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