17/10/2025
in 2017, I started a podcast in my bedroom that nobody listened to - that decision became the most consequential I've ever made. Here's my non-AI-slop advice for every creator...
1️⃣ The first thing...
It's so cliché that it almost makes me want to cringe typing this, but honestly - the precursor to doing anything at a high level is creating what I call "the conditions to out-persist" 🐢
And the most critical condition to out-persist at something is enjoying the thing
If you're not going to love it for 10 years, without the need for commercial incentive, there's a significant possibility you're not going to hang in there long enough to FAIL - LEARN - IMPROVE - GROW
*Look at the graph below for a window into how long I podcasted before people showed up - for context In the last 90 days our growth trajectory has increased significantly - we added more new subscribers in the last 90 days (2 million±) than we had in the first 900 days!*
Therefore, the first question one has to be: "Do I love this enough to give it a decade of my life?"
Once you're an adult, you only get about 6 or 7 decades.
Is this mission worth one of those precious decades?
If so, all you need is time. If you don't, stop wasting it.
2️⃣ The second thing...
TEAM, TEAM, TEAM
Nothing will sway your outcomes more than WHO you choose to align with
In business and in life:
The best decisions you make will be people
The worst decisions you make will be people
Steve Jobs once said the product he was most proud of making was "THE TEAM" and I feel the same way
I now have 100+ people behind me at FLIGHTSTORY who are truly the champions league of this industry - bound by obsession, detail orientation, and unapologetically hard-working to the point that you'd probably call us all toxic and we'd probably take that as a compliment 🤷🏽♂️
3️⃣ The last thing...
Don't take it all so seriously...
As a creator, you exist in a constant storm of feedback - praise, criticism, advice, attacks, all of it coming at you 24/7
This sounds weird, but one of the most clarifying thoughts that's helped me deal with the feedback is realising that I'm going to die someday, and that day is relatively soon
There's something about understanding that this is just a moment in time - accepting the paradox that your impact has very real consequences now, but at the same time, in the grand scheme of the grand scheme, you're going to be nothing more than a memory in a few loved ones minds - that liberates you from worry and enables you to do YOU with all of your heart
Thank you for enabling me & 100+ of my team here in the UK to have a job we love just by tuning in and supporting us. Today we're celebrating our community hitting 13,000,000 subscribers on Youtube! ❤️
P.S... if you're starting out, please just compare yourself today, to yourself yesterday! Thank god I didn't compare myself to the best in the industry back in 2017... If I had, I probably would never have started.
