LB Digital

31/01/2024

Here’s a few of my favourite shots from the Les Mills Launch event held at the BIC by 📸

I had an absolute blast capturing the day and watching all the amazing instructors and participants sweat it our together 💦

If your brand or business needs some photography or videography of an event or perhaps you need some digital content then please get in touch and let’s see how I can help you!

19/01/2024

CHECK IT OUT 👀 Did you know I also offer photography and videography services? Here’s some shots from a bridal photoshoot back in June 2023. (My wife very kindly donned her wedding dress so I could get some shots for my portfolio 😂)

Get in touch if you are looking for some brand photography (I’m not offering wedding photography just yet! 🤪)

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03/12/2023

Unlock the power of Instagram Stories for your business! 🚀📱 Engage, captivate, and convert your audience with these pro tips to help you sky rocket your business:⁣

1️⃣ Behind the Scenes Magic ✨
Take your audience on a journey through the making of your product or the daily hustle at your office. Show the human side of your brand! This helps builds trust and shows a more personal touch to your brand.

2️⃣ Swipe-Up Strategy 📲
If you have the swipe-up feature, use it strategically! Direct traffic to your website, latest blog post, or a limited-time offer. Make your CTAs (Call to Action) simple and defined so your audience can quickly access the information they need.

3️⃣ Polls and Questions 🗳️
Encourage interaction! Use polls and questions to gather insights, involve your audience in decisions, or simply spark conversations around your brand. Building your brand’s community will help you keep loyal customers who want to support you and your business.

4️⃣ Highlights Masterclass 🎨
Organise your stories into Highlights for a curated showcase of your best content. Categories like "Product Sneak Peeks" or "Customer Testimonials" make your profile more enticing and you’ll see more customer conversions.

5️⃣ Countdown Stickers ⏰
Build anticipation for product launches or special events using countdown stickers. It creates a sense of urgency and excitement among your followers.

6️⃣ Go Live, Stay Connected 🎥
Utilise the Live feature to connect in real-time with your audience. Host Q&A sessions, product demos, or live events. Authenticity is key!

Remember, consistency is the key to success on Instagram. 🗝️ Keep your stories engaging, on-brand, and aligned with your business goals. Ready to elevate your Instagram game? Get in touch and let me help you strengthen your digital presence to boost your business 📈

08/11/2023

🚀 Supercharge Your Website: The Art of Optimisation! 🌐

Your website is your digital storefront, and ensuring it's optimized is key to attracting and retaining visitors. Here are some essential tips to make your website a powerhouse, and if you're ready to dive deeper, let's chat about a personalized plan:

1️⃣ Speed Matters: Slow-loading pages can turn visitors away. Optimise images and use efficient code to keep your site blazing fast.

2️⃣ Mobile Responsiveness: With the majority of users on mobile devices, a responsive design is a must. Ensure your site looks and works seamlessly on smartphones and tablets.

3️⃣ User Experience: Focus on user-friendliness. Intuitive navigation, clear calls to action, and a logical layout are key.

4️⃣ SEO Magic: Optimise for search engines. Target keywords, create quality content, and build quality backlinks to boost your ranking.

5️⃣ Content Quality: Engaging, informative content keeps visitors coming back. Regularly update your site with fresh, valuable material.

6️⃣ Security: Don't overlook security. Install SSL certificates and protect against cyber threats to build trust with your visitors.

7️⃣ Conversion Optimisation: Drive action on your site. Use compelling CTAs (Call to Action) and landing pages to convert visitors into customers.

Ready to take your website to the next level? Let's talk! Book a discovery call with me, and together, we'll develop a tailored strategy to optimise your website for success. 📈🌟

04/11/2023

Write a 🎉 That Moment When You Get Your First Sale! 🛍️🚀

Small business owners, I've been there – that exhilarating rush when you see the "New Sale" notification pop up. It's a milestone worth celebrating! 🙌 But let's make sure this is just the beginning. Here's how I can help you elevate your sales and turn those first sales into a thriving business:

🎯 Targeted Marketing: I specialise in creating laser-focused marketing strategies to attract the right audience. We'll identify your ideal customers and tailor your approach to speak directly to them.

🩵 Brand Awareness & Identity: A strong brand builds trust amongst your target audience. I’ll help you strengthen your brand identity so that your ideal customers are attracted to your business.

💡 Conversion Optimisation: It's not just about driving traffic; it's about converting that traffic into sales. I'll work with you to enhance your website and sales funnel for higher conversion rates.

🚀 Scaling Smartly: As your business grows, I'll help you scale while maintaining that personal touch that made your first sale so special. We'll explore expansion opportunities, including online marketplaces and new product lines.

So, if you've tasted the sweet victory of your first sale and want to make it a regular occurrence, I'm here to guide you. Or if you are desperate to start your new business and make your first sale, I’ll help you get there 🌟

Ready to elevate your sales game? Drop me a message, and let's get started! 📈🛒

28/10/2023

🚀 Elevate Your Business with Smart Marketing Strategies! 📊

In today's ever-evolving digital landscape, effective marketing strategies are the key to standing out, attracting your target audience, and driving sustainable growth. Here are some essential steps you should consider to supercharge your business through marketing:

1️⃣ Know Your Audience:
Understanding your ideal customer is the foundation of any successful marketing strategy. Take the time to create detailed buyer personas to tailor your messages and offerings to their needs and preferences.

2️⃣ Content is King:
Quality content is a game-changer. Consistently create valuable, engaging content that speaks directly to your audience. Whether it's blog posts, videos, or social media updates, content marketing helps you connect and build trust.

3️⃣ Optimise for SEO:
Appearing at the top of search results can significantly boost your visibility. Implement effective Search Engine Optimisation (SEO) techniques to ensure your website and content are discoverable by your target audience.

4️⃣ Leverage Social Media:
Social platforms are a goldmine for connecting with potential customers. Develop a strong social media strategy to engage, inform, and entertain your audience while driving traffic to your website.

5️⃣ Email Marketing:
Building a robust email list and sending targeted campaigns is a highly effective way to nurture leads and convert them into loyal customers.

6️⃣ Paid Advertising:
Invest wisely in paid advertising campaigns on platforms like Google Ads and Facebook Ads to reach a broader audience quickly.

7️⃣ Data Analytics:
Regularly analyse data to measure the effectiveness of your marketing efforts. Adjust your strategy based on what works and what doesn't.

Now, if you're feeling overwhelmed or unsure about where to start with your marketing strategy, I'm here to help. Let's chat and explore how we can take your business to new heights together. 💼🌟

https://www.lb-digital.co.uk/contact/

21/09/2023

🚀 Four Essential Strategies to Maximise your Business 🚀

In the fast-paced world, maximising your business's potential is a never-ending journey. To stand out, connect with your audience, and achieve sustainable success, you need a strong foundation.

Here are four game-changing ways to supercharge your business.

1. Brand Guidelines - Your Visual Identity Blueprint 🎨

Think of your brand as a person. Brand guidelines are the DNA that defines its personality. When your visual identity, logo, color palette, and typography are consistent across all platforms, you create a memorable, professional image that builds trust. Customers recognise and remember your brand more easily, enhancing credibility and loyalty.

2. Social Media Strategy - Engage, Inspire, Convert 📱

Social media isn't just a platform; it's a conversation. Crafting a thoughtful social media strategy allows you to connect with your audience on a personal level. Share valuable content, listen to feedback, and foster a sense of community. When your social media aligns with your brand and mission, it becomes a powerful tool for brand awareness, engagement, and, ultimately, conversions.

3. Mission Statement - The Heartbeat of Your Business ❤️

Your mission statement isn't just a collection of words; it's the soul of your business. It encapsulates your purpose, values, and the change you want to bring to the world. When you communicate a clear and inspiring mission, you resonate with both employees and customers who share your vision.

4. Website - Your Digital Storefront 🌐

In the digital age, your website is often the first interaction potential customers have with your brand. It's your chance to make a lasting impression. A well-designed website that reflects your brand, showcases your products or services, and offers an exceptional user experience is a vital asset.

By incorporating these four pillars into your business strategy, you're building a sturdy foundation for success.

Are you ready to elevate your business to new heights? Get in touch and I can help you maximise your potential! ⭐️

22/08/2023

🎨 How Colour Theory Elevates Your Brand 🌈✨​​​​​​​​​
Did you know that colours hold the key to unlocking emotions and perceptions? From invoking trust and excitement to nurturing calmness, the art of colour theory in branding goes beyond aesthetics. It's about crafting a visual language that resonates with your audience on a profound level.

💡 Discover the Psychology: Colours have the power to shape how your brand is perceived. Warm tones evoke passion and energy, while cool hues inspire tranquility. Understanding the psychology behind each shade helps you convey your brand's values and message effortlessly.

🎯 Building Recognition: Consistency is key! A well-defined colour palette aids in building brand recognition across platforms. Think about iconic brands – their signature colours instantly connect to their products and services. That's the magic of colour cohesion.

🌟 Conveying Emotions: What vibe do you want your brand to radiate? Whether it's a youthful vibrancy or a timeless elegance, colour choices play a pivotal role in conveying emotions. Each hue has a unique story to tell; let your brand's narrative shine through.

🧠 Memory & Impact: Studies reveal that colour-rich visuals are more likely to be remembered than monochrome ones. By strategically integrating colours into your branding, you create a lasting impression that lingers in the minds of your audience.

Ready to dive into the world of colours and elevate your brand's identity? Let us help you curate a palette that resonates, captivates, and leaves a lasting imprint. Send us a DM to get started. 🎨💼 "

Remember, every shade has a story – what's yours? 🌈✨

21/06/2023

Is your website optimised? 📱
52.08% of web users search across mobile devices so it is so important to ensure your website is optimised for mobile. This can make or break your users experience and could be effecting the sales of your services.

Need help? Get in touch 💬

21/06/2023

When creating a brand it’s important to find your corporate styling. That can include:

🔸 Fonts
🔸 Colour themes
🔸Tone of voice
🔸 Logo options
🔸 Catchphrases
🔸 Business values
🔸 Mission statements

Get in touch and let’s start creating your brand!

21/06/2023

Who else loves a ‘to do list’ and ticking off all the things?! 🙋‍♂️ (It’s got a to be a small achievable list though, otherwise it’s just too overwhelming and I’ll find anything BUT my ‘to do list’ to do - are you the same? 😂)

09/05/2023

09/05/2023