LPV.Agency, Romford (2026)

13/01/2026

I just wrote off £2.48M in unpaid invoices.

Not “paper losses”. Not unrealised gains.
Real work, delivered, approved, used.

I’m not posting this for sympathy.

I’m posting it because it taught me the most expensive lesson of my career:

Heart without rules is a tax.

So here’s what changes in 2026.

1. I protect my time.
If it’s not a fit, it’s a polite no.

2. I protect my work.
We agree the rules early, we keep them.

3. I protect my network.
I’ve built a global set of relationships over years.

From now on, that access is for retainer clients only.

Not as a flex.
As stewardship.

Introductions should be earned, not requested.
And names should be protected, not sprayed around.

The upside is simple.

Less noise.
Better clients.
Cleaner outcomes.
More peace.

I’m rebuilding, calmly, properly.

If you want to watch the next chapter, stay tuned.

12/01/2026

London map of clients, not followers

Every pin on this map is a real job.

Not “coverage”.
Not “reach”.
Actual work, with real firms, across London.

Boardrooms in the City.
Clinics in the suburbs.
Hotels, schools, care homes, trading floors.
Teams who need to look and sound like the safe pair of hands in their market.

For twenty one years my family has been behind cameras.
Regional TV, national TV, live trucks, studios.
Now, LPV is the quiet layer behind brands that want the same standards online.

We do not shout about it.
We just show up where it matters:

One founder who needs a calm film crew before a big exit

A medical group that must get every word correct

A security firm where one sloppy frame would cost trust

Same green map.
Different stories.
All tied together by one simple rule.

Protect the name first, film second.

If you run a serious firm in London, your brand is already on many screens.
The question is whether those screens make you look as safe and capable as you are in the room.

That is the work we do, street by street, client by client.

12/01/2026

My Stripe now sounds like rain

This is my favourite pattern in business.
Not one giant “win”.
The same number, paid again and again.

£1,250.
£1,250.
£1,250.
More lines, same story.

Retainers in.
Work booked.
No chasing, no drama.

It did not start like this.

In my early years I did what most service firms do:

Said yes before money cleared

Let “friends” pay late

Wrote long proposals for people who never logged in to Stripe

Plenty of work.
Very little sleep.

The shift was simple.

One, we set a clear line.
We charge first, we protect the work, we protect the name.

Two, we productised.
Fixed scope, fixed fee, fixed dates.
The client knows the number, the team knows the plan.

Three, we made it easy to pay.
One link, card in, done.
No bank acrobatics.

Now Stripe looks like this.
A row of quiet confirmations that the offer is clear, the value is felt, and the relationship is grown up.

If you still depend on “they promised they will pay next week”, you do not have clients, you have hopes.

After twenty one years, this is the pattern I trust most:

Clear promise.
Clean price.
Money in before the hard work starts.

Your nervous system, your team, and your future self will thank you.

12/01/2026

Still guessing where people click, really?

Most websites are built once, then worshipped like a painting.

Ours are treated like a lab.

The images here are from a weekend promo on an e commerce site.

Every blob of red is a real person clicking.
Every tiny number is a vote.

One button pulled 12 percent of all clicks.
Some lines that the team loved got almost none.
The trust badges near the bottom barely registered.

So, each week, we do the boring work:

Move what people actually use higher

Shrink what no one touches

Change one thing at a time, then watch

Keep a simple log, "we changed this, result was that"

No big redesign.
No drama.
Just quiet compounding.

After twenty one years of this, you start to see patterns.

You stop asking, "What do we like"
and start asking,
"Where do buyers really go, and how do we help them get there faster".

If you are not looking at behaviour weekly, your page is leaking money in slow motion.

Your website is not a brochure.
It is a living system.
The firms who treat it that way keep winning, quietly.

11/01/2026

Google thought this ROAS was broken

This screenshot is from a tiny Google Ads test.

Cost: about thirty three in ad spend.
Conversion value: just under thirty thousand.
Actual ROAS: 88,615 percent.

No trick.
No viral post.
No mad budget.

We did one simple thing.
We got smart about words.

Not all search terms are equal.

Your best buyers often search for:

Your brand name

Your own product names

Problems that only you really solve

While you sleep, competitors quietly bid on those words.
They show up above you.
They borrow your reputation, then sell their offer.

So we flipped it.

We wrote calm, sharp ads around the right words.
We protected the brand terms like they were trade marks.
We paid for intent, not random traffic.

Result, fast.

This is why smart beats loud in advertising.

If you lead a serious firm, treat your search terms like you treat your legal contracts.

Know which words are yours.
Defend them.
Spend small, think hard, and let the maths do the bragging.

11/01/2026

ChatGPT, Perplexity, Google, Maps, same answer

I tried a small test in incognito.

Typed “Romford video marketing” into Google.
Typed the same into Perplexity.
Then asked ChatGPT to show “Romford video marketing”.

Three different places, same result.
LPV.Agency, again and again.

This is not an ego thing.
It is a systems thing.

For years we kept doing the boring work:

Clear niche, “video marketing Romford”, written in plain English

Real client clips and pages that match how people search

Reviews from serious firms, not mates

Structured case studies that tools can read and trust

So now, when someone asks Google, it points to us.
When someone asks an AI, it points to us.
Even in incognito.

That is where this game is going.

If search engines and AI tools cannot explain who you are, in simple words, you are invisible to the people who pay.

The firms that win will not be the loudest.
They will be the ones whose proof is so clear that humans and machines both say,
“For this problem, speak to them.”

That is what we build for clients.
Quiet proof that shows up everywhere it matters.

11/01/2026

From three thousand to eleven per client

This little Stripe line is my favourite:

Spend per customer:
from about three thousand
to just over eleven thousand,
plus 251 percent.

Same founder.
Same product.
Same market.

So what changed?

For twenty one years I have watched one truth repeat.

The money is never in “more stuff”.
The money is in focus.

We did not add ten more offers.
We stripped things back.

We made one clear promise that a board could repeat at dinner.
We showed proof in their language, week after week.
We built a calm follow up path so good clients felt looked after, not chased.

Once that clicked, the pattern was the same as always:

One firm went from zero to fifty million in less than a year.

Another moved from nine to twelve million without hiring an army.

A smaller one quietly opened six times more locations.

One that was close to shutting the doors ended up closing competitors instead.

From the outside it looks like magic.

From the inside it is boring discipline:

See the one thing that matters,
remove the five that do not,
then repeat.

After two decades in this game, you start to see the small differences that add millions to the top line.

That is the real work, not the pretty dashboard.

11/01/2026

Honey brand quietly collects 3.1m views

What three million views really mean

This was a simple video for a natural honey brand.
No hype.
No big celebrity.
Just a clear offer and a calm message.

Result:
3.1 million views
33,000 reactions
2,900 comments

Nice numbers, but here is what mattered to the client:

Their buyers were health conscious, older, and careful with money.
They did not want a loud “internet ad”.
They wanted something that felt like a trusted family pharmacist, now online.

So we built around that:

We kept the script short, in normal words

We showed real products, not stock clips

We made the expert behind the brand visible

We gave one clear next step, not five

Then the system did the work.
The team watched comments, answered questions, and guided people to the right product, not just “buy now”.

Three million views is the surface.
Underneath, this was about trust, tone, and a team who could handle volume without losing their values.

If you lead a serious consumer brand, this is the point of content:

Not to go viral once,
but to be the name people feel safe choosing,
even when three million other things are on their screen.

11/01/2026

Quiet system turns 10k into 66k

What this +588% screen hides

Last month this client’s Stripe looked normal.
Roughly ten thousand in sales for the month.
Good business. Busy team. Flat graph.

This month the same screen shows over sixty six thousand and a +588 percent jump.

Nice result, but it did not come from a magic ad button.

We did three very boring things:

One clear offer the board could repeat in one line

Simple proof pieces every week, so buyers felt safe

Follow up that treated every lead like a person, not a pixel

Same product.
Same founder.
Same market.

New structure, new rhythm, new trust.

Most serious firms I meet are not short of effort.
They are short of a calm system that turns their good name into booked work.

If your Stripe screen has looked the same for too long, your problem is not reach.
It is clarity, authority, and what your team do after someone shows interest.

That is the work I care about.

11/01/2026

What this 735,424 reach screen hides

Last time I ran a big campaign for a nationwide hearing aid company, the numbers looked like this:

735,424 people reached in 28 days.
191,486 post engagements.
229 new page likes.

Nice screen.
But this is not why the board cared.

They cared about three other things:

Every person in that number might be hard of hearing, scared, or caring for family.

Every word had to be kind, clear, and legally safe.

The phones had to ring in the right clinics, with staff ready to help.

My job was not “get reach”.
My job was “get reach, stay trusted, fill the right rooms”.

So we built a calm system:

One simple offer the whole country could understand

Scripts that passed both compliance and the “Gran test”

Fast replies to worried comments

Clear paths from ad to test, with no tricks

The result was not just a spike in numbers.
It was full diaries, better follow up, and a stronger brand in a very sensitive market.

If you run a serious health or care brand, this is the standard:

Reach is easy.
Reach with trust, at scale, is the work.

31/12/2025

My eight year old runs boardrooms
Last day of 2025. I got my plan for 2026. From my 8 year old daughter.

She hands me a drawing and it says:
“every day is a fresh new start”
“love you”

That’s it. That’s the whole strategy.

Not more pressure. Not more noise.
Just a fresh start, on purpose.

2026 is already lining up. Partnerships are started, tested, running, trusted.

But the real win is simpler than the pipeline.

Every year is a new chance to rewrite your story.

So here’s my rule for 2026:

→ Decide to be the hero
→ Build the quiet system
→ Protect the name, the resources, the network
→ Keep going, even when it’s calm

If an 8 year old can believe in tomorrow that cleanly, we can too.

Happy New Year!

25/12/2025

Merry Christmas! Christmas in London, lights, cold air, and a proper reminder.

This year reminded me of something simple.

The best “wins” aren’t business ones.
They’re the people you get to share them with.

Thank you to everyone who backed us, trusted us, and stayed close.

LPV.Agency

13/01/2026

12/01/2026

12/01/2026

12/01/2026

11/01/2026

11/01/2026

11/01/2026

11/01/2026

11/01/2026

11/01/2026

31/12/2025

25/12/2025

Address

Website

Alerts

Shortcuts

Share

Category