Huthwaite International

Huthwaite International Leader in sales, negotiation and communication skill development. Change Behaviour. Change Results. We are world leaders in our industry.

Huthwaite International is a global skills development company. We help companies to achieve a measureable improvement in the way they sell, negotiate and communicate in their chosen markets. Our capability goes way beyond training in the traditional sense. Our goal is to help you achieve a sustainable change in the behaviours of your teams. We’ve spent four decades observing and researching world

class sales and negotiation behaviours and building proven and multidisciplinary methodologies to align our clients to that standard. It’s the reason why some of the biggest global brands come to us and stay with us. They know that together we will achieve something very special. If you have the ambition, we have the intelligence to take you to the highest level.

At some point, you've probably considered how AI is going to affect your job, and if you haven't, you might have been li...
05/11/2025

At some point, you've probably considered how AI is going to affect your job, and if you haven't, you might have been living under a rock.

With Goldman Sachs warning 300 million jobs could be affected by AI and Gartner predicting AI will handle 60% of sales activities by 2028, there's no surprise many people are feeling anxiety about mass replacement.

But recent research tracking AI adoption across global teamsover four years reveals a different pattern: AI isn't eliminating roles, it's just changing where the value lies.

The early enthusiasm for AI-generated emails has faded. What's delivering real impact is AI as a co-pilot: analysing data, guiding strategy, and maximising valuable customer face-time.

The organisations that thrive won't be those that resist AI or blindly adopt it. They'll be those that strategically redeploy human expertise to where it creates irreplaceable value.

There are five key shifts reshaping sales, which our Head of Learning Innovation, Robin Hoyle, discusses in our latest blog, "AI isn't coming for your job – it's rewriting your job description"

Read the full blog below 👇
https://hubs.ly/Q03RMYtk0

When it comes to your accounts, are you reactive or proactive?Being reactive is responding to requests and maintaining t...
29/10/2025

When it comes to your accounts, are you reactive or proactive?

Being reactive is responding to requests and maintaining the status quo, while being proactive means anticipating needs, identifying opportunities, and systematically expanding relationships.

In order to move from a reactive state to a more proactive strategy, you need to master account planning, maintain broad relationships and leverage your success systematically.

Ultimately, "change" is your competitive advantage – when you're active enough to know about it.

Read the full blog to learn how to switch from account maintenance to active growth 👇
https://hubs.ly/Q03QJLP10

The Mastering Sales and Negotiations podcast has reached yet another impressive milestone!Today, we're celebrating 75,00...
23/10/2025

The Mastering Sales and Negotiations podcast has reached yet another impressive milestone!

Today, we're celebrating 75,000 downloads 🎉

If you haven't listened in yet, we speak with expert guests about the intricacies of sales and negotiations, from how to build persuasion to turning technical expertise into sales success.

Each episode is designed to equip listeners with the skills needed to elevate their sales and negotiation prowess and drive meaningful business success.

Listen now: https://hubs.ly/Q03PQZrv0

We still have spaces left for our Open SPIN Selling event in November – but time is running out to book your place.SPIN ...
09/10/2025

We still have spaces left for our Open SPIN Selling event in November – but time is running out to book your place.

SPIN Selling helps you to:
✔️ Adopt a consistent approach to creating value for your customers
✔️ Reduces the likelihood of objections
✔️ Allows you to continually improve your sales performance.

The programme includes real-world planning sessions to ensure new skills become embedded – meaning more Advances right from the first session.

Book your place now: https://hubs.ly/Q03MJq0Q0

08/10/2025

We're proud to share that Mastering Sales & Negotiations, the official podcast from Huthwaite International, has now reached 50,000 downloads!

From practical insights on sales, negotiation and communication to interviews with industry experts, our podcast has become a go-to resource for professionals around the world. If you haven’t tuned in yet, or want to revisit some of your favourite episodes, now’s the perfect time.

Here's a snippet from one of our most popular episodes with Jane Banks 🎙️

🎧 Check out the latest episode on your favourite podcast platform:
🔗 Listen here: https://hubs.ly/Q03MJk8X0
🎧 https://hubs.ly/Q03MJnxL0
🖥️ https://hubs.ly/Q03MJlZN0

30/09/2025

“I have to act like the conductor of an orchestra – you need to know who to bring in and when.”

In the most recent episode of the Mastering Sales and Negotiations podcast, Rebecca Bromwich, Global Account Director at VodafoneThree, shares valuable insight into behaviours and managing sales teams.
Check out the latest episode on your favourite podcast platforms below!

Listen in to the latest episode below:
🎧 https://hubs.ly/Q03Ls-Zz0
🖥️ https://hubs.ly/Q03Ls-Yz0

"In the year I've been here, the last hour with you guys has made the most sense."There's no doubt that remote and hybri...
25/09/2025

"In the year I've been here, the last hour with you guys has made the most sense."

There's no doubt that remote and hybrid working has brought many benefits. However, it's also created new challenges in keeping sales teams aligned, motivated, and equipped with the skills they need to drive results.

A strategic sales event with Huthwaite can change that. Our events aren't just another corporate gathering, they're powerful catalysts that unite teams around proven methodologies and common goals.

From sales kick-offs that address specific skill gaps to Top Team discovery sessions that secure leadership buy-in – these events create the shared experiences that break down silos and build sustainable competitive advantages.

When behaviour change is supported by expert guidance and clear implementation pathways, the results compound over time. Whether you're a global enterprise or growing SME, the question isn't whether you can afford to invest in bringing your teams together – it's whether you can afford not to.

Read the full blog to learn how the right sales event could transform your organisation 👇
https://hubs.ly/Q03KvTwz0

23/09/2025

“A trusted advisor is the holy grail of what every company wants to attract.”

In this week’s episode of Mastering Sales and Negotiations, we’re joined by Rebecca Bromwich, Global Account Director at VodaphoneThree, who talks candidly about the importance of building trust and how that effects the role of a strategic partner.

Check out the latest episode below!
🎧 https://hubs.ly/Q03KgmRL0
🖥️ https://hubs.ly/Q03Kgrll0

In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Rebec...
18/09/2025

In the latest episode of the Mastering Sales and Negotiations podcast, Robin Hoyle and Rachel Massey are joined by Rebecca Bromwich, Global Account Director at VodaphoneThree.

They explore why embracing “two-faced” strategies is essential in today’s complex buying landscape. A good salesperson must adapt fluidly – not to deceive, but to balance customer-facing finesse with internal strategic alignment.

Together, they dive into the world of modern sales, unpacking universal truths and proven approaches that resonate across industries, teams and roles.

Tune in to the latest episode👇
🎧 https://hubs.ly/Q03JLHkF0
📺 https://hubs.ly/Q03JLHF90

Even seasoned sales managers with years of experience and numerous methodologies under their belts found SPIN Selling to...
17/09/2025

Even seasoned sales managers with years of experience and numerous methodologies under their belts found SPIN Selling to be a game-changer.

Nutreco needed to elevate their approach from traditional, feature-focused selling to true consultative selling – something they achieved by implementing our world-renowned SPIN Selling programme.

SPIN Selling – delivered seamlessly across their global operations – combined with coaching for their sales leaders, led to a complete transformation, with measurable improvements in revenue, efficiency and customer satisfaction.

Sometimes, the most experienced teams benefit the most from structured, proven methodologies.

Read the full case study 👇
https://hubs.ly/Q03JykcW0

Looking at these CRM statistics, it's clear that B2B sales organisations aren't using their CRM to it's full potential.3...
04/09/2025

Looking at these CRM statistics, it's clear that B2B sales organisations aren't using their CRM to it's full potential.

30-50% of CRM projects fail due to poor user engagement, and the data shows exactly why:

❌ Overly complex, time-consuming tasks
❌ Overloaded with irrelevant fields
❌ Poor integration with daily sales activities
❌ Lack of proper training and user engagement

However, when CRMs are implemented effectively, the benefits are substantial:

✅ 29% revenue boost potential
✅ Sales productivity increases by up to 34%
✅ Sales cycle shortened by 8-14 days
✅ Forecast accuracy improved by 42%

Instead of asking "what data does my manager need?" or "what box do I need to tick to get people off my back?", you should be asking "how can this system actually help me to sell more effectively?"

The CRM can be reimagined into an easy-to-use tool that provides real insight to sellers and their managers, provides data that informs performance support/coaching, and generates more accurate sales forecasts.

Our most recent whitepaper, "The CRM System – under-regarded, under-used", gives you 4 easy steps to reimagine your CRM – turning your system from an admin burden into a competitive advantage that supports your sales process.

Download the full whitepaper for actionable insights that will help you make the most of your CRM: https://hubs.ly/Q03GRjMl0

02/09/2025

"Coordination training across multiple time zones can be a real nightmare"

Alongside Huthwaite, Promote International overcame their challenge of delivering consistent sales training across global teams with our flexible digital learning journey that eliminated these complexities.

By adopting SPIN Solo, it:

+ Significantly reduced scheduling nightmares – teams learned at their own pace
+ Gave them an AI-powered practice environment – they built confidence in meetings
+ Provided structured yet flexible training – training fitted around demanding schedules
+ Allowed peer collaboration – they could buddy up with colleagues for shared learning

In Promote's case, this meant one sales professional completed more training in 3 months than the entire previous year.

"The AI SPIN Mentor changed everything. It creates realistic sales scenarios where I can practise without any risk. I can try different approaches, make mistakes, and get immediate feedback."

For L&D leaders struggling with global training delivery, this proves there's a better way. No travel costs, no scheduling conflicts, no missed sessions, just effective, consistent skill development that actually sticks.

SPIN Solo is the future of global sales training, and it's transforming how teams develop skills at scale.

Read the full case study 👇
https://hubs.ly/Q03GqzdL0

Address

Huthwaite International, Harry Brearley House, 6 Fox Valley Way, Stocksbridge
Sheffield
S362AE

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

01709 710081

Website

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