20/05/2021
Who loves a bit of negative space!? 😍 I think all of my designer friends will agree we all love geeking out over a bit of negative space when it comes to all things design. 👀 Although not all negative elements need to be clear from a first glance, once they are noticed, it’s hard to un-see them. 💡👏
-
✍️ Below are a variety of logos I’ve created using negative space. While it’s not always possible or necessary in all brand or logo creation, it can create some of the best results.
-
Negative space can be a great way to:
✅ Communicate other layers of your business.
✅ Excite viewers once the hidden elements are discovered which increases engagement.
✅ They are simplistic and adapt well to all mediums.
✅ Differentiate your brand or business from competitors.
-
Negative space is a lot of fun for the viewer once executed correctly and they bring a lot of additional benefits. That being said, it shouldn’t just be used as a gimmick. Negative space should be used carefully and should always truly represent key elements of your business, your mission, personality or values.
-
