Crescent Digital Marketing

Crescent Digital Marketing From crescent spark to full-moon glow - we grow local businesses, by creating engaging social media content and website design

I had a great time catching up with Karl and having a nose around new office this morning! So much space right in the c...
24/09/2025

I had a great time catching up with Karl and having a nose around new office this morning! So much space right in the centre of Maidstone, and exciting plans for their future. Looking forward to the collaboration potential 🤝

Also - I wasn't going to post this photo, because I don't particularly like how I look, but I'm all about authenticity, so here you go! Not sure any angle would have got both of us in properly - I'll wear heels next time 😂

✨ October Business Events in Kent ✨The Business TerraceThe Creative Collective Networking The Dockyard Business Club Ken...
23/09/2025

✨ October Business Events in Kent ✨

The Business Terrace
The Creative Collective Networking
The Dockyard Business Club
Kent Kinnections
Synergy Networking Events
Zoe Cairns
The Rookie CEO Club

Please check all event details and ticketing with each individual business.



Image Descriptions - each image features an individual event happening in Kent by the above named/tagged businesses.

🤔 Social Media Myth: You need to post every day to be successful.✨ The Reality: Consistency matters more than frequency,...
22/09/2025

🤔 Social Media Myth: You need to post every day to be successful.

✨ The Reality: Consistency matters more than frequency, and quality always beats quantity.

This myth is particularly harmful for small business owners and solopreneurs who are already stretched thin; I see so many entrepreneurs burning themselves out trying to post daily content that adds no real value.

Here's what actually works:
- Choose a posting schedule you can realistically maintain. Whether that's three times a week or once a week, stick to it.
- Focus on creating content that genuinely helps your audience. One helpful post per week will outperform seven throwaway posts every time.
- Engage meaningfully with your community. Responding thoughtfully to comments and supporting other local businesses often generates more leads than posting daily.

As someone who juggles running a business with caring responsibilities, I can tell you that sustainable beats intensive every time.

Your social media strategy needs to work with your life, not against it.

What social media "rule" have you been following that's actually making your life harder? Let me know in the comments.

📸 by Mooie Fee Photography

🎙️ My latest guest on Crescent Podcast is Kate from Hair Therapy , and in the episode, we discuss Kate's career in Trich...
21/09/2025

🎙️ My latest guest on Crescent Podcast is Kate from Hair Therapy , and in the episode, we discuss Kate's career in Trichology.

It may sound rather niche, and I suppose it is, but learning about what Trichology is, how it can affect people and how Kate helps her clients, was genuinely fascinating.

Out next Friday, make sure you don't miss this episode 🎙️

The Crescent Podcast is sponsored by Purple Frog Signs in Kent.

12/09/2025

🎙 The latest episode of Crescent Podcast is now live! 🎙

Coaching By Katie and I discussed changing your career later in life and the importance of finding and doing whatever it is that lights you up ✨️

You can watch it on my YouTube channel and listen on Spotify and Amazon Music - all the links are in the comments 👇

Thank you to Purple Frog Signs for sponsoring the podcast 🐸🌙

11/09/2025

🎙 SPECIAL ANNOUNCEMENT 🎙

Crescent Podcast now has an official sponsor!! 🥳

Purple Frog Signs is a fantastic local business (and you all know how much I love supporting local!) who design and create standout designs that reflect your business at its best. Check out their website - https://purplefrogsigns.com - to find out more! 🙏

Next Wednesday I'll be at the Digital Women Women Awards and I can't wait!It is going to be a fantastic day, surrounded ...
11/09/2025

Next Wednesday I'll be at the Digital Women Women Awards and I can't wait!

It is going to be a fantastic day, surrounded by the fabulous community of truly inspirational women (and a few men - my husband's coming with me!), celebrating ourselves and our businesses.

I'm a Finalist for Digital Carer of the Year, and whilst I truly have no expectation of actually winning the award, it means so much to just be amongst the Finalists!

If you want to find out how I juggle my business with being a full-time Carer, please check out my recent blog post discussing exactly that. The link is in my comments 👇



Image Description - a purple background with the face of a woman with short blonde hair smiling at the camera. Along the top of the image in yellow is the word 'Finalist', and below that in purple is 'Carer - Lucy Jessey'. At the bottom of the image is the wording 'Digital Women Awards 2025'.

🎙️ It's baaaaaaack! 🎙️Are your ears ready? (And eyes if you watch on YouTube 😂) Crescent Podcast will be back this Frida...
07/09/2025

🎙️ It's baaaaaaack! 🎙️

Are your ears ready? (And eyes if you watch on YouTube 😂) Crescent Podcast will be back this Friday 12 September!

I've got some fantastic new guests lined up and plenty of new topics to cover.

Want to be a part of it? Send me PM if you want to come on, if you've got a subject you'd like me to discuss - OR - maybe you'd like to sponsor the podcast?? Let me know!

Accessible content - what's that?!With over 16 million people in the UK living with disabilities, making your online con...
31/08/2025

Accessible content - what's that?!

With over 16 million people in the UK living with disabilities, making your online content accessible can massively affect your reach and ensure that your message resonates with everyone.

Scroll through if you want to find out how easy it is to connect with your entire audience 👇 or read my blog-post all about online accessibility.

https://f.mtr.cool/padwrmepyd



Image Descriptions - each slide features the following wording:
1. How to make your online content accessible
2. Use plain language. Write in clear, straightforward sentences. Define technical terms where necessary. Break up long paragraphs. Use an active voice.
3. Format for readability. Use proper headings and subheadings. Create bulleted/numbered lists for easy scanning. Keep paragraphs short and focused. Choose readable fonts.
4. Master alt text. Be concise but descriptive (125 characters or fewer). Include key information from the image. Don't start with 'Image of...'. Use empty alt text for decorative images.
5. Make infographics accessible. Provide information in alternative forms (text/table). Use high contrast colours. Keep designs clean and uncluttered. Don't rely on colour alone to convey information.
6. Video captions and audio. 85% of Facebook users watch videos without sound. Include accurate synchronised captions. Consider audio descriptions for visual elements. Always edit auto-captions for accuracy.
7. Hashtag best practices. Use CamelCase - not . Capitalise the first letter of each word. It makes hashtags readable for screen readers. And avoids awkward mis-readings!
8. Emoji guidelines. Use emojis sparingly and purposefully. Don't substitute important words with emojis. Avoid multiple similar emojis in sequence. Place emojis at the end of your content.
9. Creating accessible online content isn't just about being a better communicator...
10. ...it ensures your content is inclusive and accessible to everyone.

✨ September Business Events in Kent ✨Next month is jam-packed full of events designed to help you and your business! Whi...
24/08/2025

✨ September Business Events in Kent ✨

Next month is jam-packed full of events designed to help you and your business! Which ones are you going to?

The Rookie CEO Club
Kent Kinnections
Dockyard Business Club
Business Beach Babes
The Marketing Meetup
Synergy Networking Events
The Business Terrace, Maidstone

Please check all event details and ticketing with each individual business.



Image Descriptions - each image features an individual event happening in Kent by the above named/tagged businesses.

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