25/08/2025
The reason I show my "what didn't make the cut" and not always the final product - A lot of final designs these days end up looking very similar due to today's trends.
Recently people want minimalistIc, they want a basic design that they could potentially enhance at a later date.
When I offer my first drafts I try to make them as different from each other as possible; this allows the client to take elements, images, fonts from each draft to mix them up and see how different they look together.
9 times out of 10, at the end of it all, we end up with a pair of initials on a plain background - which is absolutely fine! Going basic allows you to rebrand yourself at a later date by just making small enhancements rather than a full make over.
However when you come to me I want you to know that you CAN stand out from the crowd from the get go, if that's what you are after!
