Mad Promotions PR

Mad Promotions PR MAD Promotions is an award winning boutique PR agency specialising in vegan, ethical and purpose led brands.

Founded by Karin Ridgers, with over 21 years experience, we secure national, regional, consumer and trade media coverage that builds credibility. MAD Promotions is a boutique PR consultancy for ethical and purpose driven brands that want meaningful media visibility. Have a look here to see some super things clients have said about working with us :)

https://www.mad-promotions.com/testimonials

Many thanks to the brilliant London TV for featuring Chef Danielle's exciting book launch....! 😍 Have you got your ticke...
19/06/2026

Many thanks to the brilliant London TV for featuring Chef Danielle's exciting book launch....! 😍 Have you got your tickets yet?! 🤩

Find out more here: Free From Desserts and on the undernoted link! 🥳

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London is set for a deliciously different summer event as executive vegan pastry chef Danielle Maupertuis celebrates the launch of her new cookbook, VEGANISSIMA, with an exclusive afternoon launch event overlooking the Thames on Sunday 2 August. Set at the Clipper Lounge Embankment, a unique

A huge thank you to The Scottish Sun for highlighting the story of Dr Ann Moulds and her mother.Despite following a vege...
16/06/2026

A huge thank you to The Scottish Sun for highlighting the story of Dr Ann Moulds and her mother.

Despite following a vegetarian diet for more than 70 years, Dr Ann's 94-year-old mother was repeatedly served meat while living with dementia in a care home.

The feature highlights the importance of respecting lifelong beliefs, choices and dignity in later life.

V for Life continues to support families and work with care providers to help ensure older vegans and vegetarians can continue living according to their values.



A DOCTOR who successfully campaigned to change stalking laws across 50 countries has been fighting a very different battle – to protect the rights of her elderly mum who has been vegetarian f…

Not only does VegfestUK have the best vegan festivals ever - they generate soooo much fantastic awareness for a positive...
13/06/2026

Not only does VegfestUK have the best vegan festivals ever - they generate soooo much fantastic awareness for a positive vegan message too! 🤩

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There's everything from proper beers and brews, to sausages and cider celebrations

Fantastic coverage for VegfestUK 🥰 Have you got your tickets yet? 🤩 🥳
13/06/2026

Fantastic coverage for VegfestUK 🥰 Have you got your tickets yet? 🤩

🥳

There's everything from proper beers and brews, to sausages and cider celebrations

Such a pleasure working with VegfestUK for many many years. The amount of positive publicity we have achieved together i...
07/06/2026

Such a pleasure working with VegfestUK for many many years. The amount of positive publicity we have achieved together is mind blowing! 🥰

Over 30 pieces including prominent social media coverage too and a buzzing festival! Happy days!! 🤩

15 media pieces already for the upcoming Bristol Vegan Fayre 2026 with more to come and all of it positive. Veganism is often portrayed in a negative light in the media, and uplifting news pieces involving veganism are an important tool in combatting the spread of misinformation that comes with mainstream media representations of veganism

Thanks to our PR firm Mad Promotions PR for continued support in reaching the media with positive vegan stories and promoting the Vegfest events to an ever-increasing wider audience

Everyone who was not vegan that visited Vegfest Free last month and completed the survey said they had a positive impression of veganism & plant-based lifestyles after visiting the event

https://www.vegfest.co.uk/media-coverage/

Receiving kind feedback from clients means the world to us - and especially from someone we have admired for many years....
07/06/2026

Receiving kind feedback from clients means the world to us - and especially from someone we have admired for many years. 🥰

A huge thank you to Heather Mills for her kind testimonial and ongoing support. 😍

Working with passionate people who are making such a difference is one of the reasons we love what we do so much!! 🥳

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15/05/2026

I have to say that behind the scenes this week looked slightly different to how it probably appeared on Zoom 😊

Lots of "polished" moments:

• strategy sessions with brilliant clients

• media opportunities flying backwards and forwards

• journalists coming back wanting interviews

• brainstorming ideas and shaping clients’ stories

• onboarding an exciting new client

• newsletters and press releases being written

However ..... behind the scenes?!

There were also daily workouts squeezed in where possible, warm lemon water and herbal teas forgotten and topped up with more hot water, tracksuit bottoms hidden under Zoom calls and lipstick applied approximately two minutes before meetings. Don't even mention the hair! A mind of it's own!

At various points there were voice notes, journalist emails and client messages all arriving at once while I convinced myself I definitely had time for “just one more thing”.

Yesterday involved switching from workout mode to media mode in approximately four minutes flat after squeezing in a swim before a client session 😄

If you run your own business you may resonate!

This week I worked with one client who already knows her industry inside out, however needed clarity and confidence around promotion, visibility and media relationships.

Another left our session feeling calmer, clearer and much more in control of what happens next.

PR is also about helping people stop feeling overwhelmed and start seeing exciting opportunities around them more clearly.

Also somewhere in the middle of all of that… we filmed something slightly cheeky and fun for Vegan Women’s Club social media too 😊

How was your week?

I am glad its Friday - although woke up thinking it was Saturday 😆

Thank you to Care Talk Business for featuring the new resource  from V for Life ... packed with super information to sup...
15/05/2026

Thank you to Care Talk Business for featuring the new resource from V for Life ... packed with super information to support those caring for older veg*ns.... 🥳

Supporting someone at home often means helping with everyday tasks like shopping, preparing meals or cooking. If the person you care for follows a vegan or vegetarian diet, you may want to make sure you are choosing the right foods and ingredients. For many carers, this can feel unfamiliar at first....

Super thanks to Care Sector Hub for supporting the super new guide from V for Life....Packed with advice to support anyo...
15/05/2026

Super thanks to Care Sector Hub for supporting the super new guide from V for Life....

Packed with advice to support anyone who is shopping, cooking or providing care for an older v*gan 🤩

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Supporting someone at home often means helping with everyday tasks like shopping, preparing meals or cooking. If the person you care for follows a vegan or vegetarian diet, you may want to make sur…

Usually it is all about our clients however today we wanted to a super thank you to the brilliant Vegan Food and Living ...
08/05/2026

Usually it is all about our clients however today we wanted to a super thank you to the brilliant Vegan Food and Living for featuring Karin the founder and director of Mad Promotions PR!

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