HW Marketing Studio

HW Marketing Studio Specialist in curating strategised social media presences.
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In 2019, I was finishing my apprenticeship at a flagship salon in Piccadilly Circus.I genuinely thought, *this is it. I'...
13/07/2026

In 2019, I was finishing my apprenticeship at a flagship salon in Piccadilly Circus.

I genuinely thought, *this is it. I've made it.*

Then COVID happened.

I was transferred to a different salon, and somewhere along the way I completely fell out of love with hairdressing.

What I did fall in love with was something I hadn't expected.

I became fascinated by the brand representatives who came into the salon. I wasn't just interested in the products they were selling, but *how* they were selling them. The psychology behind it, the messaging, the branding, the conversations.

So I retrained, took an entry-level job in marketing, and the rest is history.

But here's the funny thing...

I still use my hairdressing career every single day.

Hairdressing teaches you people skills you can't learn from a textbook. You build trust quickly. You learn to read body language, adapt your communication, listen properly, and understand that every person in your chair needs something different.

Those skills have become just as valuable in marketing as they ever were in the salon.

Sometimes the career you leave behind ends up giving you the biggest advantage in the one you're building now.

What's one skill from a previous job that you still use today?

10/07/2026

Imposter syndrome who?! Being the youngest person in the room, is exactly the flex you think it is đź‘Ź

Things people said after I spent four years studying Digital Marketing at university...1. "Your degree is pointless."2. ...
09/07/2026

Things people said after I spent four years studying Digital Marketing at university...

1. "Your degree is pointless."
2. "It's just a bit of paper."
3. "Why would your clients care?"
4. "Why did you need it?"
5. "How did you fit it all in?"

I was already working in marketing while studying, so I understand why people asked.

But I didn't do it for a certificate.

I wanted to understand the psychology behind marketing. Why people buy, why brands build trust, how messaging influences decisions, and how one campaign can impact a business for years.

Marketing isn't just social media.

It's how your business is perceived before anyone ever picks up the phone.

It's why people happily pay more for one brand over another.

That's why I care so much about getting it right.

I'm opening up space for one business to work with me as their Outsourced Marketing Manager, covering strategy, social media, email marketing and outreach.

đź“© [email protected]

08/07/2026

I was the definition of fake it till you “make it”

I’d already worked in house doing marketing but I took that leap into self employment… scary!

It’s not often people become an overnight success.

You’re going to get really humbled when the videos you spent hours on flop.

But like any good thing, it takes time.

Keep posting, keep adding value and you will get where you need to be.

When the data starts going the wrong way, most people send more emails.I cut them in half.This client had a really healt...
08/07/2026

When the data starts going the wrong way, most people send more emails.

I cut them in half.

This client had a really healthy email programme. Open rates were good, clicks were coming through, sales were ticking along. Then the numbers started slipping. Opens plateaued. Clicks dropped.

The instinct in that moment is to do more. More emails, more offers, more discounts. Try and outrun the problem.
I stopped instead. Asked why people were tuning out. Stripped daily emails down to three campaigns a week, every one with a proper job to do.

Open rates stabilised at 25-27%. Clicks came back. The inbox stopped feeling like noise and started feeling useful again.

The work isn't done. It never really is. Next up: better segmentation, sharper targeting, more testing. Because the best strategy isn't the one you land on. It's the one you keep refining.

Full breakdown in the carousel 👉

07/07/2026

Your marketing isn’t bad.

It’s messy.

And there’s a big difference.

You might have great messaging, but if your branding isn’t consistent, people won’t remember you.

Different fonts.
Different colours.
Different styles.
No clear identity.

A strong brand isn’t just one that’s seen.

It’s one that’s recognised.

Hi, I’m Heather, and I help local businesses build brands and marketing that people remember and that open doors to new opportunities.

Want to find out more? Send me a DM đź‘‹

"We want to grow fast."Four words I hear a lot.Four weeks later, this client had 98k content views, 57k Instagram views ...
06/07/2026

"We want to grow fast."

Four words I hear a lot.

Four weeks later, this client had 98k content views, 57k Instagram views and 2,540 visits to their page. The numbers are in slide two if you want them.

But here's what those numbers don't tell you.

There was no viral post. No clever hack. No magic week where it all clicked.

What there was: a client who showed up, gave me their time, prioritised content and trusted the strategy when the results weren't immediate. And me on the other side, watching the data, adjusting, refining, showing up every week.

Everyone wants four-week results. Very few people are willing to do what it takes to get them.

The best marketing isn't done for a client. It's built with them.

02/07/2026

Who the heck am I?!!!

It's been while so this is me, Heather.

A few people I have bumped into recently know The Rookie CEO but not me (Although, I guess that proves to you I can build a brand)

If you'd like a chat about your marketing, my DMs are open 🙌

From concept to conversations.When Herald Packaging exhibited at the NEC Birmingham, our role went far beyond social med...
01/07/2026

From concept to conversations.

When Herald Packaging exhibited at the NEC Birmingham, our role went far beyond social media.

We managed the project from concept to completion, coordinating designers, suppliers, timelines, visual merchandising, staff and content creation to deliver a stand that reflected the brand at every touchpoint.

Because marketing doesn’t stop when someone closes Instagram.

Sometimes it’s about creating the environment where the right conversations happen in the first place.

Exhibitions, launches and events are full of moving parts. We bring them together, so your brand shows up consistently, professionally and memorably.

30/06/2026

The exists because people need it!

They need to be seen, heard and taught all the things you’re just expected to know when launching a business.

If you’re looking for a business community in Kent who just get it.. look no further.

We meet on the last Monday of every month 🙌

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Sittingbourne

Telephone

+447732779871

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