AP Sherratt

AP Sherratt More than just marketing. Intelligent solutions to your creative problems.

5 Mistakes that are killing your marketing output...5. No measurementAnalytics and reporting is your best friend! In the...
13/04/2026

5 Mistakes that are killing your marketing output...

5. No measurement

Analytics and reporting is your best friend! In the same way that no strategy means you're shooting in the dark, the same goes for no measurement. If you have nothing to quantify whether or not your marketing is landing effectively, you're just throwing money and time down the drain.

At AP Sherratt, we get familiar with your baseline analytics, whether that is in relation to socials, web traffic or paid ads - we know our ROI from our elbow!

Get measurable results for your business!

🌐 www.apsherratt.co.uk
πŸ“© [email protected]
πŸ“ž 07939253806

5 Mistakes that are killing your marketing output...4. Content without a purposeYour content anchors your brand. In orde...
07/04/2026

5 Mistakes that are killing your marketing output...

4. Content without a purpose

Your content anchors your brand. In order to build trust with your audience it's crucial that what you convey shows your authority in the industry. You don't want to confuse your audience, send them mixed messages and dilute their confidence in your business.

Clear and well-structured content is key to ensuring that you capture and maintain your audience's attention, as well as help your business internally to manage time and resources effectively.

Content is our bread and butter, from social-ready videos to SEO-focused articles we know what works and what doesn't. To level up your marketing presence, get in touch with us today!

🌐 www.apsherratt.co.uk
πŸ“© [email protected]
πŸ“ž 07939253806

5 Mistakes that are killing your marketing output...3. Poor UX/UIIn today's day and age, your website is your shop front...
02/04/2026

5 Mistakes that are killing your marketing output...

3. Poor UX/UI

In today's day and age, your website is your shop front... and it's open 24 hours a day, 7 days a week! It's so important that it not only looks good but performs well too, there's nothing more frustrating for customers when they are trying to navigate your website and it isn't responsive or user-friendly!

Having bad UX/UI is a sure fire way to put off any potential clients and, ultimately, lose revenue. The solutions can be straightforward when you know what to do, fortunately at AP Sherratt our team are experts in crafting successful UX/UI projects!

For great performing websites, get in touch...

🌐 www.apsherratt.co.uk
πŸ“© [email protected]
πŸ“ž 07939253806

5 Mistakes that are killing your marketing output...2. No brand identityYour brand identity is pivotal in ensuring you c...
30/03/2026

5 Mistakes that are killing your marketing output...

2. No brand identity

Your brand identity is pivotal in ensuring you can be remembered and trusted by your target audience. The first hurdle for business owners is understanding that a lot of what consumers process is subconscious, but has a serious impact on their perception of your business.

How you build your brand says everything to your potential customers, do you project trust, creativity and innovation or do you lack cohesion and suggest disorganisation, lack of imagination and poor performance? There are a lot of parts that build the whole brand, from your visual identity to your tone of voice, photography strategy to wider applications. If these aren't fine tuned, your brand will look messy and your clients will internalise this.

At AP Sherratt we work closely with our clients to build brands that have strong identity and messaging. If you think your company is not quite hitting the mark, drop us a message and let's talk about getting you on the right track!

🌐 www.apsherratt.co.uk
πŸ“© [email protected]
πŸ“ž 07939253806

27/03/2026

Great marketing starts with great content.

One of the biggest differences between brands that grow and those that don't is their level of visual storytelling.

After all, a picture is worth a thousand words, right?

🌐 www.apsherratt.co.uk
πŸ“© [email protected]
πŸ“ž 07939253806

5 Mistakes that are killing your marketing output...1. Marketing without strategyNo clear strategy means you're shooting...
25/03/2026

5 Mistakes that are killing your marketing output...

1. Marketing without strategy

No clear strategy means you're shooting in the dark. The overall aim of marketing is to get the right message to the right audience, if you're trying to do this without a strategy you're fighting a losing battle from the off.

Wrong message + right audience = no results
Right message + wrong audience = no results
Wrong message + wrong audience = no results

From the off it's super important to make sure you know your key messaging and your target audience, not just generally but in detail! Who they are and what they do, their likes and dislikes, their behaviour patterns... if you don't know what time they get up in the morning and how much milk they put on their Weetabix then you're doing it all wrong.

Jokes aside, the smaller details do matter when it comes to getting results from your marketing output.

We get under the skin of your business and help you with both your messaging and audience. If you're struggling with results in your business, reach out to us today!

🌐 www.apsherratt.co.uk
πŸ“© [email protected]
πŸ“ž 07939253806

We’re proud to have helped local business, Cheshire Gas Services, with their rebrand, design, and website build. Helping...
07/01/2026

We’re proud to have helped local business, Cheshire Gas Services, with their rebrand, design, and website build. Helping to demonstrate their commitment to their customers and personal approach.

Big thanks to Andy at Cheshire Gas Services for choosing AP Sherratt to fulfil their needs on this project!

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