SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling

SoCo Marketing Collective - Digital Marketing and Multimedia Storytelling Officially launching in October 2023! We primarily work with small, local businesses along the English south coast, like in East Sussex and Brighton and Hove.

Follow along for digital marketing & social media tips, behind-the-scenes of our small business, + improtant reminders that help you & your business thrive along the South Coast, in East Sussex & Brighton + Hove. ☀️

Get tips directly to your inbox🔗⬇️ Welcome to the page for SoCo Marketing Collective! ⚡️

💻 Follow along for exciting updates, helpful insights, valuable tips, behind-the-sc

enes content & more for all things digital marketing. But, we're happy to share little moments of marketing magic with whoever follows along!

☀️ SoCo Marketing Collective offers dynamic digital marketing and multimedia storytelling strategies that are actionable, affordable and effective for small, local businesses. Are you a small, local business along the South Coast?

🫱🏼‍🫲🏽 Let's work together and our team at SoCo Marketing Collective can be your digital marketing bestie and social media guru!

September has that “fresh notebook” feeling. 📓🍂
But for business owners? It often comes with a mile-long list of everyth...
15/09/2025

September has that “fresh notebook” feeling. 📓🍂

But for business owners? It often comes with a mile-long list of everything you think you should be doing again. 😵‍💫

And, let’s be honest… jumping back into all the things at once is the fastest way to lose momentum by October. 🫣

The marketing that actually works this season - for your business and your time - comes down to one thing:
Pick one clear story, one offer, one campaign.

And let that be your focus.

That’s it.
✨ Lighter.
✨ More doable.
✨ And it actually lands.

Swipe through for the first few steps + tips to make your marketing clearer this autumn 👉🏽

💡 Save this for when you’re mapping out your next 90 days.

And if you want more practical tools + prompts to keep you on track, this month’s SoCo Spark (free newsletter) is waiting for you - link in bio. 🔗

This summer has been a reminder that pace isn’t the same as progress… 👉🏽Some weeks have been packed with strategy sessio...
14/08/2025

This summer has been a reminder that pace isn’t the same as progress… 👉🏽

Some weeks have been packed with strategy sessions, client content creation, and planning collaborations with fellow business owners.

Others slowed right down for sunshine, family time, and a much-needed switch-off.

And both have shown why “smart marketing” matters so much.

Because when your marketing foundations are in place, you can keep momentum going without burning out.

“Smart marketing” doesn’t look the same for every business. 💡
It depends on the season, your goals, and the chapter your business is in right now.

But, if you want to market a little “smarter” this summer (and beyond), here are 3 easy tips + actions to try:

➡️ Refresh your bio

Give your Instagram, LinkedIn or Google bio a quick polish. Add a clear keyword + one reason for people to click or stay.

➡️ Re-share or comment on a local business post

Not sure what to say? Make your interaction reflect how you’d act if you bumped into them at a networking event - keep it natural, warm, and genuine.

➡️ Scan your recent posts for what connected

Scroll your last 6 posts. What sparked comments, saves, or conversations? That’s your clue to double down and try more things based on what works.

✨ For more prompts + a printable marketing reset checklist, this month’s SoCo Spark newsletter has you covered (free via link in bio).

📍And if you’re Brighton or East Sussex-based business, you’re invited to our very first SoCo Drop-In Workshop Session on August 22nd.

A relaxed, hands-on way to get support with your marketing (and connect with other brilliant small business owners, too).

What’s been one of your highlights this summer so far?👇🏾💛

We’ve got a new little home base - and it’s the start of something exciting. 💛Like many of SoCo’s best chapters so far, ...
31/07/2025

We’ve got a new little home base - and it’s the start of something exciting. 💛

Like many of SoCo’s best chapters so far, this one started as a bit of a daydream.

A few months ago, I jotted a new, starry-eyed idea into my “maybe someday” notepad:

✨ A space where SoCo could grow - and help others do the same.

Not just a desk or a backdrop for editing sessions…
But a real-life space for connection, creativity, and practical support.

Then, just two weeks later, a fellow business owner mentioned a collaborative workspace that sounded a lot like the one I’d imagined.

It ticked nearly every box.

I met the entrepreneur behind it, Michael.
Saw the space.
Took a few days - and a few too many “should I/shouldn’t I?” conversations… (all while knowing deep down I couldn’t let this pass SoCo by).

So in mid-June, I moved in.

It’s a part-time creative + collaborative base I’m excited to try out - a chance to test ideas, meet more brilliant businesses, and build on our new offers.

And we’re already planning some exciting opportunities for the space, like:
✨Strategy sessions
💭Workshop-style events
💬Local drop-ins
🫱🏽‍🫲🏻Collaboration + connections with small business owners doing brilliant things

The very first one is coming in mid-August 👀
(More details soon on our first open workshop + drop-in session.)

This isn’t just another workspace.

It’s a little hub for storytelling-led strategy, hands-on support, and thoughtful marketing made for real people.

💛 Grateful to be sharing it with lovely humans like and .va

📍 Brighton-based, but open to every small, local, and independent business owner along the South Coast.

🚉 And don’t worry - SoCo still comes to you and your business for 1:1 strategy sessions and content creation if you’re based a little further afield.

More details and updates soon as the space continues to grow and take shape.

Can’t wait to welcome you in. 💛

If you had to choose just one content strategy - SEO or storytelling -which would you pick? 🤔👉🏾Here’s the thing: SEO get...
16/07/2025

If you had to choose just one content strategy - SEO or storytelling -which would you pick? 🤔👉🏾

Here’s the thing:
SEO gets you found.
Storytelling makes people care + connect.


But where the real magic happens is when your keywords sound like you - and your story is built on what people are actually searching for.

With Instagram’s new indexing update, your captions, bios, name, alt text + voiceovers are now more searchable than ever.

💡 So the more your content reflects your real voice, services, and values - the easier it is to get discovered and remembered.

No more robotic posts.
No more one-size-fits-all content.

✨Real words
✨Real tone
✨Real visibility (and from the right people)

And if you want help getting it right?

SoCo Spark+ is built to support you this season with keyword ideas + brand-led storytelling prompts tailored for your business.

Free ideas via the link in bio - or explore Spark+ for deeper support. 🔗

Recognise this spot? 👆🏻As a local, small business owner along the South Coast - you probably know this spot well. 🤭✨It’s...
14/07/2025

Recognise this spot? 👆🏻

As a local, small business owner along the South Coast - you probably know this spot well. 🤭✨

It’s one of the most beautiful + iconic spots along our coast - but it’s also a reminder.

Your content can work harder for you, when you make it locally relevant & rooted in what you do.

➡️ Swipe through for specific tips + ideas + an easy-to-action checklist for your business to try it out as well!

In our free June SoCo Spark newsletter, we shared how iconic (or even everyday) places can be used to connect with your ideal audience - and help them actually find you.

P.S. If you want extra help applying this style of content?

We’ve made it simple inside SoCo Spark+.

The summer 2025 founding member pack is ready and waiting. 👀☀️

Tap the link in our bio to get all the details 🔗

small business visibility • local marketing tips • summer content ideas • Instagram SEO for small businesses • East Sussex business support • local business marketing ideas • small business marketing ideas • Instagram indexing feature tip • Instagram new feature how-to • East Sussex business • Brighton Business

Getting really real about our month of May (so far)… 👆🏽And a gentle reminder - in case you and your business need it, t...
23/05/2025

Getting really real about our month of May (so far)… 👆🏽

And a gentle reminder - in case you and your business need it, too:

Don’t let the wobbles define your day, your week - and, definitely not your month.

Here’s a look back at the moments, messages and small shifts that made May feel extra meaningful for SoCo. 🫶🏻

Big thanks to the clients and local businesses who made this month one to remember.

Swipe through for some moments that mattered. 💛➡️

What’s been a win (or momentary wobble) for you this month?

Tell us below - or save this if you also need the reminder on the last slide. 👇🏽 💾

Oh, and if you want those monthly marketing tips and ideas from slide 5… head to our bio + tap that link to subscribe to The SoCo Spark - it’s free, friendly, and made for small, local businesses like yours. ✨

18/04/2025

Ever wonder what a realistic day looks like for our small digital marketing business? 👀

Take a peek at what a very real, random + unpolished day at SoCo looks like as I drag my camera along to capture it all… 🫣👆🏼

On this day, our core focus was capturing content for our client + strategizing ideas and plans for other projects and upcoming work for SoCo.

But, not all days look like this…

Some days are a real mix (like this day). 👆🏾

Some are mega busy with either back-to-back networking events, discovery meetings or content strategy sessions and workshops with clients.

And others require very little movement from our at-home desk set-up.

For instance, as I write this, I’m in my cosies.
I’m enjoying the last few sips of my morning coffee.
I’m wrapping up social content for the week while blasting the Wes Anderson Radio playlist on Spotify.
And, my Pomodoro timer is on in the background counting down with 12 minutes to go before I move on to editing the content I filmed in the very session captured above… 😉

Each day at SoCo might look different from one day to the next.

But, there are a few constants that we have with 99% of our days:

☕️ Our morning coffee (either paired with a morning walk, or a podcast while I get ready).

💻 1-hour minimum checking on the latest marketing ideas, learning a new skill for something like content editing, or gaining insight on a cool behavioral science marketing theory [adding notes + ideas to our ever-growing “brain dump” journal for client projects, future offers/ideas that will help other business owners in our South Coast community or random, dreamy thoughts for SoCo’s future].

✨ Checking in either on current client projects to prepare for upcoming meetings, workshops or sessions.
Or, engaging with them directly.

💛 Meaningful social media engagement or research during at least one daily 15-minute scroll on our social accounts.

What’s your day look like as a fellow small, local or independent business owner? 🤔

What’s your favourite part of your day? 🫶🏾

Share with us in the comments!! ⬇️

If we had to sum up our week, this is what it’d look like in photos, including a little bit of “breaking the fourth wall...
28/03/2025

If we had to sum up our week, this is what it’d look like in photos, including a little bit of “breaking the fourth wall” moment in the 6th photo… 😉➡️

Here’s a little glimpse at some of our favourite moments from our week at SoCo 👆🏾
+ a summary of the highlights 👇🏽

Monday-Tuesday [not pictured] 👩🏽‍💻

The core focus?
Strategising and researching key concepts we’re going to focus on for our content + upcoming offer. Even creating a roadmap + plan for the next 12 months! 🤭

We’ll be sharing more soon, but if you want a cheeky peek, tap that link in our bio to sign up to our free newsletter coming soon + be the first to find out more about our new offers. 👀✨

Monday + Tuesday’s main character?
Fresh air [and mini breaks] from the computer screen

Wednesday 🫱🏼‍🫲🏽

The core focus?
Meeting with lovely people to spark creativity + key marketing ideas to be strategic and intentional, including our second power session with Sam from

Wednesday’s main character(s)?
Pen + paper to jot down all our important ideas and thoughts

Thursday + Friday 💡

The core focus?
Taking the final days of the week at a slower pace to focus on wrapping up the second iteration of website edits (thanks .zodigital for the extra ideas + tips) and set the tone for an exciting next month.

I had an inspiring coffee catch-up with Gill from followed by taking care of miscellaneous tasks in local, vibrant Brighton coffee shops that will feed into fun, new projects in April… 💛

Thursday + Friday’s main character?
Cosy + vibrant local coffee shop spots

What’s been a highlight from your week?
We’d love to hear it in the comments 😄👇🏽

If at any point this week you’ve felt a little bit deflated or overwhelmed - or both - this one’s for you. 😵‍💫👆🏾Swipe th...
26/03/2025

If at any point this week you’ve felt a little bit deflated or overwhelmed - or both - this one’s for you. 😵‍💫👆🏾

Swipe through for a few things I wish more business owners knew that would make their experience with their digital marketing & social media a little less daunting - and a little more achievable. ➡️

Number 1 tends to be the most surprising 🤔

Save this if you don’t have time to scroll through it all now, but know it’ll help you when you need it later. 💛

And, if you want actionable tips + ideas to improve your marketing in small, but mighty ways,
🔗 tap that link in our bio to sign up to our free newsletter + join the waitlist to be the first to know about our exciting new offer that’s coming soon.

I attended 5 networking events this week. And, no matter the industry, I kept hearing similar things from fellow busines...
06/03/2025

I attended 5 networking events this week. And, no matter the industry, I kept hearing similar things from fellow business owners about their social media and digital marketing struggles… 👆🏼👉🏽

Swipe through for the top things I’ve heard from people, but some of the most common were things like…

💭 “I don’t know where to start”
💭 “I’m putting in the time, but not seeing results.”
💭 “Some days I feel really motivated, and other days I can’t even open the app.”

And, one of the first things I say to every business owner who has experienced this feeling is:

I hear you, and I get it.

As a small business owner who also wears all the hats, I understand the struggle of juggling digital marketing & social media with everything else.

But here’s the thing: marketing doesn’t have to feel this hard.

With the right strategy, framework AND confidence to do it, marketing your business in the digital world can feel much better - and get you even better results.

To start making small shifts right away, ➡️ swipe through for reminders + tips that can make content marketing & content creation easier, more achievable and (dare I say?) even more enjoyable.

Share this with your business bestie who you think may appreciate these reminders + tips - especially the last one. 🫶🏻💛

Follow for more digital marketing and social media tips, ideas & inspiration for your business. ✨

The fourth photo really describes our vibe lately… 😉➡️Here’s a little glimpse at our week at SoCo with a few photos from...
28/02/2025

The fourth photo really describes our vibe lately… 😉➡️

Here’s a little glimpse at our week at SoCo with a few photos from our favourite moments this week 👆🏾
+ a summary of the highlights 👇🏽

Monday + Tuesday 👩🏽‍💻

The core focus?
Making much needed edits and changes to our website, including updates to our offers and packages. 🤭

We’ll be sharing more soon, but if you want a cheeky peek, tap that link in our bio to check out our website to see if you can spot the changes to our offers. 👀✨

Monday + Tuesday’s main character?
Our laptop [and really good playlists/podcasts]

Wednesday 📸

The core focus?
Capturing and creating content for a new client [and their client] for upcoming video content we are working on for their digital channels.

Wednesday’s main character?
The GoPro

Thursday + Friday 💡

The core focus?
Taking the final days of the week at a slower pace to focus on researching + training courses to keep our skills sharp and ideas flowing for upcoming SoCo offers and opportunities.

This has really been our vibe lately as we try to prepare & create some really helpful, value-packed offers for the SoCo Community. 💛

Thursday + Friday’s main character?
A tie between sunny coffee shop spots + our little mobile WiFi hotspot

What’s been a highlight from your week?
We’d love to hear it in the comments 😄👇🏽

Really good marketing isn’t just selling - it’s storytelling that connects, resonates and converts. 📖✨Swipe to see how t...
06/02/2025

Really good marketing isn’t just selling - it’s storytelling that connects, resonates and converts. 📖✨

Swipe to see how to captivate your audience with storytelling hooks across your digital channels. 👉🏽

Here are 5 different storytelling hooks to use across 5 different digital channels for your business.

SAVE this post so you don’t lose these go-to content hooks for various social media platforms. 💾

You can also use these hook ideas to spark ideas on how to create more narrative-driven content. 💡

And, remember that tailoring your storytelling hooks to each platform will help you get higher engagement, better reach and build stronger connections with your audience + community. 🫱🏾‍🫲🏼

Which storytelling prompt are you most excited to use for your business? Let us know in the comments below! ☺️⬇️

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Seaford

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Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5pm

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