SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling Officially launching in October 2023! We primarily work with small, local businesses along the English south coast, like in East Sussex and Brighton and Hove.

Follow along for digital marketing & social media tips, behind-the-scenes of our small business, + improtant reminders that help you & your business thrive along the South Coast, in East Sussex & Brighton + Hove. ☀️

Get tips directly to your inbox🔗⬇️ Welcome to the page for SoCo Marketing Collective! ⚡️

💻 Follow along for exciting updates, helpful insights, valuable tips, behind-the-sc

enes content & more for all things digital marketing. But, we're happy to share little moments of marketing magic with whoever follows along!

☀️ SoCo Marketing Collective offers dynamic digital marketing and multimedia storytelling strategies that are actionable, affordable and effective for small, local businesses. Are you a small, local business along the South Coast?

🫱🏼‍🫲🏽 Let's work together and our team at SoCo Marketing Collective can be your digital marketing bestie and social media guru!

Before we rush into what’s next … we wanted to pause and reflect. 🤍2025 was full of small, meaningful moments: ✨strategy...
22/12/2025

Before we rush into what’s next … we wanted to pause and reflect. 🤍

2025 was full of small, meaningful moments:
✨strategy sessions that unlocked clarity
✨workshops that sparked confidence
✨content that finally sounded like the people behind the brands
✨and a growing community choosing intention over noise.

Swipe through to see the highlights of the people, the places, the progress, and a few numbers that summarise the year. 👉🏽

Thank you for being part of the SoCo community this year, in whatever way that looked like for you - and here’s to 2026 being rooted in marketing clarity, a true sense community and purpose. 🤍

12/12/2025

Spend a random Autumn day with us at SoCo ☺️👆🏽

Here’s a little peek at what a realistic (yet slower-paced) November day looked like for us. 👀

Our main focus on this particular day was working on tailor-made marketing strategies, templates, and content for one of our clients. 💻

To break up the day, I made sure to lean into the extra Autumn-y feel and enjoy some of Brighton’s best local gems - fueling the day with a really good lunch and a couple of caffeine pick-me-ups 🤭☕️

But not all days look like this…

Most days are a busy mix of client sessions, networking, content capturing, editing - or all of the above 😉

But I’d love to know…

What does a day in your life look like for you as a small, local, or independent business owner? 🤔

And what’s your favourite part of your day this holiday season? 🫶🏾

Share with us in the comments ⬇️

There are more ways to support our small, local + independent businesses this Christmas than just shopping local.Save th...
02/12/2025

There are more ways to support our small, local + independent businesses this Christmas than just shopping local.

Save this for later, share it with your people to support our independents this Christmas, and try one or two of these this week.

👉🏽Swipe through for quick, practical actions to help people choose your business with more clarity and ease this season.

Sometimes it’s the small tweaks - the ones that help people feel seen, supported, and confident - that make the biggest impact. ✨

Save these tips to help people choose your business this holiday season! 👆🏽💾Getting chosen isn’t just about shouting abo...
19/11/2025

Save these tips to help people choose your business this holiday season! 👆🏽💾

Getting chosen isn’t just about shouting about what makes your business the r i g h t choice.

It’s also about making it easy for them to choose you and actually “shop” local this season. 🫶🏻

Sharing content across your channels to build those connections and trust is important.

However, most small, local, and independent businesses don’t need more content…

They just need clearer touchpoints, tidier links, and a bit more intention behind what already exists.✨

➡️Swipe through for tiny tweaks that help your customers say: “Yep, this is exactly who I’ve been looking for” this holiday season.

And if you want the full list of practical tips and actions - including online and in-person ideas for your shop, studio, venue, or service - you’ll find it in this month’s SoCo Spark newsletter. 📰

🔗Tap the link in our bio for extra tips and resources in The SoCo Spark.

Or, tap that follow button for more practical marketing ideas for your business. 💛

Sometimes the biggest barrier to your marketing isn’t lack of ideas or capability…it’s space and the permission to take ...
10/11/2025

Sometimes the biggest barrier to your marketing isn’t lack of ideas or capability…it’s space and the permission to take it. 🤔💭

Swipe through to see how giving yourself space to slow down and show up can make all difference + get a few tips & ideas, too 👉🏽

At our latest SoCo Spark+ Drop-In, we took a few hours to slow down, think clearly, and take action on the things that had been waiting on our to-do lists for “someday.”

💛 Danielle from refined her content plan and created 80% of a new post.

 💛 Abigail from built a story-led content ideas to bridge holistic wisdom with modern marketing.

 💛 Helly from explored playful, confident content ideas for her bold brand.

 💛 Claire from and crafted her “Meet the Founder” video post to welcome her community in.

We had such a brilliant day working with these amazing business owners …
👉🏿 We focussed primarily on supporting each of them with the content marketing and content creation for their brands and business.

👉🏼 We had the chance to use some of the resources, marketing ideas and formulas from our SoCo Spark+ hub to guide them in actioning their content strategies

👉🏻 And, we also enjoyed some snacks and cake to celebrate SoCo’s second year, too 🧁


Grab some of the tips & ideas we explored in our workshop together for your business 👆🏽

And, snag a spot at one of our upcoming marketing workshops to give yourself - and your business - the time, the support and the space to make your marketing more effective (and a lot less daunting). 🎟️

Tap those links in our bio for more info 🔗

Rather do it at your own pace?

Explore the SoCo Spark+ hub - your pocket-friendly marketing toolkits & resources designed to meet you and your business where it is at right now.

Link in bio ✨

👉🏼Scroll through if you want to steal 3 marketing sparks that shaped our September. We’ll be taking these into the rest ...
07/10/2025

👉🏼Scroll through if you want to steal 3 marketing sparks that shaped our September.

We’ll be taking these into the rest of autumn - and you can too. ✨💛

1️⃣ Visibility isn’t about being the loudest - it’s about being clear.

A big September highlight was speaking at the Visibility Brunch, where we talked about how visibility in business (and as women) isn’t about shouting - it’s about clarity, confidence, and staying true to who you are.

2️⃣ Campaigns don’t need to be complicated.

In our free SoCo Spark newsletter, we broke down why one clear campaign focus beats juggling ten different messages. Consistently sharing the simplest, most important message you need to share from your business right now is how people will remember your business when the busy season hits.

3️⃣ Connection > perfection.

At our Build-a-Brand workshop with Lemon Drizzle, we saw first-hand how powerful it is to strip things back, get clear on brand foundations, and share the human side of business. That’s the kind of marketing that actually sticks.

✨ Those are the sparks I’m taking into autumn.
SAVE this post for later if you don’t have time to think on these now.

What about you? What are you bringing from your month of September into Autumn?
Let us know in the comments!

✉️ For more seasonal tips, resources + ready-to-use ideas, subscribe to the free SoCo Spark newsletter (link in bio). ✨

September has that “fresh notebook” feeling. 📓🍂
But for business owners? It often comes with a mile-long list of everyth...
15/09/2025

September has that “fresh notebook” feeling. 📓🍂

But for business owners? It often comes with a mile-long list of everything you think you should be doing again. 😵‍💫

And, let’s be honest… jumping back into all the things at once is the fastest way to lose momentum by October. 🫣

The marketing that actually works this season - for your business and your time - comes down to one thing:
Pick one clear story, one offer, one campaign.

And let that be your focus.

That’s it.
✨ Lighter.
✨ More doable.
✨ And it actually lands.

Swipe through for the first few steps + tips to make your marketing clearer this autumn 👉🏽

💡 Save this for when you’re mapping out your next 90 days.

And if you want more practical tools + prompts to keep you on track, this month’s SoCo Spark (free newsletter) is waiting for you - link in bio. 🔗

This summer has been a reminder that pace isn’t the same as progress… 👉🏽Some weeks have been packed with strategy sessio...
14/08/2025

This summer has been a reminder that pace isn’t the same as progress… 👉🏽

Some weeks have been packed with strategy sessions, client content creation, and planning collaborations with fellow business owners.

Others slowed right down for sunshine, family time, and a much-needed switch-off.

And both have shown why “smart marketing” matters so much.

Because when your marketing foundations are in place, you can keep momentum going without burning out.

“Smart marketing” doesn’t look the same for every business. 💡
It depends on the season, your goals, and the chapter your business is in right now.

But, if you want to market a little “smarter” this summer (and beyond), here are 3 easy tips + actions to try:

➡️ Refresh your bio

Give your Instagram, LinkedIn or Google bio a quick polish. Add a clear keyword + one reason for people to click or stay.

➡️ Re-share or comment on a local business post

Not sure what to say? Make your interaction reflect how you’d act if you bumped into them at a networking event - keep it natural, warm, and genuine.

➡️ Scan your recent posts for what connected

Scroll your last 6 posts. What sparked comments, saves, or conversations? That’s your clue to double down and try more things based on what works.

✨ For more prompts + a printable marketing reset checklist, this month’s SoCo Spark newsletter has you covered (free via link in bio).

📍And if you’re Brighton or East Sussex-based business, you’re invited to our very first SoCo Drop-In Workshop Session on August 22nd.

A relaxed, hands-on way to get support with your marketing (and connect with other brilliant small business owners, too).

What’s been one of your highlights this summer so far?👇🏾💛

We’ve got a new little home base - and it’s the start of something exciting. 💛Like many of SoCo’s best chapters so far, ...
31/07/2025

We’ve got a new little home base - and it’s the start of something exciting. 💛

Like many of SoCo’s best chapters so far, this one started as a bit of a daydream.

A few months ago, I jotted a new, starry-eyed idea into my “maybe someday” notepad:

✨ A space where SoCo could grow - and help others do the same.

Not just a desk or a backdrop for editing sessions…
But a real-life space for connection, creativity, and practical support.

Then, just two weeks later, a fellow business owner mentioned a collaborative workspace that sounded a lot like the one I’d imagined.

It ticked nearly every box.

I met the entrepreneur behind it, Michael.
Saw the space.
Took a few days - and a few too many “should I/shouldn’t I?” conversations… (all while knowing deep down I couldn’t let this pass SoCo by).

So in mid-June, I moved in.

It’s a part-time creative + collaborative base I’m excited to try out - a chance to test ideas, meet more brilliant businesses, and build on our new offers.

And we’re already planning some exciting opportunities for the space, like:
✨Strategy sessions
💭Workshop-style events
💬Local drop-ins
🫱🏽‍🫲🏻Collaboration + connections with small business owners doing brilliant things

The very first one is coming in mid-August 👀
(More details soon on our first open workshop + drop-in session.)

This isn’t just another workspace.

It’s a little hub for storytelling-led strategy, hands-on support, and thoughtful marketing made for real people.

💛 Grateful to be sharing it with lovely humans like and .va

📍 Brighton-based, but open to every small, local, and independent business owner along the South Coast.

🚉 And don’t worry - SoCo still comes to you and your business for 1:1 strategy sessions and content creation if you’re based a little further afield.

More details and updates soon as the space continues to grow and take shape.

Can’t wait to welcome you in. 💛

If you had to choose just one content strategy - SEO or storytelling -which would you pick? 🤔👉🏾Here’s the thing: SEO get...
16/07/2025

If you had to choose just one content strategy - SEO or storytelling -which would you pick? 🤔👉🏾

Here’s the thing:
SEO gets you found.
Storytelling makes people care + connect.


But where the real magic happens is when your keywords sound like you - and your story is built on what people are actually searching for.

With Instagram’s new indexing update, your captions, bios, name, alt text + voiceovers are now more searchable than ever.

💡 So the more your content reflects your real voice, services, and values - the easier it is to get discovered and remembered.

No more robotic posts.
No more one-size-fits-all content.

✨Real words
✨Real tone
✨Real visibility (and from the right people)

And if you want help getting it right?

SoCo Spark+ is built to support you this season with keyword ideas + brand-led storytelling prompts tailored for your business.

Free ideas via the link in bio - or explore Spark+ for deeper support. 🔗

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Seaford

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

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