23/11/2025
As the CEO of The Salone Network, I was honored to serve as a guest speaker at a highly impactful program organized yesterday by Musai Entertainment, a renowned entertainment outfit based in the United States, specifically for artists in Sierra Leone.
The event, held in Freetown, brought together dozens of emerging and established Sierra Leonean musicians, actors, producers, and creatives with the core objective of empowering them to take full control of their careers. The program focused heavily on the often-overlooked business side of the music and entertainment industry, equipping participants with practical knowledge on monetization, branding, intellectual property rights, contract negotiation, and building sustainable income streams beyond live performances.
During his session, Samson Moiwa delivered an insightful presentation on “The Power of Social Media in Today’s Entertainment Industry,” emphasizing how artists can leverage platforms like Instagram, TikTok, YouTube, Twitter/X, and Facebook to grow their fanbase, secure international collaborations, attract sponsors, and generate revenue directly from their content. He stressed the importance of consistency, authenticity, strategic content creation, audience engagement, and data analytics in turning social media followers into loyal, paying supporters.
Artists in attendance described the session as eye-opening, with many noting that they now understand social media not just as a promotional tool, but as a full-fledged business asset that can earn them money even while they sleep through brand partnerships, digital sales, fan subscriptions, and ad revenue.
The program, fully sponsored by Musai Entertainment, is part of their ongoing commitment to supporting and developing talent in Sierra Leone and the broader African creative ecosystem. Participants left motivated and armed with actionable strategies to professionalize their craft and build long-term, profitable careers in the entertainment industry.
Special thanks to Musai Entertainment for creating this platform and for the opportunity to contribute to the growth of Salone’s creative community. More of such initiatives are needed to elevate Sierra Leonean artists onto the global stage.