28/07/2021
Building on the success of our last project together, Refuge approached us to create a film highlighting technology abuse experienced by women. And in many ways, this project is the perfect illustration of why animation is such an effective tool in conveying complex ideas succinctly and in engaging ways.
Many women don’t know that technology is being used to harm, control and stalk them so showing real-life examples of different forms of tech abuse was an important way of alerting women to the potential that they are being unknowingly abused. These were often complex situations so needed a sensitive and nuanced creative approach to the storytelling.
We spent lots of time in the consultation and development phase of the project, working closely with various Refuge departments and staff, including communications, operations and the tech abuse team, to make sure the stories we were telling were the most relevant and easy to understand.
This development work was also shared with survivors of technology abuse and their input was included in the production process. Special care was taken to ensure the diversity of women affected by technology abuse was represented.
It was important to also represent technology in a positive light at the end of the animation, to show the women being able to enjoy connecting with friends and family.
This was a challenging task but we’re proud of the results and of our ongoing working relationship with the wonderful team at Refuge.
Here's what Lisa King, Director of communications and external relations at Refuge, has to say: The animation that Working Progress have created is true to the experience of so many women who experience tech abuse. It is helpful, engaging, warm, supportive and empowering and we really love it. Thanks so much for making this happen – and for your patience along the way.
