Knight & Day Social Media Management

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Knight & Day Social Media Management

Hi, I'm Claire 👋🏻 I help SME's & micro-businesses to harness the power of organic social media! 👩🏻‍💻

Founded by Claire Knight, a Chartered Marketer and CIM qualified with over 19 years’ experience in marketing; specialising in social media, digital marketing, communications and event management. Knight & Day Social Media Management was established through a passion for social media and the desire to help SMEs and micro businesses grow their sales and reputation. Knight & Day will be able to offer the following social media services:

- Set-up
- Social media management
- Training and coaching
- Targeted campaigns to increase brand/product awareness and sales
- Health check
- Conference/guest speaker

We are here to help businesses and individuals to unlock the power and potential of social media to help increase sales through the marketing and promotion of their services, products and brands.

27/08/2026

🔵 LinkedIn Verification – Is It Worth It?

You may have noticed more and more people with that little blue verification tick on LinkedIn.

But does getting verified actually make a difference?

There are certainly some benefits. It can help build trust, show that you’re a genuine person, and give your profile a little extra credibility when someone comes across you for the first time.

But… and it’s a big but… it’s not going to suddenly make your posts go viral! 😂

A few things to remember:

✔️ It can help build credibility
✔️ It reassures people that you’re genuine
✔️ It can strengthen your personal or professional brand

But…

❌ It won't magically increase your reach
❌ It won't fix an incomplete or neglected profile
❌ It doesn't replace good content and genuine engagement

My advice? Don't get caught up in collecting ticks and badges just because they're available.

Make sure your profile is doing the basics really well first. Have a good photo, a clear headline, tell people what you do, keep your information up to date and, most importantly, be active and be you.

The blue tick is a nice extra. A profile that actually tells people who you are and what you can offer? Much more valuable. 💙

Have you got the LinkedIn verification tick? If you have, have you noticed any difference?

25/08/2026

😂 Apparently, We Need to Talk About Emojis…

I’ve been working with a company over the last few months and, during one of our conversations, the subject of emojis came up.

Turns out, the younger generation can interpret some of our favourite emojis VERY differently to how we intended. 😬

Take these, for example:

💦 - I’ll let you work that one out… 👀
👍 - apparently not always the friendly “sounds good!” we thought it was
🤡 - not necessarily reserved for actual clowns!
💀 - apparently means “I’m dying” rather than anything remotely sinister
😭 - often means laughing/being overwhelmed rather than actually crying

And suddenly I’m questioning my entire emoji vocabulary. 😂

So, over to you…

👉 Is there an emoji you've stopped using because you discovered it means something very different to what you thought?

Or perhaps you've accidentally sent the wrong emoji and only realised afterwards? 😳

Come on… I know there are some good stories out there! 👇😂

20/08/2026

🤔 LinkedIn Premium Business Page: Worth It?

You may have noticed LinkedIn's latest Premium Business Page features, but are they actually worth paying for?

As someone who specialises in helping businesses make the most of organic social media, I'm a big believer that you don't necessarily need to pay for every shiny new feature to build a strong presence online. 😉

But that doesn't mean Premium isn't right for some businesses.

So, rather than telling you what you should do, I've put together a handy breakdown of the pros, cons and things to consider before you subscribe.

From auto-invites and enhanced CTAs to visitor insights and AI tools, there are some definite benefits. But there are also costs and limitations to consider.

My advice? Know what you're paying for, understand what you want to achieve, and then make the decision that's right for your business.

💬 Are you using a Premium Business Page? I'd love to know what you think!

02/08/2026

🌴 Heading off on holiday? Don't let your social media go on holiday too! 📱

Taking a well-earned break? You absolutely should! But your social media presence doesn't have to disappear while you're away.

Here are my top tips for keeping your accounts active while you recharge:

✅ Schedule your content in advance using Meta Business Suite, Buffer or another scheduling tool.

📸 Batch-create your posts before you go, so you're not scrambling at the last minute.

💬 Set expectations if you won't be replying to messages straight away. An auto-reply can work wonders.

📅 Mix in evergreen content that's just as relevant next week as it is today.

👀 Ask someone you trust to keep an eye on comments or urgent messages if you'll be completely offline.

📈 Resist the temptation to check your analytics every day! The world won't end if you take a proper break.

Remember, consistency is key, but so is looking after yourself. A rested business owner or marketing manager is always more creative than an exhausted one. 💙

Need a hand keeping your social media active while you're away? That's exactly what I help businesses with.

📩 Drop me a message and let's chat.

02/07/2026

💼 Is Your LinkedIn Profile Working as Hard as You Are?

Be honest... when was the last time you gave your LinkedIn profile a bit of TLC? 🤔

If it's been a while, you're not alone, but you could be missing out on opportunities without even realising it.

A couple of quick wins:
✨ Update your headline so it tells people what you do, who you help and why someone should connect with you.
📸 Choose a recent, professional photo. People connect with people, and a friendly headshot helps build trust before you've even said hello.

Your LinkedIn profile is often the first impression you make. Make sure it's working as hard as you are.

Need a fresh pair of eyes? Pop me a message. I'd be happy to carry out a LinkedIn profile audit and create a simple, step-by-step plan to help your profile really stand out.

Because life's too short for a LinkedIn profile that still thinks it's 2019... 😉

05/04/2026

🐣✨ Hop Into Easter with Fresh Ideas! ✨🐣

Wishing all my wonderful clients (past, present & future!) a very Happy Easter 🐰💛

Whether you’re taking a well-earned break or planning your next move, it’s the perfect time to refresh, reset, and get your social media ready for a strong season ahead 🌷📱

Here’s to new ideas, fresh content, and plenty of growth! 🚀

12/03/2026

Fuelled by coffee and flexibility this morning ☕

Picked up my takeaway from Costa Coffee and the barista had written “Have a lovely day” on the cup. A small gesture, big smile 😊

One of the things I love about being a freelance social media manager is the freedom to work from anywhere. Today’s office? A local garage while the car gets four new tyres and a few other bits sorted. Laptop open, coffee in hand, and the morning’s work underway.

Proof that your workspace doesn’t have to be a desk to be productive.

How are you spending your Thursday? 👇

08/03/2026

🌟 Here’s to the Women Who Mean Business! 🌟

This International Women’s Day, let’s celebrate the incredible women running businesses, leading teams, and making things happen every single day. 💪✨

One of the best ways to mark the occasion? Support each other. Because when women lift each other up, amazing things happen.

Here are a few simple ways to show your support today:
💬 Leave a positive review for a female-led business
📣 Share or recommend a woman-owned brand you love
🤝 Collaborate, connect, or start a conversation
❤️ Like, comment, and engage with their content

Small actions can make a big difference! 💪🏻

💬 Tag a brilliant female business owner or manager who deserves a shout-out today!

06/03/2026

📚 A Morning of Networking, Inspiration & Community 🌟

Yesterday’s UNO Dean & Wye networking meeting at the lovely Severn & Wye Smokery in Chaxhill was one that really stayed with us.

We heard from our charity member Nicky from Great Oaks Hospice, who brought along her colleague Michelle, a Community Support Specialist. They shared the incredible work the hospice does supporting people across the Forest of Dean, not only caring for those on difficult journeys, but also providing vital support to their families. It was incredibly moving, and a powerful reminder of the difference this wonderful charity makes in our community ❤️

As it was also World Book Day, I asked everyone to bring along a favourite book, and we had a great mix! 📖

We saw everything from Wings by Terry Pratchett (which inspired Toby’s love of writing) and The Wind in the Willows by Kenneth Grahame, to The Let Them Theory by Mel Robbins.

I brought along my childhood favourite The Magic of the Faraway Tree by Enid Blyton (very excited for the film later this month!) and the marketing book I’m currently reading, Human First Marketing by Phil Treagus-Evans.

A brilliant morning of community, conversation and connection — exactly what networking should be! 🌟

14/02/2026

❤️ Share the Love This Valentine’s Day ❤️

Valentine’s isn’t just for roses and chocolates… it’s the perfect excuse to show some love to the amazing local businesses that help keep our worlds turning too 💛

We’ve recently been giving our home office a little refresh, and we couldn’t have done it without the help of Quedgeley Carpets Limited and Gloucestershire Gloss Painter and Decorators. Thank you for helping bring it all together! 🙌
(We’re still building furniture… pics coming soon 👀)

Looking for ways to support local today?
💛 Leave a lovely review
💛 Recommend them to a friend
💛 Share their posts or give them a follow

Every little bit of support makes a big difference.

💬 Tag a local business that’s helped you recently, and let’s spread the love!

Address

Holbeach Drive, Kingsway
Quedgeley
GL22BF

Website

https://www.knightanddaysmm.com/

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