19/11/2025
"We’ve done countless deals that have come to us through the kids. They’re some of the more powerful people in the family. They have the parents’ ears. They’re on social media and they’re locked in. When they’re all talking at the dinner table they’re like, ‘Hey, did you see this? Look at this guy.’”
Superyacht broker Brandon Ku**er of Kitson Yachts on the power of social, the "crazy ride" since starting a brokerage during Covid, breakthrough deals and embracing failure.
“You’re talking to the smartest people in the world and they are trusting you blindly. That’s a big responsibility," he tells us. "People really don’t get how much goes into making the stars align. It’s like a symphony behind closed doors making sure everything’s seamless.
“There are always challenges, there’s never just a cookie-cutter deal."