Huthwaite International

Huthwaite International Leader in sales, negotiation and communication skill development. Change Behaviour. Change Results. We are world leaders in our industry.

Huthwaite International is a global skills development company. We help companies to achieve a measureable improvement in the way they sell, negotiate and communicate in their chosen markets. Our capability goes way beyond training in the traditional sense. Our goal is to help you achieve a sustainable change in the behaviours of your teams. We’ve spent four decades observing and researching world

class sales and negotiation behaviours and building proven and multidisciplinary methodologies to align our clients to that standard. It’s the reason why some of the biggest global brands come to us and stay with us. They know that together we will achieve something very special. If you have the ambition, we have the intelligence to take you to the highest level.

It's that time again! Our Head of Learning Innovation, Robin Hoyle, has given us his predictions for the next twelve mon...
08/01/2026

It's that time again!

Our Head of Learning Innovation, Robin Hoyle, has given us his predictions for the next twelve months in L&D.

In the blog, he discusses how most L&D programmes are still stuck teaching isolated tasks – like "handling difficult conversations" or "presenting like a pro."

But what if the real breakthrough isn't another task-specific course – it's teaching the underlying skills that transfer across every situation your team will face?

Read the full blog: https://hubs.ly/Q03ZC3M-0

Looking to transform your sales conversations in 2026? Join us for Open SPIN Selling this February! Learn how to ask the...
06/01/2026

Looking to transform your sales conversations in 2026?

Join us for Open SPIN Selling this February!

Learn how to ask the right questions at the right time, position solutions that truly resonate, and move deals forward with confidence. Our interactive format means you'll practice with real scenarios and leave with strategies you can use in your very next meeting.

Limited spaces available, book your place: https://hubs.ly/Q03ZB-Lj0

18/12/2025

We sat down with entrepreneur and sales leader Mike Pritchett on our podcast to explore one of the biggest questions facing commercial teams today:

👉 How do you balance automation with authenticity in modern sales?

In this snippet, Mike nails one of the most important truths in selling right now – AI can speed you up, scale your outreach and surface insights…

…but it can’t build trust for you.

🎧 Catch the full episode here: https://hubs.ly/Q03YBqxy0

The Mastering Sales and Negotiations podcast returns with a brand-new series and we’re kicking it off with our first gue...
05/12/2025

The Mastering Sales and Negotiations podcast returns with a brand-new series and we’re kicking it off with our first guest: entrepreneur, founder, and sales leader Mike Pritchett.

🎙️ Episode 1: Sales enablement reimagined — Where AI ends and humans begin

AI is transforming prospecting, outreach and efficiency…
But can it ever replace trust, humour, empathy and real connection?

In this episode, Mike breaks down:
✨ The moments where AI supercharges sales
✨ The moments where only humans can win the deal
✨ Why emotional intelligence is becoming the ultimate sales differentiator
✨ How to “add value, not noise” in an AI-saturated world

One you don’t want to miss!

Listen now 👇
💻 https://hubs.ly/Q03WBdyK0
🎙️ https://hubs.ly/Q03WB5L10
🎧 https://hubs.ly/Q03WBbh30

Every cloud provider claims superior performance. Every cybersecurity vendor promises unmatched protection. Every softwa...
03/12/2025

Every cloud provider claims superior performance. Every cybersecurity vendor promises unmatched protection. Every software company declares seamless integration.

Your buyers have heard it all before.

In saturated tech markets, product differentiation alone won't win deals. When every vendor sounds identical, extended sales cycles, margin erosion, and stalled opportunities become the norm.

The companies that consistently stand out aren't winning on features or price – they're winning on how they sell.

Instead of rushing to present solutions, top-performing sellers create value through strategic conversations that help buyers discover problems they hadn't fully recognised and calculate the real cost of leaving them unsolved.

Learn how to break through the noise by reading our latest blog 👇
https://hubs.ly/Q03WB0YM0

We still have spaces left for our Open SPIN Selling event in January!SPIN Selling helps you to:✔️ Adopt a consistent app...
28/11/2025

We still have spaces left for our Open SPIN Selling event in January!

SPIN Selling helps you to:
✔️ Adopt a consistent approach to creating value for your customers
✔️ Reduces the likelihood of objections
✔️ Allows you to continually improve your sales performance.

The programme includes real-world planning sessions to ensure new skills become embedded – meaning more Advances right from the first session.

Book your place now: https://hubs.ly/Q03W5-r40

At some point, you've probably considered how AI is going to affect your job, and if you haven't, you might have been li...
05/11/2025

At some point, you've probably considered how AI is going to affect your job, and if you haven't, you might have been living under a rock.

With Goldman Sachs warning 300 million jobs could be affected by AI and Gartner predicting AI will handle 60% of sales activities by 2028, there's no surprise many people are feeling anxiety about mass replacement.

But recent research tracking AI adoption across global teamsover four years reveals a different pattern: AI isn't eliminating roles, it's just changing where the value lies.

The early enthusiasm for AI-generated emails has faded. What's delivering real impact is AI as a co-pilot: analysing data, guiding strategy, and maximising valuable customer face-time.

The organisations that thrive won't be those that resist AI or blindly adopt it. They'll be those that strategically redeploy human expertise to where it creates irreplaceable value.

There are five key shifts reshaping sales, which our Head of Learning Innovation, Robin Hoyle, discusses in our latest blog, "AI isn't coming for your job – it's rewriting your job description"

Read the full blog below 👇
https://hubs.ly/Q03RMYtk0

When it comes to your accounts, are you reactive or proactive?Being reactive is responding to requests and maintaining t...
29/10/2025

When it comes to your accounts, are you reactive or proactive?

Being reactive is responding to requests and maintaining the status quo, while being proactive means anticipating needs, identifying opportunities, and systematically expanding relationships.

In order to move from a reactive state to a more proactive strategy, you need to master account planning, maintain broad relationships and leverage your success systematically.

Ultimately, "change" is your competitive advantage – when you're active enough to know about it.

Read the full blog to learn how to switch from account maintenance to active growth 👇
https://hubs.ly/Q03QJLP10

The Mastering Sales and Negotiations podcast has reached yet another impressive milestone!Today, we're celebrating 75,00...
23/10/2025

The Mastering Sales and Negotiations podcast has reached yet another impressive milestone!

Today, we're celebrating 75,000 downloads 🎉

If you haven't listened in yet, we speak with expert guests about the intricacies of sales and negotiations, from how to build persuasion to turning technical expertise into sales success.

Each episode is designed to equip listeners with the skills needed to elevate their sales and negotiation prowess and drive meaningful business success.

Listen now: https://hubs.ly/Q03PQZrv0

We still have spaces left for our Open SPIN Selling event in November – but time is running out to book your place.SPIN ...
09/10/2025

We still have spaces left for our Open SPIN Selling event in November – but time is running out to book your place.

SPIN Selling helps you to:
✔️ Adopt a consistent approach to creating value for your customers
✔️ Reduces the likelihood of objections
✔️ Allows you to continually improve your sales performance.

The programme includes real-world planning sessions to ensure new skills become embedded – meaning more Advances right from the first session.

Book your place now: https://hubs.ly/Q03MJq0Q0

08/10/2025

We're proud to share that Mastering Sales & Negotiations, the official podcast from Huthwaite International, has now reached 50,000 downloads!

From practical insights on sales, negotiation and communication to interviews with industry experts, our podcast has become a go-to resource for professionals around the world. If you haven’t tuned in yet, or want to revisit some of your favourite episodes, now’s the perfect time.

Here's a snippet from one of our most popular episodes with Jane Banks 🎙️

🎧 Check out the latest episode on your favourite podcast platform:
🔗 Listen here: https://hubs.ly/Q03MJk8X0
🎧 https://hubs.ly/Q03MJnxL0
🖥️ https://hubs.ly/Q03MJlZN0

30/09/2025

“I have to act like the conductor of an orchestra – you need to know who to bring in and when.”

In the most recent episode of the Mastering Sales and Negotiations podcast, Rebecca Bromwich, Global Account Director at VodafoneThree, shares valuable insight into behaviours and managing sales teams.
Check out the latest episode on your favourite podcast platforms below!

Listen in to the latest episode below:
🎧 https://hubs.ly/Q03Ls-Zz0
🖥️ https://hubs.ly/Q03Ls-Yz0

Address

Huthwaite International, Harry Brearley House, 6 Fox Valley Way, Stocksbridge
Sheffield
S362AE

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

01709 710081

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