04/09/2025
Looking at these CRM statistics, it's clear that B2B sales organisations aren't using their CRM to it's full potential.
30-50% of CRM projects fail due to poor user engagement, and the data shows exactly why:
❌ Overly complex, time-consuming tasks
❌ Overloaded with irrelevant fields
❌ Poor integration with daily sales activities
❌ Lack of proper training and user engagement
However, when CRMs are implemented effectively, the benefits are substantial:
✅ 29% revenue boost potential
✅ Sales productivity increases by up to 34%
✅ Sales cycle shortened by 8-14 days
✅ Forecast accuracy improved by 42%
Instead of asking "what data does my manager need?" or "what box do I need to tick to get people off my back?", you should be asking "how can this system actually help me to sell more effectively?"
The CRM can be reimagined into an easy-to-use tool that provides real insight to sellers and their managers, provides data that informs performance support/coaching, and generates more accurate sales forecasts.
Our most recent whitepaper, "The CRM System – under-regarded, under-used", gives you 4 easy steps to reimagine your CRM – turning your system from an admin burden into a competitive advantage that supports your sales process.
Download the full whitepaper for actionable insights that will help you make the most of your CRM: https://hubs.ly/Q03GRjMl0
