12/05/2026
Most organisations say they want their teams creating video.
What they often want is polished communications, without the time, cost or friction that usually comes with them.
That tension is why video so often stalls.
When we worked with the team at Cripps on a smartphone video workshop, one comment captured the issue clearly.
“You play two roles. You create content with an excellent finish. But you also empower us to make content that is good enough to work as a communication tool.”
Our approach to Learning and Development is built around resolving that balance.
We care about storytelling and craft, but we also help teams develop the confidence and judgement to know when speed, clarity and usefulness matter more than polish.
When that happens, video stops being a special project and starts supporting everyday communication.
If teams are hesitant, overthinking, or defaulting back to email and documents, the challenge is rarely motivation. It is usually about permission and shared understanding.
That is what our work focuses on changing.
Learn more: https://www.digitom.tv/case-study/cripps/