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SHADE Social Media Management, Portstewart (2025)

17/07/2025

Lots of new eyes on here so I thought I would reintroduce myself… 👀

✨Meet Lyndsey ✨
Owner of SHADE Social Media Management, further education lecturer, wife, proud mum and usually the one behind the camera or the captions.

I started SHADE with one goal in mind, to help businesses feel more confident and less overwhelmed when it comes to showing up online. No fluff, no gimmicks. Just straight-talking support, strategy that actually works and content that feels like you.

Outside of SHADE, you’ll usually find me juggling mum life, mentoring students, voice-noting clients on the go, smashing pints of Guinness with my hubby or in the gym chasing another goal I’ve set myself 🚀

I love working with people who are passionate about what they do. People who want to grow, even if they don’t have it all figured out yet. If that sounds like you, you’re in the right place.

Stick around for tips, insights and a little behind-the-scenes of life at SHADE.

Say hi below or send me a message. I’d love to connect.

17/07/2025

One post.
A hundred different interpretations.

The truth is, your content won’t land the same with everyone. What you meant might not be what they see. And that’s okay. Great social media meets people where they are, not just where you are.

💁🏼‍♀️☂️

15/07/2025

🚨 ExpensivePastaGate 🚨

The broke the internet this week after that price increase during , followed by a rapid U-turn and public explanation.
From front page headlines to TikTok rants and meme overload, EVERYONE has had their say. 😵‍💫😮‍💨

I’m not here to debate whether it was right or wrong…
But one thing is certain - The Ramore is everywhere. EVERYONE is talking about them.
They are trending across all social media platforms, if you google places to eat near the golf, they’ll be first.
And guess what, it’s not all negative messages trending about them!

Was it a massive marketing stunt? If so, take a bow.👏😂
Because no one has stopped talking about it. 🍝💸

03/07/2025

🎉 Happy Birthday to me 💁🏼‍♀️
Another year older, not wiser, and still feel like I’m 18 📱

Grateful for every client, caption, and caffeine-fuelled strategy session 💻☕️

Here’s to more growth, good vibes (and maybe some cake) 🥂✨

01/07/2025

☀️ July Content Ideas for Small Biz Owners ☀️

Need some inspo to fill out your socials this month? Here’s a SHADE-approved sprinkle of July content ideas you actually want to post 👇

📅 4th July – Independence Day (if you’ve got American customers or products, this is a fun nod!)
🎥 7th July – World Chocolate Day – Share your fave choccie, run a sweet giveaway or post a behind-the-scenes of your snack drawer. 🍫
🌍 17th July – World Emoji Day – Challenge your followers to reply using only emojis 😎🧁🚀
📚 30th July – International Day of Friendship – Shout out a biz bestie, tag your community, or share how you’ve made friendships through your business!

Don’t forget:
✨ Summer holidays = more scroll time
✨ Behind-the-scenes, staff intros, and prep content always hits
✨ Reuse and recycle your top-performing posts

Need help turning ideas into actual posts? That’s where I come in. 👋
DM me for July content planning sessions 💻

P.S. 3rd of July is my birthday 💁🏼‍♀️
If you have any July babies on your team, you could post a birthday shoutout to them too 😉

29/06/2025

🧠 Posting about your business can feel scarier than public speaking. What if no one cares? What if you mess it up? What if it just feels… cringe?

We get it. Putting yourself out there is a big deal. But your business deserves to be seen.

At SHADE, we take the fear out of showing up online. No fluff. No pressure. Just real support that feels more like going for a pint with your mate than stressing over what to post.

Let’s make social media feel simple again. You bring the business. We’ll bring the plan. 🍻

13/06/2025

Out of office starts today ✈️
A week in the sun with my family and best friends.

Clients, you’re under control and all content is scheduled ✅

This is the first time I’ve ever taken a full week away from Meta and I’m very excited 😂

“I almost forgot this was the whole point…”

Toodalooo, work hard play hard innit ✌🏻

11/06/2025

📊 Did you know?
Consumers are 77% more likely to buy from brands they follow on social media.

It’s not about going viral.
It’s about showing up consistently, building trust, and creating a space where your audience wants to be.

That’s what we help businesses do at SHADE. Making social media feel more doable and a lot less draining. 🫡

02/06/2025

📆 Ready to Fill the Gaps in Your June Content Calendar?

Let’s be real – coming up with fresh content every single week is tough. But here’s a little secret: national and international awareness days can be your best friend when you know how to actually use them.

Here are a few we’re loving this month:

✨ World Environment Day – 5th June
Perfect for highlighting sustainability in your business (even if it’s just switching to digital invoices or using local suppliers).

👩‍🔧 International Women in Engineering Day – 23rd June
Great opportunity to spotlight the amazing women in your business or collaborate with a female-led brand.

👔 Father’s Day – 15th June
From gift guides to Dad-joke content to sharing how your team balances work and family life – this one has loads of potential.

💡These dates aren’t just filler. They’re a chance to tell your story, build trust, and connect with your audience in a way that’s actually relevant.

Not sure how to tie these into your brand? That’s where we come in.

DM us to find out how SHADE can turn a blank calendar into a scroll-stopping content plan that works for you.

⸻

Want another version for Stories or a carousel? Happy to do that too!

23/05/2025

Even Apple started in a garage. 📱
Starbucks sold just coffee beans at first. ☕️
And Canva? Rejected by over 100 investors. 👎🏻

Success stories we admire all have one thing in common: they started small, stayed consistent, and didn’t give up when things got tough.

Social media is the same. You don’t need to go viral overnight. You do need a plan, a clear voice, and the patience to grow something meaningful.

At SHADE, we help businesses walk before they run, crafting strategies that build strong, sustainable brands online.

Ready to play the long game? Let’s talk. 👩🏼‍💻

14/05/2025

Wowza… life is busy right now! 😮‍💨

Social media clients are thriving (big wins, big results)
I’m deep in content creation mode, and the SHADE team is stepping up like legends ✨

My students are wrapping up their qualifications, which means it’s marking season - but I wouldn’t have it any other way. I’m so proud of them all! 📚✍️

My little family is just the best, but we’re currently navigating a threenager, a sassy six year old and we’re two tired parents trying to spin all the plates 🤡

And no matter how hectic it gets… there’s always time for a walk and a Guinness in the sun with my guy (and the organisation behind SHADE 👀)
Balance, baby. 🍻
🍻

01/05/2025

🌸 Hello May from SHADE Social Media Management! 🌸

A new month brings fresh opportunities to connect with your audience. Planning ahead can ease the stress of content creation—but we understand it can sometimes be challenging. To help you stay ahead, here’s a roundup of key dates and observances in May 2025 that can inspire your content:

📅 Key Dates in May 2025:
Monday, 5 May – Early May Bank Holiday (UK)
Monday, 12 – Sunday, 18 May – Mental Health Awareness Week
Thursday, 15 May – International Day of Families
Sunday, 18 May – World Baking Day
Tuesday, 20 May – World Bee Day
Monday, 26 May – Spring Bank Holiday (UK)
All Month – National Walking Month (UK)
All Month – Skin Cancer Awareness Month

💡 Content Ideas for Your Business:
🌸Mental Health Awareness Week (12–18 May):
Example: Share daily tips on fostering community well-being, such as organising virtual meet-ups or highlighting local support groups.
🌸International Day of Families (15 May):
Example: Post a heartfelt message about the importance of family in your business journey, or share a behind-the-scenes look at your family-run enterprise.
🌸World Baking Day (18 May):
Example: If you’re in the food industry, showcase a special recipe or offer a baking tutorial to engage your audience.
🌸World Bee Day (20 May):
Example: Highlight eco-friendly practices your business adopts to protect pollinators, or share educational content about the importance of bees.
🌸National Walking Month (All May):
Example: Encourage your team to take walking meetings and share their experiences, promoting both health and productivity.
🌸Skin Cancer Awareness Month (All May):
Example: If relevant, share tips on sun safety and the importance of regular skin checks, aligning with the awareness campaign.

Planning your content around these dates can enhance engagement and show your audience that your brand is in tune with current events and causes. If you need assistance tailoring these ideas to fit your brand’s voice and audience, feel free to reach out!

SHADE Social Media Management

17/07/2025

17/07/2025

15/07/2025

03/07/2025

01/07/2025

29/06/2025

13/06/2025

11/06/2025

02/06/2025

23/05/2025

14/05/2025

01/05/2025

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