SHADE Social Media Management

SHADE Social Media Management SHADE is everything you need to help your business grow on social media, under one umbrella.

Spent today delivering a tailored Instagram & socials training session for the amazing team at ✨We covered strategy, c...
27/11/2025

Spent today delivering a tailored Instagram & socials training session for the amazing team at ✨

We covered strategy, content planning, hands-on setup and all the little things that make a big difference when you’re trying to show up online with confidence.

If your team needs practical, no-fluff social media training that actually makes sense… you know where I am 💬

Home 🗝️My new little space and where you’ll find me working away behind the scenes. - once the heartbeat of marketing on...
24/11/2025

Home 🗝️
My new little space and where you’ll find me working away behind the scenes.
- once the heartbeat of marketing on the North Coast, back when you had to wait for the paper before social media existed.
Feels like a funny little full circle. 🥹

If you find me in here, I’m probably deep in work… so please don’t distract me for too long 😂😂

21/11/2025

I had so much fun working on these projects! I made a few “best friends” while filming in the school 😂💙

I hear it all the time… “I’ll sort my marketing after Christmas.” 😱But waiting until January means you’re starting from ...
17/11/2025

I hear it all the time… “I’ll sort my marketing after Christmas.” 😱
But waiting until January means you’re starting from zero while your competitors are already weeks ahead.

With SHADE, you don’t need a massive spend. You just need a smart one.💁🏼‍♀️
From one-off “Review & Revamp” packages to flexible retainers, we’ll make sure your budget actually works for you.

💡 Small steps now = stronger sales later.
Let’s get your 2026 visibility started before the rush.

📩 DM SHADE to chat about short-term or retainer options.

17/11/2025

I had SO much fun filming in Portstewart Primary School and Nursery Unit last week! 💙💙

It’s not too late. 🕣🕥🕧In fact, November and December are some of the most powerful months to build awareness, reach new ...
16/11/2025

It’s not too late. 🕣🕥🕧

In fact, November and December are some of the most powerful months to build awareness, reach new audiences, and set up for a strong January.

While everyone else slows down, your brand can shine ✨

If your socials have gone quiet, SHADE can help you show up, consistently and confidently.. When it matters most.

📩 DM SHADE to get your December content plan in motion.

🍂 November 2025 Content Ideas for Small Biz Owners 🍂It’s the calm before the festive storm but November is prime time to...
01/11/2025

🍂 November 2025 Content Ideas for Small Biz Owners 🍂

It’s the calm before the festive storm but November is prime time to show up on social. Here’s your SHADE-approved round-up of content ideas to fill your feed 👇

📚 5th November – Guy Fawkes Night – Share how your business celebrates or a “fireworks” moment you’ve had this year 🎆
💼 13th November – World Kindness Day – Highlight kind reviews, give a shoutout to your team or customers, or support another local business
🛍 29th November – Black Friday – Share early access to offers, showcase your products or services, or talk about your approach to the sales season
🥸 All Month – Men’s Mental Health Awareness (Movember) – Start meaningful conversations, support local causes, or simply remind your audience to check in on their mates

Extra SHADE tips for November content:
✨ Tease your festive offers
✨ Post testimonials before the Christmas rush
✨ Promote gift vouchers or winter bundles

Need help planning it all out? That’s where SHADE comes in
DM to book a content strategy session

24/10/2025

Social media girl on the clock and everyone has somewhere to be 🏃🏼🏃🏼‍♀️💨💨

When I tell you, I wish this was staged 😂😂😂

But the content is always worth it 💁🏼‍♀️

✨ Proud moment ✨I’m absolutely thrilled to share that I’ve been shortlisted as a finalist in two categories at the Local...
20/10/2025

✨ Proud moment ✨
I’m absolutely thrilled to share that I’ve been shortlisted as a finalist in two categories at the Local Women Magazine Business Awards 2025.

🖤 Digital Marketing Powerhouse 💪🏼
🖤 Social Media Brilliance 💻💫

So proud to see SHADE recognised for the creativity, strategy and heart that goes into every project. Thank you to everyone who continues to support, collaborate and believe in what SHADE does.

This one’s for you 💕

14/10/2025

When Portstewart Primary & Nursery Unit asked me to create a video to help them win votes for Tesco’s Stronger Starts fund, I had a vision 🎬

Thankfully, I also had a few very enthusiastic little actors at my disposal 💛

Loved bringing this project to life, community storytelling at its sweetest 🍎✨

🍂 Hello October! 🍂A brand new month = a brand new chance to show up for your business online ✨If you’re a small business...
01/10/2025

🍂 Hello October! 🍂
A brand new month = a brand new chance to show up for your business online ✨

If you’re a small business wondering what to post this month, here are some October content ideas to keep your socials fresh:

🎃 Halloween-themed posts – show off spooky specials, themed products or even a behind-the-scenes pumpkin carving.
💼 Small Business Saturday countdown – start teasing what you’ll offer in November.
☕ World Coffee Day (1st Oct) – the perfect chance to tie in with coffee culture if it fits your brand.
💗 Breast Cancer Awareness Month – support, fundraise, or simply show solidarity.
🧣 Autumn vibes – lean into seasonal content like cosy routines, darker evenings, or autumn colour palettes.
👩‍💻 BTS (Behind the Scenes) – October is the lead into the busy season, share how you’re preparing for it.

✨ Remember: Your audience wants connection, not perfection. Consistency is key.

What content are you planning for October? 🍁👇

📸 - Throwback to spooky scenes at 👻

Today I met with Marcus, who’s about to take on a HUGE mission – walking 400 miles from Cork to Portrush to raise £20,00...
15/08/2025

Today I met with Marcus, who’s about to take on a HUGE mission – walking 400 miles from Cork to Portrush to raise £20,000 for Air Ambulance Northern Ireland. This incredible charity costs £8,000 a day to run, so Marcus’s goal will help fund nearly 3 full days of life-saving operations – from aviation fuel to specialist medical staff. 🥰🚁

I’ve been helping Marcus promote his journey on social media, and it’s been amazing to see the support grow. And would you just check out the little SHADE logo on his t-shirt? I am so proud!

Go Marcus – you’ve got this! 🚁❤️

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