Screaming Gecko Digital

09/12/2024

Not all SEO practices are created equal. Many agencies and self-proclaimed “specialists” employ shortcuts and black-hat tactics that ultimately harm their clients’ websites and reputations. One particularly troubling trend is the misuse of hyperlocal SEO strategies by non-local agencies, which raises questions about ethics, effectiveness, and the health of local business ecosystems.

In the digital age, businesses increasingly rely on search engine optimisation (SEO) to connect with their target audience. However, not all SEO practices are

27/09/2024

Why its important to choose developers who do not rely entirely on 3rd party solutions. While managed hosting services like WP Engine can offer convenience, they can pose significant challenges, especially for developers who require full control over their WordPress environment. When relying on third-party services like WP Engine, developers surrender some autonomy over how their sites are managed. WP Engine’s proprietary stack can override default WordPress functionalities, which might introduce problems when it comes to plugin management, theme development, and site customisation.

Overview of WP Engine WP Engine is a popular managed hosting platform specifically designed for WordPress websites. Offering premium performance, security, and expert WordPress support, WP Engine has grown into a leading name in the managed hosting industry. It simplifies the hosting process by hand...

21/08/2024

For small businesses, getting noticed on Google can be tough. You might offer an excellent service, but ranking high on Google search results is a different challenge altogether. The process of improving your rank is often slow, frustrating, and can even be costly. But why is this the case? Let’s break it down.

For small businesses, getting noticed on Google can be tough. You might offer an excellent service, but ranking high on Google search results is a different

08/01/2024

The choice between web apps and native apps is a pivotal decision for businesses and developers alike. As the demand for seamless user experiences grows, understanding the benefits and drawbacks of each approach is crucial. We delve into the distinctions between web apps and native apps, examining factors such as scalability, production costs, and the prevailing trend of websites transforming into web apps. Additionally, we’ll explore the complexities surrounding user platforms like no-code platforms in the current market...

The choice between web apps and native apps is a pivotal decision for businesses and developers alike. As the demand for seamless user experiences grows,

06/12/2023

AI has made remarkable strides in replicating and generating artistic content, often producing pieces that mimic the style of renowned artists or blend various influences to create something entirely new. This technology has proven both fascinating and unsettling for the artistic community, raising questions about creativity, originality, and the ethical implications of AI-generated art.

Artificial intelligence (AI) and art has become a hot topic of discussion. There are negative and positive points of views on AI's ability to recreate art and

13/11/2023

Animated banners have really proven themselves as a powerful way to grab your audience’s attention. Whether you’re advertising online, on social media, or even on big screens in your local shopping district, animated banners are like your versatile sidekick, helping you get your message across with a dash of visual flair. So, let’s dive into why these animated banners work their magic so effectively in the world of digital marketing across these different platforms

https://website-animation.co.uk/boosting-engagement-the-power-of-animated-banners-in-digital-marketing/

Animated banners have really proven themselves as a powerful way to grab your audience's attention. Whether you're advertising online, on social media, or

25/10/2023

Looking to get something animated? We've got fantastic rates. Get in touch with us at [email protected], and let's chat about how we might be able to lend a hand.

24/10/2023

We are officially open for business. Contact us now for some early bird deals! https://website-animation.co.uk/

24/10/2023

GA4 marks a quantum leap in the world of data analytics. Unlike its predecessor, Universal Analytics, GA4 takes a holistic approach to tracking user interactions across multiple touchpoints, both within websites and apps. This unified tracking offers an encompassing view of user behavior, equipping marketers and SEO experts with a more comprehensive understanding of the user journey...

In the realm of digital analytics, a seismic shift has dawned with the advent of Google Analytics 4 (GA4). This groundbreaking iteration has raised the

24/10/2023

Artificial Intelligence (AI) is now a cornerstone of SEO. Search engines are leveraging AI-powered algorithms to better understand user intent and deliver more relevant results. Businesses must align their SEO strategies with AI by focusing on high-quality content, natural language processing, and context-rich optimisation. This means tailoring content to answer users’ questions, using semantic keywords, and providing comprehensive information...

In the ever-shifting realm of digital marketing, staying ahead of the curve is crucial for businesses aiming to secure online visibility and success. As we

24/10/2023

In recent years, the digital landscape has witnessed a notable shift towards embracing dark mode website design. This trend, characterized by dark color schemes predominantly featuring dark backgrounds and light text, has gained significant traction for various reasons. Beyond its aesthetic allure, dark mode offers several advantages that contribute to enhanced user experience, readability, and even energy conservation...

Dark mode's primary benefit lies in its ability to reduce eye strain, particularly in low-light conditions. Traditional bright interfaces can lead to visual discomfort, especially during nighttime browsing.