Attention Seeker

30/09/2025

Are you in marketing but don’t have a social media strategy? Do your social media posts feel scattered? Do you know that social media should and could positively impact bigger business objectives, but you’re not sure how?

I can help.

After years of helping brands get attention, I want to help more marketers navigate social and build a strategy that actually works.

So I am going to host my first workshop!

I know all too well that social media is noisy, messy, and too often left at the bottom of the marketing pile.

Posting in a hurry, chasing likes, copying trends… that’s not a strategy.

This will be a small workshop for marketers that will help you make sure social doesn’t sit in a silo.

There is space for just nine marketers to be in the room together. To get clear on what social is really for, and leave with a 2026 plan that actually supports your marketing and business goals.

This isn’t a “social hacks” course. It’s for marketers who want social to pull its weight:

👋 In-house marketers (from juniors and apprentices to managers) who want a proper strategy, not just a posting cycle
👋 Content creators who need clarity on what’s on-brand (and what’s not)
👋 Solo marketers juggling everything
👋 Anyone tired of churning out posts with nothing to show for it

You’ll leave with:

🙌 A crystal-clear picture of your audience & social media goals
🙌 Your brand voice mapped out (and what not to post)
🙌 Which platforms to prioritise (and which to ignore)
🙌 Content pillars that make sense for your business
🙌 A posting rhythm you can actually stick to
🙌 A definition of success

You’ll also get a pre-event pack, a fill-in-as-you-go workbook, and a content plan template.

Build a Social Media Strategy That Actually Works for 2026

📍 Thursday 20 November, .house , St Albans
⏰ 09:30–12:30
🎟 Limited to 9 seats
👉 Launch offer: FIRST4 gets 12% off.

Link to book in my bio.

18/09/2025

There’s no shortage of social media events, but this one’s different.

SocialLab is a brand-new meetup in Soho for people who work in social media.

What’s happening?

🎤 Four engaging 30-minute talks you’ll actually want to listen to
🤝 Plenty of time to connect with other social people (without awkward badge scanning)
🍸 Free drinks (until the tab runs dry)

You’ll hear from:
👉 💫 James Armstrong – Creative Director at Social Firefly
👉 Segun Ogunsheye – Director of Social Media & Creative Content
👉 Ellie Wilbraham – Social & Content Manager at
👋 And me! I’ll be speaking about Community > Content: What Social Media Really Needs in 2026

If you want ideas you can take back to your team the next morning (not just a smidgen of inspiration and with a fuzzy head) then this is the room to be in.

🗓 Date: Thursday, 16th October, 2025
⏰ Time: 7:00 – 9:30 pm
📍 Location: London Cocktail Club, Oxford Circus

🎟️ Ticket link in my bio

Hope to see some of you there!

16/09/2025

10/09/2025

Social media is a bit of a mess right now 💩 I’ve actually questioned if I should give up and go sell fruit on a beach 🍍

But I’m persisting, and for anyone else in the thick of the mad social and digital world right now… hopefully this makes sense…

September always feels a bit like new year in marketing. I’ve been looking back at the year to date and ahead to the next few months.

This year (in fact even in just the last few months) we’ve seen:

📉 Significant algorithm shifts across all major platforms
🤖 Even more content flooding our feeds due to AI
👀 Audiences lurking more than they’re liking - reach and engagement are generally down

Proving the value of organic social in particular is a challenge.

I recently came across the term “social media engagement recession” (credit to ) and it couldn’t be more accurate.

Because that’s exactly what we’re in.

It might feel like engagement has disappeared, but it hasn’t.

It’s just gone dark.

People are still on social! They are watching, scrolling… 👀

But attention is harder to win and even harder to keep for brands.

And it can’t be achieved by chasing trends or churning out more content.

As we start to see “what to do in 2026…” posts, I think this is the time for brands to NOT chase the next trend or new feature.

Instead, I think brand strategy and how that shows up on social is more important than ever.

💪 Be different and own your brand, don’t be a slave to the algorithm.

PS. If you need a social and digital strategist to work with your brand or agency I’m available 👋 I’ve not resorted to selling tutti fruity on the beach yet!

31/07/2025

Availability update 👋 Due to (a couple of) unforeseen changes, I now have availability for social and digital marketing consultancy work.

The past few months have been fantastic, mostly working with founders and small teams across various consumer and B2B industries.

Recent highlights include:

👉 Leading marketing for a fintech startup as Part-Time Marketing Manager, repositioning the brand, leveraging a national sports partnership, delivering full-funnel content across SEO, email, and social, and overseeing a full website rebuild.

👉 Driving visibility and lead generation for a brand agency, increasing reach, content performance and email engagement while supporting new business development.

👉 Delivering content and community growth for a local car garage. Instagram views up 112% in June and another 75% in July, tied to strategic messaging and local marketing.

👉 Helping a shopping centre build digital presence and local loyalty, doubling Instagram followers and increasing retailer engagement by 92% through local-first content and community-building.

👉 Launching a digital video tour startup across Herts, Beds, Bucks and London, positioning the brand, establishing tone of voice, and delivering organic social content that supported a paid social campaign to convert leads.

👉 Creating a full communications strategy for a Higher Education provider, refining messaging, supporting SEO, and increasing engagement across Instagram, LinkedIn, and web.

And of course, there’s the pure passion project: The Marketing Meetup Hertfordshire, where I’ve been co-hosting events and building a local marketing community I’m incredibly proud of.

I work best with founders, small teams, and agencies. Whether you need a short-term partner or just someone who can get 💩 done.

And since it’s (almost!) August and many people are away, I’ve launched a new flexible service…

Business Concierge, for ad hoc marketing support, without the commitment, from one hour to six hours.

🔗 Book for a Business Concierge option via the link in my bio

📩 DM me or drop an email about freelance and consultancy support

16/07/2025

Social media and SEO have been working closer together for a while, but this is it.

They’re merging more quickly.

Since the 10th of July, Instagram content from professional accounts now shows up in Google and Bing searches.

This is a clear shift that demands integrated thinking.

I’m seeing the lines between SEO and social blur more every day.

If you’re not already, it’s time to align your social and SEO strategy.

Be great to hear how you’re finding this update – has it impacted your digital strategy? Are you seeing results already?

07/07/2025

“Community”... A potentially overused word in the marketing world. So what does it (or should it) really mean, and why should it matter to every single brand, no matter the size or industry?

I’m proud to say we unpacked a lot of this at last week’s Hertfordshire event.

Not only was this my first TMM event as host alongside the brilliant Anna Peck from but I was also on the panel with Emily Waddell from and Jim Lewis from

We’ve all built community in some shape or form, so it was interesting to bring different experiences to the table. But we all ultimately shared the same perspective: that wherever you’re building a community, you must be human.

👉Listen. Understand. Build rapport. Give something back, often without the expectation of receiving anything in return.

That is building community in its simplest format, whether for charity, business, or an internal organisation.

In the case of social media, be SOCIAL. The clue is in the name, brands!

And we finished off by acknowledging that we are all part of a great community - the TMM one here in Hertfordshire 🙌

What an amazing group of people, and I want to say a big thank you to everyone who came and to those who made it possible. We saw a lot of new faces, as well as regulars. The feedback was tremendous.

Here’s to the next one 👀

🦚 Couldn’t resist sharing the first outing for my Attention Seeker shoes 😂

26/06/2025

One week today, there will be a bunch of amazing marketers walking through this door for Hertfordshireshire ☀️

The best part of any TMM event is being in a place with likeminded people, not in sales mode, ready to learn, share, and mingle.

We had a panel format for the last event and it worked great, so we’re doing it again!

This time the topic is Marketing & Community: What Really Matters Now 👀

Community is perhaps an overused term in marketing at the moment, so what does it actually mean? How can brands build one, online and offline? And how to sustain it?

We’ll hear from three brilliant humans who bring different perspectives to this conversation from different marketing worlds – agency, consultancy, corporate, and charity.

👋 I’m really excited to be part of the panel this time alongside the fantastic Emily Waddell (Head of Marketing at ) and Jim Lewis (Fundraising & Partnerships Manager at ).

We had a meeting with today too, an amazing venue that will make sure we’re full of delicious food and drinks for the night.

We couldn’t do it without our sponsors so a huge thank you to the Toggers!

There’s less than 10 tickets left so GO GO GO to the link in bio if you want to be there 🏃‍♂️

🗓️ Thursday 3rd July, 6-8pm
📍 Rose & Crown, Sandridge (AL4)

30/05/2025

Super excited to share that I’m officially a host of Hertfordshire 🤩

TMM has been one of my favourite events to attend regularly for years, so I’m genuinely buzzing to be part of the team of organisers - with the added bonus of co-hosting with the brilliant Anna from

🗓️ Our next event is on Thursday 3rd July. I’ll be hosting and speaking on the panel 🎤 alongside two other fantastic local marketers… it’s going to be a good one!

If you’re based in or around Hertfordshire, I’d love for you to join us. Get your ticket via the link in my bio 🎟️

I can’t wait to help shape these events going forward.

If you’d like to speak at a future event too, get in touch.

27/09/2024

I definitely feel good this Friday after a career highlight this week 🦚

I had the privilege of speaking 🌟 The Marketing Meetup 🌟 about how social media can be a superpower for marketers, especially as we head into the last quarter of the year, Christmas campaigns, 2025 planning… September is a big month!

🦁 I shared my social media analysis framework to help make social media ROAR to strengthen your brand and marketing.

🔁 The key takeaway: Keep listening, socialising with your community, monitoring and refining to ensure your social media remains effective and that you’re a strong player in the market.

👏 Well done to Jeremy Freeman who spoke to us about making marketing inclusive. He shared great insights on how we can achieve that. Progress is better than perfection, and we can all make better progress with inclusive marketing.

TMM is always a great event to meet fellow marketers, have great conversations, and learn. We have a great, supportive community of marketers here in Hertfordshire 🫶

If anyone would like to hear the talk - it’s only 15 minutes long and I’d be happy to chat through with you, and help your marketing plans be stronger with social media 💪

29/08/2024

Just back from our first holiday in over two years! 😲 I brought my laptop as a safety net, but thanks to good planning and prep before we left, it stayed off (except for one call about the upcoming The Marketing Meetup Hertfordshire event, which was super exciting!).

With September around the corner and our youngest starting reception, I’ll finally have a more “normal” working week.

It’s the perfect time to gear up for Q4, finish 2024 strong, and start planning for 2025.

I have capacity and would love the opportunity to work with you if you need support.

Perhaps you.....

🌎 Need some help with a social media strategy that will capture attention and get results
👯 Want to enhance your team processes for maximum efficiency and impact in managing social media accounts
🚢 Need all hands on deck for your new client wins or an upcoming campaign

With over 15 years of experience in PR, digital, and social media marketing, I offer strategic social media consultancy for Marketing Directors, In-House Marketing Teams, Communications Agencies, and Business Owners.

Do let me know if you’d like to chat about how I might be able to help, or share with your fellow contacts who might need some support as we head into the last few months of the year.

18/06/2024

Had a great time at .collective last week 🏘️ I love it when professionals in the same field come together to support and learn from each other, and the event was full of talented and inspiring people in the construction and property industry.

Thank you .uskuri and for inviting me to speak at the event about using social media to build trust and awareness, which is especially important in an industry where one-time clients are common.

The journey from clients identifying their needs to deciding who will help them achieve their goals is a delicate one. We discussed how to establish a strong foundation to build trust and awareness, making that journey as smooth as possible (I tried to not use too many property puns...) 🧱

For those who attended, I offered a free “Social Media Health Check” as a starting point for improving online presence and attracting more clients. This includes recommendations to help build trust, awareness, and ultimately, happy clients.

If you missed the event but are interested in learning more about what we discussed and receiving a Social Media Health Check, I’d be happy to chat!