SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling Officially launching in October 2023! We primarily work with small, local businesses along the English south coast, like in East Sussex and Brighton and Hove.

Follow along for digital marketing & social media tips, behind-the-scenes of our small business, + improtant reminders that help you & your business thrive along the South Coast, in East Sussex & Brighton + Hove. ☀️

Get tips directly to your inbox🔗⬇️ Welcome to the page for SoCo Marketing Collective! ⚡️

💻 Follow along for exciting updates, helpful insights, valuable tips, behind-the-sc

enes content & more for all things digital marketing. But, we're happy to share little moments of marketing magic with whoever follows along!

☀️ SoCo Marketing Collective offers dynamic digital marketing and multimedia storytelling strategies that are actionable, affordable and effective for small, local businesses. Are you a small, local business along the South Coast?

🫱🏼‍🫲🏽 Let's work together and our team at SoCo Marketing Collective can be your digital marketing bestie and social media guru!

Getting really real about our month of May (so far)… 👆🏽And a gentle reminder -  in case you and your business need it, t...
23/05/2025

Getting really real about our month of May (so far)… 👆🏽

And a gentle reminder - in case you and your business need it, too:

Don’t let the wobbles define your day, your week - and, definitely not your month.

Here’s a look back at the moments, messages and small shifts that made May feel extra meaningful for SoCo. 🫶🏻

Big thanks to the clients and local businesses who made this month one to remember.

Swipe through for some moments that mattered. 💛➡️

What’s been a win (or momentary wobble) for you this month?

Tell us below - or save this if you also need the reminder on the last slide. 👇🏽 💾

Oh, and if you want those monthly marketing tips and ideas from slide 5… head to our bio + tap that link to subscribe to The SoCo Spark - it’s free, friendly, and made for small, local businesses like yours. ✨

18/04/2025

Ever wonder what a realistic day looks like for our small digital marketing business? 👀

Take a peek at what a very real, random + unpolished day at SoCo looks like as I drag my camera along to capture it all… 🫣👆🏼

On this day, our core focus was capturing content for our client + strategizing ideas and plans for other projects and upcoming work for SoCo.

But, not all days look like this…

Some days are a real mix (like this day). 👆🏾

Some are mega busy with either back-to-back networking events, discovery meetings or content strategy sessions and workshops with clients.

And others require very little movement from our at-home desk set-up.

For instance, as I write this, I’m in my cosies.
I’m enjoying the last few sips of my morning coffee.
I’m wrapping up social content for the week while blasting the Wes Anderson Radio playlist on Spotify.
And, my Pomodoro timer is on in the background counting down with 12 minutes to go before I move on to editing the content I filmed in the very session captured above… 😉

Each day at SoCo might look different from one day to the next.

But, there are a few constants that we have with 99% of our days:

☕️ Our morning coffee (either paired with a morning walk, or a podcast while I get ready).

💻 1-hour minimum checking on the latest marketing ideas, learning a new skill for something like content editing, or gaining insight on a cool behavioral science marketing theory [adding notes + ideas to our ever-growing “brain dump” journal for client projects, future offers/ideas that will help other business owners in our South Coast community or random, dreamy thoughts for SoCo’s future].

✨ Checking in either on current client projects to prepare for upcoming meetings, workshops or sessions.
Or, engaging with them directly.

💛 Meaningful social media engagement or research during at least one daily 15-minute scroll on our social accounts.

What’s your day look like as a fellow small, local or independent business owner? 🤔

What’s your favourite part of your day? 🫶🏾

Share with us in the comments!! ⬇️

If we had to sum up our week, this is what it’d look like in photos, including a little bit of “breaking the fourth wall...
28/03/2025

If we had to sum up our week, this is what it’d look like in photos, including a little bit of “breaking the fourth wall” moment in the 6th photo… 😉➡️

Here’s a little glimpse at some of our favourite moments from our week at SoCo 👆🏾
+ a summary of the highlights 👇🏽

Monday-Tuesday [not pictured] 👩🏽‍💻

The core focus?
Strategising and researching key concepts we’re going to focus on for our content + upcoming offer. Even creating a roadmap + plan for the next 12 months! 🤭

We’ll be sharing more soon, but if you want a cheeky peek, tap that link in our bio to sign up to our free newsletter coming soon + be the first to find out more about our new offers. 👀✨

Monday + Tuesday’s main character?
Fresh air [and mini breaks] from the computer screen

Wednesday 🫱🏼‍🫲🏽

The core focus?
Meeting with lovely people to spark creativity + key marketing ideas to be strategic and intentional, including our second power session with Sam from

Wednesday’s main character(s)?
Pen + paper to jot down all our important ideas and thoughts

Thursday + Friday 💡

The core focus?
Taking the final days of the week at a slower pace to focus on wrapping up the second iteration of website edits (thanks .zodigital for the extra ideas + tips) and set the tone for an exciting next month.

I had an inspiring coffee catch-up with Gill from followed by taking care of miscellaneous tasks in local, vibrant Brighton coffee shops that will feed into fun, new projects in April… 💛

Thursday + Friday’s main character?
Cosy + vibrant local coffee shop spots

What’s been a highlight from your week?
We’d love to hear it in the comments 😄👇🏽

If at any point this week you’ve felt a little bit deflated or overwhelmed - or both - this one’s for you. 😵‍💫👆🏾Swipe th...
26/03/2025

If at any point this week you’ve felt a little bit deflated or overwhelmed - or both - this one’s for you. 😵‍💫👆🏾

Swipe through for a few things I wish more business owners knew that would make their experience with their digital marketing & social media a little less daunting - and a little more achievable. ➡️

Number 1 tends to be the most surprising 🤔

Save this if you don’t have time to scroll through it all now, but know it’ll help you when you need it later. 💛

And, if you want actionable tips + ideas to improve your marketing in small, but mighty ways,
🔗 tap that link in our bio to sign up to our free newsletter + join the waitlist to be the first to know about our exciting new offer that’s coming soon.

I attended 5 networking events this week. And, no matter the industry, I kept hearing similar things from fellow busines...
06/03/2025

I attended 5 networking events this week. And, no matter the industry, I kept hearing similar things from fellow business owners about their social media and digital marketing struggles… 👆🏼👉🏽

Swipe through for the top things I’ve heard from people, but some of the most common were things like…

💭 “I don’t know where to start”
💭 “I’m putting in the time, but not seeing results.”
💭 “Some days I feel really motivated, and other days I can’t even open the app.”

And, one of the first things I say to every business owner who has experienced this feeling is:

I hear you, and I get it.

As a small business owner who also wears all the hats, I understand the struggle of juggling digital marketing & social media with everything else.

But here’s the thing: marketing doesn’t have to feel this hard.

With the right strategy, framework AND confidence to do it, marketing your business in the digital world can feel much better - and get you even better results.

To start making small shifts right away, ➡️ swipe through for reminders + tips that can make content marketing & content creation easier, more achievable and (dare I say?) even more enjoyable.

Share this with your business bestie who you think may appreciate these reminders + tips - especially the last one. 🫶🏻💛

Follow for more digital marketing and social media tips, ideas & inspiration for your business. ✨

The fourth photo really describes our vibe lately… 😉➡️Here’s a little glimpse at our week at SoCo with a few photos from...
28/02/2025

The fourth photo really describes our vibe lately… 😉➡️

Here’s a little glimpse at our week at SoCo with a few photos from our favourite moments this week 👆🏾
+ a summary of the highlights 👇🏽

Monday + Tuesday 👩🏽‍💻

The core focus?
Making much needed edits and changes to our website, including updates to our offers and packages. 🤭

We’ll be sharing more soon, but if you want a cheeky peek, tap that link in our bio to check out our website to see if you can spot the changes to our offers. 👀✨

Monday + Tuesday’s main character?
Our laptop [and really good playlists/podcasts]

Wednesday 📸

The core focus?
Capturing and creating content for a new client [and their client] for upcoming video content we are working on for their digital channels.

Wednesday’s main character?
The GoPro

Thursday + Friday 💡

The core focus?
Taking the final days of the week at a slower pace to focus on researching + training courses to keep our skills sharp and ideas flowing for upcoming SoCo offers and opportunities.

This has really been our vibe lately as we try to prepare & create some really helpful, value-packed offers for the SoCo Community. 💛

Thursday + Friday’s main character?
A tie between sunny coffee shop spots + our little mobile WiFi hotspot

What’s been a highlight from your week?
We’d love to hear it in the comments 😄👇🏽

Really good marketing isn’t just selling - it’s storytelling that connects, resonates and converts. 📖✨Swipe to see how t...
06/02/2025

Really good marketing isn’t just selling - it’s storytelling that connects, resonates and converts. 📖✨

Swipe to see how to captivate your audience with storytelling hooks across your digital channels. 👉🏽

Here are 5 different storytelling hooks to use across 5 different digital channels for your business.

SAVE this post so you don’t lose these go-to content hooks for various social media platforms. 💾

You can also use these hook ideas to spark ideas on how to create more narrative-driven content. 💡

And, remember that tailoring your storytelling hooks to each platform will help you get higher engagement, better reach and build stronger connections with your audience + community. 🫱🏾‍🫲🏼

Which storytelling prompt are you most excited to use for your business? Let us know in the comments below! ☺️⬇️

You’ve probably seen lots of posts on upcoming 2025 trends for social media and digital content… 🤔Well, here’s our favou...
30/01/2025

You’ve probably seen lots of posts on upcoming 2025 trends for social media and digital content… 🤔

Well, here’s our favourite trend that’s predicted to have a major come back: storytelling 📖

I know, I know - probably not a surprise that this trend is our favourite as storytelling is one of our core concepts & strategies we use here at SoCo. 😉

But, this next year is predicted to see a big shift back to real human connection and authentic content, likely through using content strategies like storytelling.

And, one of the best parts is you can start using this timeless, yet relevant trend for your business starting today!

So, we’ve gathered 4 different ways you can start infusing storytelling into your content for your business.

From time-crunch friendly ideas that are easy to start doing right away to taking a deeper dive into narrative driven content you can start planning, swipe through for ideas + ways to get you started. 👆🏾👉🏽

💾 SAVE this post so you don’t lose it later.

And, if you want support and guidance to create more narrative driven content and storytelling strategies that are tailormade for your business, we’d love to see if we can help. 💛

Send us a message. ✉️

A little glimpse at what we’ve been up to this week ✨➡️I’ve been more quiet than usual on socials lately because it’s be...
24/01/2025

A little glimpse at what we’ve been up to this week ✨➡️

I’ve been more quiet than usual on socials lately because it’s been a super busy month finalising projects + various pieces of content for four different brands! 👩🏽‍💻

So, here’s a photo for every day this week 👆🏾
+ a summary of the highlights 👇🏽

Monday📸

The core focus?
Creating high quality pieces of content to complete our final content capturing session with our client. Together, we captured more than 100+ videos together!

Monday’s main character?
Media equipment [followed closely by caffeine]

Tuesday🌅

The core focus?
Finalising long-form and short-form content for two different brands + social media scheduling across their pages.

Tuesday’s main character?
Adobe Premier Pro

Wednesday ✈️

The core focus?
Using a bit of a slower pace to focus on miscellaneous admin tasks + social media engagement before enjoying a mini mid-week break.

Wednesday’s main character?
Hotspot WiFi

Thursday 💻

The core focus?
Continuing to tackle the content strategy work + short-form video editing for one of the brands we work with and their multiple channels.

Thursday’s main character?
Caffeine

Friday ✅

The core focus?
Finalising the last few pieces of content creation + editing.

Friday’s main character?
Meditation app [followed closely by short 5-10 minute breaks from the screen]

What’s been a highlight from your week?
Love to hear it in the comments 😄👇🏼

Let’s bring it back to the basics, but without sacrificing your precious time or the effectiveness of your content… 🤔👉🏽S...
12/12/2024

Let’s bring it back to the basics, but without sacrificing your precious time or the effectiveness of your content… 🤔

👉🏽Swipe through for helpful tips, ideas + insights to help you share photos + static posts the right way for your business.

This one is extra value-packed with lots of information to support you in feeling less drained in creating this type of content and more effective in the long run.

So, make sure to S A V E this post if you don’t have time to digest it all now & keep it in your business’s back pocket!

Have you been enjoying our “content that won’t drain you” series?

We’d love to hear your thoughts in the comments below. 💬

Or, send us a message and we can connect there! ✉️

Address

Seaford

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

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