16/10/2025
We couldn't agree more with James Evelegh on this! The rise of AI-powered deepfakes is a huge wake-up call, but also a massive opportunity for professional publishers to be the ultimate source of 'real' content in a world increasingly unmoored from reality.
The commitment to humanity and integrity isn't just a differentiator — it's essential for a functioning society.
Read the full piece from InPublishing to understand why keeping noses clean and establishing clear quality standards is our most important mission right now.
https://www.inpublishing.co.uk/articles/keep-it-real-25889
OpenAI recently unveiled the second generation of its video creation app, Sora. James Evelegh looks at the implications.
