Podcast Foundry

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At Podcast Foundry, we help businesses, brands, and startups turn conversations into content that drives engagement, authority, and growth.

She got stopped six times in ten minutes. Then she looked at the market and saw the gap.“There's nothing else like it on...
18/04/2026

She got stopped six times in ten minutes. Then she looked at the market and saw the gap.

“There's nothing else like it on the market.” — Arianne Atkinson

If you’ve ever felt a problem in your own body, you know it’s hard to ignore. That’s where Kubeba started.

What product gap have you been tolerating for too long?
👉 Watch the full episode on the Podcast Foundry YouTube channel.

Product–market fit is not the end. The people behind it decide whether it lives.Geraldine Butler-Wright has built Rorcas...
18/04/2026

Product–market fit is not the end. The people behind it decide whether it lives.

Geraldine Butler-Wright has built Rorcas to help tech founders hire and design teams with intent.

“People is the fundamental engine of making a business successful.” — Geraldine Butler-Wright

What part of your growth plan still relies on hope?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

The to-do list never ends. The work is to notice progress.Geraldine Butler-Wright shared a simple practice: stop and rec...
17/04/2026

The to-do list never ends. The work is to notice progress.

Geraldine Butler-Wright shared a simple practice: stop and recognise what you’ve already built.

“I think it is important as a founder to take a moment…” — Geraldine Butler-Wright

When did you last measure your progress, not your backlog?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

Katie and Emma didn’t plan to start Infinity Property and Lifestyle in Dubai. A work trip went wrong. Then a moment by a...
17/04/2026

Katie and Emma didn’t plan to start Infinity Property and Lifestyle in Dubai. A work trip went wrong. Then a moment by an infinity pool flipped into a decision.

“Just be you and be happy and if it means you've got to take a really big risk, just do it.” — Katie

The lesson is simple. You don’t need perfect timing. You need the courage to act when you know what you stand for.

What risk are you avoiding because you’re waiting for certainty?

👉 Watch the full episode on the Podcast Foundry YouTube channel.


She wasn’t trying to invent. She was trying to solve.“There's no other carrier without shoulder straps.” — Arianne Atkin...
16/04/2026

She wasn’t trying to invent. She was trying to solve.

“There's no other carrier without shoulder straps.” — Arianne Atkinson

That’s a product thesis in one line. Find what’s normal. Question it. Build the alternative.

What’s the “everyone accepts this” thing in your industry?
👉 Watch the full episode on the Podcast Foundry YouTube channel.

Early-stage hiring is often fast, informal, and friendly. Then reality arrives.Geraldine Butler-Wright (Rorcas) sees the...
16/04/2026

Early-stage hiring is often fast, informal, and friendly. Then reality arrives.

Geraldine Butler-Wright (Rorcas) sees the same pattern: when hiring is accidental, scaling becomes painful.

“Problems start with hiring… on the back of a beer mat.” — Geraldine Butler-Wright

Where have you hired for speed, not fit?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

Not everyone wants to manage people. But everyone needs a path to grow.Geraldine Butler-Wright (Rorcas) works with found...
14/04/2026

Not everyone wants to manage people. But everyone needs a path to grow.

Geraldine Butler-Wright (Rorcas) works with founders on org design that keeps experts engaged.

“How are you helping people grow if they're a subject matter expert…?” — Geraldine Butler-Wright

Do your best ICs have a future in your company?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

Big missions need big infrastructure. But it starts with one car park at a time.“we're looking to kind of scale our elec...
14/04/2026

Big missions need big infrastructure. But it starts with one car park at a time.

“we're looking to kind of scale our electric vehicle car charging network across the UK” — Ruairi Duignan

Where does your version of “the network” start — one customer, one site, one product?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

Not every founder is chasing an exit. Some are chasing impact that lasts.“I wouldn't really say there's an end  goal” — ...
13/04/2026

Not every founder is chasing an exit. Some are chasing impact that lasts.

“I wouldn't really say there's an end goal” — Ruairi Duignan

What does success mean for you if it isn’t money or status?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

Growth needs different people at different stages.Geraldine Butler-Wright built Rorcas around one idea: plan your team l...
13/04/2026

Growth needs different people at different stages.

Geraldine Butler-Wright built Rorcas around one idea: plan your team like you plan your product.

“It’s really important to be very intentional about the profiles that you actually need.” — Geraldine Butler-Wright

What role are you hiring next, and why now?

👉 Watch the full episode on the Podcast Foundry YouTube channel.

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